Tania Vasquez on Why Authenticity Is Your Greatest Competitive Advantage

In this episode of Success Leaves Clues Podcast, host Pedro welcomes Tania Vasquez, an organizational development consultant, leadership coach, and champion of authentic personal transformation. Tania shares her remarkable journey from corporate leadership and consulting to helping entrepreneurs, executives, and business owners unlock their true potential by aligning with their natural strengths.

Together, they explore the power of self-awareness, authentic leadership, intuition in business, organizational growth, and why knowing yourself is the foundation of sustainable success. Tania explains how individual alignment drives stronger teams, better business outcomes, and greater fulfillment. This conversation is packed with insights for leaders seeking clarity, purpose, and a deeper un



Connect with

LinkedIn: https://www.linkedin.com/in/taniavasquez1
Website: https://vibrationalleadership.org/

Transcript

Tania Vasquez 0:00

So I will say my most successful have actually just been in those interactions. And this is where I'm a big believer in magnetizing where you're at. Right. So it's like you're navigating the world, you're going, I need to go to this event. I need to make a phone call to this person. I'm in sales. I have my sales list. There's a hundred people on my list. I'm looking through it. You know what? I really get a good sense about these top 10. It I work a lot through intuition and that mindfulness because I feel you can do a lot of activity, but if it's unconscious, it's just activity. If you're intentional and you are really in alignment with who you are, you just sense it. You're like, I need to go here. This is the person I need to speak to. When I'm speaking to this person, I feel alignment. When I'm speaking to them, I feel misalignment. And I've learned to listen to that. So that's actually something that I begin to tell people is you need to stay silent enough or at least be quiet enough to trust that inner voice. And I think we all have it. We've just not been attuned to it. So it's present. As far as marketing, they're always going to be a five-step program. You can go on social now. It's like, here's what you need to do. Bam, bam, bam, bam, bam. I'm going to say, do not listen to every there. There's so many marketing plans. You have to know yourself first. You're always going to come back to you. How is it that I'm wired? Am I wired to talk, you know, in a live reel to have a live, you know, YouTube?

Davis Nguyen 0:59

Welcome to Success Leaves Clues, the podcast where we interview business owners on how they built their businesses and the hard lessons they learned along the way. My name is David Swain, and I'm a business coach and a founder of Purple Circle, where we help business owners achieve their first six-figure, seven-figure, and eight-figure year, all without sacrificing their quality of life. Before becoming a business coach and before founding Purple Circle, I started scale several seven and eight-figure coaching businesses and have been at consultant at several businesses doing over $100 million each, including some that are publicly listed and doing over a billion dollars each. In every episode of the podcast, you're going to learn lessons that took our guess years to learn, and you'll be able to learn that in No matter if you're a new business owner or an established business owner, every episode is going to give you the clues in order to elevate your business.

Pedro 1:43

Welcome to Success Leaves Clues Podcast. I'm Pedro, and today I'm joined by Tanya Vasquez, whose defining ability to see both the human and the system at once and design the architecture where they meet, sets apart in a coaching world that typically addresses one or the other. Tanya believes every person carries a creative spark as unique as a fingerprint, and that when that spark is recognized and expressed, it ignites brilliance, not just in the individual, but in the entire system around them. Tanya's work illuminates the greatness already innate within her clients, helping them align with their natural design so their authenticity becomes their greatest competitive advantage. Her mission is clear.

Tania Vasquez 2:47

Thank you. It's nice to hear that you expressed back. And I still agree with everything you just read. That is me through and through. Yes.

Pedro 2:55

Okay, great to have you. You know, excited to record with you from the moment we talked first time, right? Now, I'd love for us to rewind a bit because every coach has that moment where they look at their life and say, Yeah, I guess this is what I'm doing now, right? So when was that for you, Tanya?

Tania Vasquez 3:13

Yes. Well, I never started work thinking that my my goal was to coach. In fact, in college, I was like, what do I want to do? I want to get in business because I want to make money, right? That was really like that sounds like the major to jump into. And then ended up with international business as what I studied, and then studied abroad and picked up a language. But the truth be told, I wasn't, you know, it was something that you're kind of taught growing up, but you know, that you need a secure financial future. