Redefining Success in a High-Performance World with Betsy Godbold

In this episode of Success Leaves Clues Podcast, our guest is Betsy Godbold, an executive coach, leadership strategist, and trusted advisor who helps leaders unlock their full potential by aligning purpose, performance, and authentic leadership. Betsy shares valuable insights on developing resilient leaders, creating meaningful impact, navigating career growth with intention, and redefining success beyond traditional achievements. Whether you're an entrepreneur, executive, manager, or aspiring leader, this conversation offers practical wisdom on leading with clarity, building stronger relationships, and creating sustainable success in both business and life.

You can find her on:
https://www.myoptimalpath.com/
https://www.facebook.com/people/My-Optimal-Path/61576182904053/
https://www.instagram.com/my_optimal_path/
https://www.youtube.com/@MyOptimalPath
https://www.linkedin.com/company/my-optimal-path/
https://www.linkedin.com/in/betsy-godbold-352ba061/
Email: betsy@myoptimalpath.com

Transcript

Betsy Godbold 0:00

And I said, as her coach, what do you want to do? What do you want the outcome of the call to be? And she looked at me, we were on a video call and she said, I want to quit. And I said, Then let's quit. Let's do it. What are we waiting for? And our company that we worked for actually became our first paid client. And from there, because we had been in the industry for so long, we were able to uh to branch out, but no, we it was a leap of faith. It was more like a jump off a cliff, faith.

Davis Nguyen 0:30

Welcome to Success Leaves Clues, the podcast where we interview business owners on how they built their businesses and the hard lessons they learned along the way. My name is David Swain, and I'm a business coach and a founder of Purple Circle, where we help business owners achieve their first six-figure, seven-figure, and eight-figure year, all without sacrificing their quality of life. Before becoming a business coach and before founding Purple Circle, I started and scaled several seven and eight-figure coaching businesses and have been a consultant at several businesses doing over $100 million each, including some that are publicly listed and doing over a billion dollars. In every episode of the podcast, you're gonna learn lessons that took RS years to learn, and you'll be able to learn that in minutes. No matter if you're a new business owner or an established business owner, every episode is gonna give you the clues in order to elevate your business.

Pedro Stein 1:14

Welcome to Success Leaves Clues Podcast. I'm Pedro, and today I'm joined by Betsy Godbold, co-founder of My Optimum Optimal Path, whose nine years of experience in management and leadership is grounded in a rare combination of REBT, cognitive behavioral therapy, and operational systems thinking. Batsy's work empowers professionals and organizations to achieve clarity, structure, and sustainable growth by creating repeatable systems that enhance client experiences and foster genuine personal and professional development. Batsy's mission goes deeper than professional performance, helping individuals and teams find balance, build meaningful relationships, and align their success with their well-being and purpose. Her passion centers on protecting the parts of life that matters most: peace, presence, relationships, health, and purpose. Proving that sustainable success is built from the inside out. Welcome to the show, Betsy.

Betsy Godbold 2:24

Thank you so much for having me.

Pedro Stein 2:26

Great to have you. Okay. And I would love for us to rewind a bit. You know, you could be doing so many things with your life. You know, it could be a chef, you could be a plumber, but here you chose coaching, Betsy. Now walk me through the that origin story and why coaching in the first place?

Betsy Godbold 2:46

I think coaching found me. I don't know if I found coaching. You know, to me, there's something incredibly meaningful about walking with people as they rebuild their confidence. If they if I can help them rediscover their purpose and navigate hard seasons of their life. You know, in my leadership experience and managing for so many years, if you're good at it, you naturally begin coaching people, you become a mentor. So for me, it was never about fixing people, it's really about helping people kind of reconnect with themselves and find a way to be the strongest, healthiest, most grounded version of themselves.

Pedro Stein 3:34

Okay. We were talking about before, right? Uh you're coaching around 10 years before the podcast started, recording, and then you have your own business, which is my optimal path for a year. Yeah, correct. Okay. Now I want to understand one thing.

unknown 3:49

Yes.

Pedro Stein 3:50

The shift that happens, the leap of faith, you know, from a year from now. From I'm helping people, I'm kind of coaching them, advice giving to you know what? I'm building a real practice around this, you know? And the shift, I'm not sure if it happened when you had your first paying client, your first invoice out there. But the moment you realize, okay, this is different now. You know what I mean?

Betsy Godbold 4:14

I do, I do. Uh so my business partner and I worked together. We were we were coaches for a mortgage company. And we had been there collectively, each of us had been there about 10 years. And about a year and a half before we started the business, we started to what if? We started to dream about realizing that coaching was the thing we loved the most. It brought us the most personal fulfillment. And when you are employed by a company, you also have to do the other things that, you know, other duties as assigned, as they say. And so we started dreaming of it, and we started outlining a business plan, and and we picked a name and secured a website, and then we kind of left it. And we never really got back to it or circled a date on the calendar. And quite frankly, it was a random Monday, and we both had meetings at 9 a.m. with our collective bosses who were the COO and the president. We each had one with the other. And she called me because you can't be a coach without being coached. So we coach each other and have for years, and she called me and she said, I need I need to talk to my coach real quick. And I said, All right, what's wrong? And she said, I don't want to have this meeting. I'm so mad at him. I'm, you know, he's asking me to do all these other things I don't want to be doing, and it's taking away from my coaching. And I said, as her coach, what do you want to do? What do you want the outcome of the call to be? And she looked at me, we were on a video call, and she said, I want to quit. And I said, Then let's quit. Let's do it. What are we waiting for? And our company that we worked for actually became our first paid client. And from there, because we had been in the industry for so long, we were able to uh to branch out, but no, we it was a leap of faith, it was more like a jump off a cliff faith to to actually start a company and become full-time coach.

Pedro Stein 6:16

Okay, but I love the fact that your former employee was the first paying client. I got that right?

Betsy Godbold 6:24

Yeah, absolutely.

Pedro Stein 6:25

Okay, that's a testament, right, to your guy's work. So there is that. That's like immediate validation. I really, really think that's powerful.

Betsy Godbold 6:34

During the conversation of it's time for us to move on, before the conversation was over and deciding when our last day would be, it was will you can we contract you? Will you still be our coach for our for our loan officers? Um, so you're right. I mean, it was it was a bit of like a whew, okay. Well, we've we've got a client at least.

Pedro Stein 6:58

Okay, that's very okay. I love that. No, it's like also a boost of confidence, right? I mean, as much as she was not uh super excited to talk with him in a boss role to employ, it's different when you're it's your client, right? I'm not sure if you agree with that, but it the dynamics are different.

Betsy Godbold 7:17

Oh, absolutely. Um, and you know, it was one of those situations where we've I have always worked from a place of you don't ever burn a bridge. You you always, you know, leave a job better than you left it and on good terms with everyone, right? I've never I've never and and I the industry that we come from, which is the mortgage industry, is is very small in in a lot of ways, meaning you see the same people time and time and time again. You run into them. So you really want to have a good network, and it just so happened that all of those roads led to having a very successful coaching company.

Pedro Stein 8:02

Okay. Interesting, right? When my wife was pregnant, she was like, Oh, everyone is pregnant, right? You you start hanging out in the same spots and you realize people keep being the same people, like like so, yeah, it's important not to burn bridges. Now, I'm curious about one thing, right? After you guys got rolling, who are the people that kept showing up? You the ones you realize, okay, this is my tribe. Because the former, like almost 10 years, we're talking about mortgage, right? And you get that as a first client. But did you guys kept on that path, mortgage or some different clients appeared?

Betsy Godbold 8:40

You know, so as the bread and butter, I stayed with what I knew and the people that I could reach out to and quickly grow a business, right? So that I I had a uh I had a good schedule and I was busy. And then once I had established that, which really only took, I don't know, maybe 60 or 90 days, it really was rather fast, um, then it then I was able to expand out to other types of coaching clients. Um, I've started doing, I've been asked to do several keynote speeches, I go to networking events, and anytime I put myself in a place, um, especially where I'm being asked to be the expert and talk about, you know, something, you know, that typically has to do with bettering yourself, it it always leads to the next opportunity.

Pedro Stein 9:41

Okay. Now, you got some different clients, as it sounds like. Now, let's pretend I'm one of those clients, right? Your ideal client profile. I'm I uh you guys are potentially targeting me, let's put it soon like that. Now, how would I be able to find my optimal path, you know, uh marketing-wise?

Betsy Godbold 10:02

So, marketing-wise, uh, other than social media and our website, um, the only other things we do is we do uh once a week, we do what we call a midweek momentum boost. So we take turns writing them, and it's really just a thought-provoking email that goes out to our entire database that really is just um you know a way to kind of make a pause and think about something, right? Whether it's about how to deal with pressure or tension or life at home or time management, right? We have you can just go on and on and on. So each Wednesday that goes out, and part of that, our call to action is to the people in our database is if you feel like this message would be good for someone else, would you please share it? Um, and that's actually doubled our database just from that one weekly email. And it doesn't take a lot of time to do it and publish it. And then that leads to website touches because, of course, we're linked back to our website. We I post the same email I put on our website as a blog. So if somebody gets to our website without having gotten that weekly email, they can kind of see the way that we approach life and approach our coaching. And other than that, it's really a lot of social media presence as much as as much as we can. Daily interaction and posting on LinkedIn. I do that on my personal page, but link it back to our professional page. Um, has really been has really been the way that we've kind of organically found more clients.

Pedro Stein 11:57

Okay, interesting. So we're talking about social media presence. You do have a website. We're talking also about a thought-provoking email that you guys sent uh every Wednesday, which it eventually brings up to the website again. Okay, so full circle. I got that right. You doubled your list just by doing the email, which is very interesting. I appreciate you sharing that. Now, let's pretend I got one of those emails, right? Someone referred me to hey, check this out, right? Check these girls out. I mean, they have good content, they have good stuff. I eventually look at that and I'm like, you know what? Betsy and her partner, they seem cool, right? I want to talk with them. And I reach out, okay? I'm in this scenario yet, and uh let's pretend I reach out, and we can speed up the sales process or not, however that looks like for you. But let's say there is a certain level of uh alignment, you guys see that you can help me. I see I'm coachable, I see that you guys can help me. So can you give me like a peek behind a curtain of how does it look like to work with your business and uh potential outcomes I can expect?

Betsy Godbold 13:04

So typically I always start with a discovery call, right? That's my way. If somebody is, if I've piqued their interest and they're like, hmm, maybe they get a free hour with me to just kind of learn each other if we know haven't worked together before, right? If they're somebody who's coming to me organically through all those efforts, we do an and I do an hour discovery call with them, just understanding where they are, what led them to looking for coaching. And from there, it I have a questionnaire that I send out to each client before we begin, and I have them fill it out. I actually have a client who's starting next week, and she called me this morning in a bit of a panic and said, I don't know the answers to half of these questions. And I said, No answer is the answer. Then I know that that's something that we need to work on. And it really is just kind of a fact-finding. Tell me about your life, right? Are you married? Do you have kids? Tell me about professionally where you are, what's your goal, what are you looking to get out of coaching? And it really is just a way to kind of get into their minds a little bit and kind of get me started without having to take their money and take their time to have those kinds of questions. I already kind of get a head start. Um, and then typically coaching is I do a one-hour session for one-on-ones, and it really is up to the person I'm coaching how often that occurs. It's either weekly, bi-weekly. I have one client who does monthly and does two-hour sessions. I really try and accommodate them and what they think they need.

Pedro Stein 14:54

So if I got it right, you it's about mainly one-on-one sessions, or do you guys have group coaching, one, too many, or different components?

Betsy Godbold 15:03

I've done a bit of group coaching for a specific uh company that I do some consulting work with, and I do group coaching with them. Um it is okay, but to me, there's there's nothing replaces one-on-one individual coaching where you can really get into, you know, delve into what their blocks are mentally, emotionally, that are keeping them from moving forward. When you're in group coaching and you're trying to dig down into their emotional intelligence, people tighten up, in my opinion, right? They, you know, if they don't know who they're in a group with, they maybe aren't gonna be as vulnerable, especially not right away.

Pedro Stein 15:48

Well, it happens in the podcast setting too, Betsy. People to tend to tighten up because they're out in the public, so I'm right there with you. I agree with that. Okay. Uh doesn't seem like the case here today, okay, FYI. Now, uh, let's pretend I'm still that guy. I mean, you onboarded me, we had the discovery, we're like chilling and all that. Sure. But eventually, little old Pedro starts to not put an end to work, start to kinda no showing, yeah, rescheduling, like, yeah, Metsy, yeah, we're gonna have, yeah, I really am intentional about what I want to do. But I'm starting to give you a hard time, or even your partner, right? So, how do you navigate that just to keep accountability on check?

Betsy Godbold 16:37

That's the exact word I was getting ready to use, right? Because so much of coaching is accountability, and it quite frankly depends on the client. It depends depends on my how long standing my relationship is with them and and whether or not I saw that coming, right? My answer is um I'm gonna push somebody. I'm gonna start by pushing them, right? And saying, calling them out on the no, you know, I would call you out, Pedro, on your no-shows and your flaking and maybe you know not showing up with the things I'd asked you to show up with at an at our next call. And if you continue on, then my answer is why don't we pause coaching for a while? I don't love it, but I have never paused coaching with somebody who hasn't turned around and come back to me when they realize, oh, I don't have it all together. And I was, you know, a lot of times people pa they they kind of get to that place where they are, you know, kind of not showing up or, you know, not really engaging for one of two reasons. And it one is they think they've got it all under control and they're running on autopilot and they don't they don't need it anymore. The other reason is I know the next steps are gonna be hard, and I'm not ready to deal with that hard stuff yet.

Pedro Stein 18:07

Wow, that Pedro's got a lot of luggage.

Speaker 18:12

Okay. You're not alone, Pedro.

Pedro Stein 18:15

That guy, oh my I don't know who that guy is, but that Pedro, oh my god. Okay, now let me ask you this because I I'm very curious about one thing. You mentioned one of them once, right? And you I do understand they're different from group setting. I think that's the main thing, at least for me as a coach, is the first step is to understand we're different it's they're different dynamics, right? Yeah, they're not really comparable because as you already established, they're simply put each their own lane, each have a different uh setup. Now, let me ask you this, because at the end of the day, we only have 24 hours in the day. I mean, not half of it, but a third, we sleep, right? And yeah, hopefully. But your work, especially with the one on ones, they it seems pretty hands-on, right? It's a customized experience and all of that. Um, so how do you think about capacity? So you don't stretch yourself too thin, you know, and burn yourself out in the process with like back-to-back one-on-one calls and all of that.

Betsy Godbold 19:17

So with one-on-ones, I personally give myself a max of four a day. And I would not want to have back-to-back four-a-day days, right? So if Monday is a is is four a day, Tuesday's probably gonna be three, right? And I try to, you know, I I make myself available five days a week. On Fridays, I really don't want to take more than two clients if I don't have to. Um and not as much as because it's Friday and I want to break. I have found Fridays are not the best day to coach people one-on-one. They're already, their week's over and they're they're not thinking about next week yet. So I lose momentum when I coach somebody on a Friday, I find quite often. Um, so yeah, the capacity thing is does tech does become an issue. Um, and so I that's where we have added, you know, I I make money other other ways, right? My income starts with uh, you know, some consulting work. I like I said, I do some keynote speaking. Um and again, that kind of keeps me always with not that I have a waiting list, but it's like it's always managed to be that just as I'm finishing coaching and gotten somebody where they need to be, I'm in the right place to get the next set of clients to backfill. Um, so it's just I don't want to say it just happens by chance. I know that it's you know, the effort that I'm putting in and the planning um that I'm doing, but the efforts that I'm making are are are paying off in spades.

Pedro Stein 21:05

Okay. Appreciate the insights. Now, uh one thing that really caught my attention is that you guys took a very real leap-up face, right? And every coach wrestles at some point with pricing, right? And how to package their work. We don't have to talk about hard numbers, okay? But I want to understand the well, first of all, it's easy to talk up to distance to talk about distancing yourself from the outcome when you don't have you know bills knocking on the door, which creates that scarcity mindset, which you know, uh sometimes put pressure in the pricing bit, like, oh, I just want to close people so I can make ends meet because you're replacing income and all of that. So how do you think about it today? The topic pricing. And were there any lessons along the way that shaped how you landed where you are?

Betsy Godbold 21:57

Um yes, uh Immense lessons. Pricing, you know, I've heard this from several other coaches that I you know spoke to and kind of introduced myself to as as I was starting this journey. Pricing's the hardest part for everybody. It's you're really saying, This is what I'm worth. And then standing on business. This is my price, and I'm not discounting because you give me the puppy dog guys, and you're like, ugh, that seems like a lot, right? I have to be able to be confident enough and to be able to say to somebody, this is my hourly rate, this is what one session costs. And if at some point you find it's not worth your money, then we move on. But if I'm adding value and helping them through their blocks and moving forward the way that they want to, and sometimes in ways that they didn't know they needed to, the money isn't even a thought.

Pedro Stein 23:05

Okay. Interesting. Now, yeah, no, I because the reason I like to ask this question is because it's a very self-worth path, right? We're trading our time for dollars or whatever currency we're talking about, and there's always the perception of value. Like I saw coaches burning themselves out, uh, offering free work, right? Right? And people know showing because they had this worthless of it was almost like a perception of that his time or that coach was worthless because it was for free. You know, so it's a very hard balance to manage.

Betsy Godbold 23:44

It's very hard. I think that's where that discovery call that I do for free, right, is is the opening. Because there have been plenty of people I've done discovery calls with that I'm like, I don't think you need coaching, right? I could I could give you maybe spend three sessions with you, chart, you know, it's a guaranteed this is it, and then if you want to continue, we can go from there. And there have been people I've done discovery calls with who I never hear from again, right? I send them all the information and send them to my scheduling link, and they they don't move forward. Um, so it it is it is one of those very hard things. And it seems as everything I've done since once I got comfortable with what my 101 session fee was going to be, and just okay, this is it, and this is what I'm charging. Let me see if people are gonna pay it, and they they have without fail. Um, then your mind starts to go, maybe I'm not charging enough. Maybe it's time to raise my prices, but I have not gotten there yet. Um, but it is it's hard when people say, you know, what are you gonna charge? I was doing some consulting work for a rather large bank, and I was actually doing leadership training for some of their executives that was then prior to starting one-on-one coaching for their executives. And I was a six-week course that I was doing, it was 45-minute sessions once a week for six weeks, and so I took my hourly rate times six, and I was you know, uh negotiating with the CEO, and I told her what the fee would be, and she said, Betsy, that's not enough money. She's like, now I'm gonna take it. But don't you don't you ever lower think you're not worth more because that number should be per person, not total. And I appreciate. I mean, I who does that? But now, of course, she said, I'm gonna take the price because that's what you gave me, but I'm getting away with it, and you are worth so much more than that price you just set.

Pedro Stein 26:00

Yeah, yeah, I see where we're coming from. Okay, this is a topic that I really like, especially like I I'm gonna tell you right off the bat, and you can challenge me, Betsy. I I'm a coach too, and uh there was a time I was charged by the hour, and I moved from hourly to package, and the reason I did was because I noticed people comparing my fees to different industries, like from cleaning later to lawyer, just because it's an hourly bracket, you know, and it made no sense considering and also another thing that moved make made me move away from that, and I'm not judging if you're if you're charged by the hour, by the way, that made me move from it was like whenever I I finished early, like 10 minutes earlier, I was like, Am I stealing from them? Or whenever I I finish up late, I'm asking myself, should I charge them more? You know, so it was kind of a weird mathematical problem, you know. Although I'm not judging, I'm just thinking out loud the way I experienced I I think that it is a great topic.

Betsy Godbold 27:14

Um, because I've often thought, you know, what would a plan option look like? You know, is it a six-month plan? Is it a yearly subscription? I I I don't know that I would it just for me, um I don't know how many people I would scare away by asking them for a six-month commitment. Um, but it it's definitely been on my business development list for a while to to see what I might be missing by the way I'm charging for my service.

Pedro Stein 27:56

Yeah, I understand where you're coming from. What I did was like for new businesses, when I was capped, I start offering new stuff, you know, right? Like, uh, if I lose this, I'm already capped, right? Almost to 90, 100%. I'm not gonna stress. So I started trying to replace the old ones with a new way of doing things instead of just trying to push a new way of doing with people that are already like accustomed to use our an hour. You know, does that make sense?

Betsy Godbold 28:26

Oh, absolutely.

Pedro Stein 28:28

Okay. Sorry. I got into rabbit holes. Sorry.

Betsy Godbold 28:30

No, I love that. I I love doing that because it it is what makes us all better is by not getting stuck in our own are it this is the way I'm doing it, right? I I love thinking about what could I be doing better.

Pedro Stein 28:46

Right. Now I'm curious about one thing, right? Uh I'm curious about future right now. So looking ahead, Betsy, shifting gears for a second, right? Moving from the topic, uh, where do you see the business going? Are you thinking about scaling, hiring, or is there a next step you're excited about, Betsy?

Betsy Godbold 29:04

Yeah, we I I definitely uh want to in the next three years scale and add coaches. Then it becomes a question of what does that look like? You know, do they become employees or do I charge like a like hairstylist and they they pay for their chair, right? They're just paying for the backbone that is my optimal path. And the people, interestingly enough, that I am having the starting, you know, thoughts about those conversations with, which is why don't you think about getting your coaching certification? Are A, past clients and B people that uh worked for me for years and years uh when I was, you know, worked for a mortgage company, and I mentored them and watched them grow and blossom. I mean, essentially I was their coach, but they're not you can see that they're naturally destined for it, right? They're following in that same path. So I'm almost trying to, you know, not sway them from what they think their professional path is right now, but giving them the option and saying, don't wait till you're my age to decide to make the leap, right? If this is something you're passionate about it, I I can help you do that, right? Um, and for me, I really, you know, want to figure out how to scale my own business, right? The way that I have my um my kind of caps set up, I I I'm capped at 32 clients because I I'm doing you know, I have the capacity to do 16 sessions a week. So if most of them are bi-weekly, so it's 32 clients. Um and I would like to see that number, you know, get to 40. I I've thought originally I would like to see that number be 50, but I don't know if I would become watered down if I if I you know took on too much. So, and is that is that by finding a way to do more group coaching, um, which is what I think is gonna be the the path forward.

Pedro Stein 31:21

Well, it it's so interesting. I love the topic. Scaling a coaching business is so many different ways. I've seen people doing like success fees, I've seen people doing uh group uh one to many, right? Licensing, if you create your own certification, if whatever that looks like. So such a wild space. People got so creative. I really like that. Now, of course, whenever we're aiming towards the next chapter, right, Betsy, there's always something we're refining in the present under the hood. So, what are you currently trying to to improve or tighten up in your business right now?

Betsy Godbold 31:57

Well, first and foremost, we just got through tax time here in the United States. So, and having it been our first year in the business, it was very eye-opening to go through that process and and look under the hood at that and then understand what we maybe need to be doing differently. Um are we not looking for enough expenses, quite frankly, to help offset? Uh you know, that's just a minuscule piece, but uh it's just top of mind because I was just talking to our accountant yesterday. The other thing is right now the struggle is what can I delegate? What am I doing right now that I could have a virtual assistant for and delegate those things to, right? To free up my time to be able to scale and take on additional business. I kind of went through the first year, we're just a little bit over a year. Um, I went through the first year with the mindset that I wanted to do everything, right? I'm kind of the the organizational person between myself and my partner. Because without having done it, I wouldn't know what a fair price is for somebody to charge me, right? If I didn't know that, like uh I still do our weekly, that weekly email I told you about, right? I whoever whichever one of us writes it, I put it into uh I use Canva to create the the a pretty email and then copy and paste that into our system that we use to send the email out. I still do it, but I timed it actually last week. And beyond the writing, just putting it together, blogging it, and adding it to social media was less than 30 minutes. So if I hadn't done that, I wouldn't know if a virtual assistant said, I'm gonna charge you $500 a week, I wouldn't know that that's an outrageous price. So now I'm to the point of I I've just in the last month been working on a list of the things that I need to start thinking about delegating and finding, you know, uh other options for instead of me doing everything because it it's you know time to free up my time.

Pedro Stein 34:25

You know what that sounds like? I was I was in consulting too here in Brazil. That sounds like a time audit from a consultant.

Betsy Godbold 34:32

It is exactly what it is.

Pedro Stein 34:37

Okay, now I want to do a quick and fun thing with you, a little bit of a sci-fi. Okay, let's pretend we do have a time machine in front of us. Okay, you can go back in time when you started the business, open chomped, first day, and you can give yourself one piece of business advice. You wish you knew back then, a year ago. What would that be?

Betsy Godbold 35:04

I think I didn't market enough day one. I, you know, immediately got that first client from our old company, but I didn't have a social media plan. I didn't have a marketing plan. And it just, you know, I thought, okay, well, we've got our first client. I'll start calling people and seeing if they know anybody. And it was a lot of time of me on the phone and texting and reaching out to people. I wish I had started being present and aggressive with social media much earlier.

Pedro Stein 35:45

Okay. You have a second option now. You can go back in time to a specific moment that you felt like it was a joy to s start at the journey itself, you know? It's uh it's like you felt your cup was filled, like a moment of like truly fulfillment during the first day, you know. Do you have that moment on top of your head?

Betsy Godbold 36:11

Yeah, it honestly, it was the first client I had um that I kind of hadn't brought with me from my old life into my new life.

Pedro Stein 36:24

So you burst a bubble.

Betsy Godbold 36:25

It was something like it was like, oh, wait, other people are gonna want to do this with me. Not just people who know the right path.

Pedro Stein 36:33

Right?

Betsy Godbold 36:33

Exactly, exactly. And it and that was when I it was like, okay, this I'm gonna be alright.

Pedro Stein 36:40

Nice, I love that. It's like I convinced influenced, actually, a total stranger to believe in me. It's something like that, right?

Speaker 36:51

Right.

Pedro Stein 36:51

I love that. Okay. Now, if someone listening wants to connect with your follow your work, Betsy. And we're gonna have all the links in the description, okay? Sure. But the best way for people to find you and connect with you is through email or social media.

Betsy Godbold 37:06

Myoptimalpath.com is our website address. You can find me personally on Facebook, LinkedIn, and Instagram. I do have a TikTok account, but that's not my favorite place to be. But yeah, anybody and or you can email me right uh directly. I'm happy to talk to anybody that I can help. And my email is Betsy at myoptimalpath.com.

Pedro Stein 37:29

Okay. Allow me to highlight really quick some points from the chat today, okay, that stayed with me. First of all, origin story, and you mentioned it was never about fixing people. I like your coming not from a half-empty lens, right? It's a half full uh lens, it's like like improve people, but not necessarily means there's something broken with them. It's about an awakening process, being a guide, you know, to so they can actually be a better version of themselves. So there's that. Love the question for your partner. What do you want to do? When she called you and she was like, Hey, I need my coach, and uh, you start coaching immediately, and uh, by the way, you were right there with her, right? Um, so that that's what a a great partner is, right? Not just necessarily someone to work a day by day, but like someone to actually be there in the hard moments. So there's that. I gotta say, right? On the when you you were leaving the job, the mortgage company, and that turned to be your first pain client. I mean, what a huge boost of confidence, a testament to your guy's work, right? Because whenever we jump into something new, it's so scary sometimes. And it's not just about the mindset. I see a lot of people talking about the mindset of things, but it's like it's a mix, it is a mindset, but it's also a reality check. You know, something that happens that you can pinpoint and say, you know what? This actually happened. People actually that I'm leaving are hiring me, so that's a huge, huge boost of confidence. So that's also one thing. Calling uh Bad Pedro out, right? On the no shows. Oh my god, that bad Pedro, he's terrible. I'll tell you that. Sometimes it pops up. Sorry. And last but not least, I really think you nailed this one, which is without knowing or without going through the pricing bit, you wouldn't know what a fair price is. And it's not just about pricing, it's about everything. Sometimes, for example, I see coaches out there hiring people to do cold calls, they've never done it. I've seen people put uh coaches out there, hey, hire someone for social media, they never tried. So they don't know not even what good looks like, but not even what reality looks like. You gotta have a little bit of sense of the trenches of what you're you're trying to because at the end of the day, you're gonna evaluate that work. You you gotta be you you need a certain grasp of how to, you know? You don't have to do 1,000 cold calls. I did 800 a day, uh, by the way. But you don't have to do that, but you need to know what that looks like. At least 100. People say no to your face before you you you start saying, hey, uh, where are the results? You know, so you've got to have a sense of things and the conversation. How do you prove that? So, this is just my long-winded way of saying I appreciate what you do, Betsy. And I appreciate you being here and sharing so openly today. Okay? It was great having you on.

Betsy Godbold 40:27

Thanks so much.

Davis Nguyen 40:29

That's it for this episode. This episode, as well as this podcast, was brought to you by Purple Circle, where we help business owners elevate their business through six, seven, and eight figured years all without burning out. If you're looking to grow your business as well as get the time freedom that you are looking for, visit us at join purplecircle.com and see what we can do to help you and your business.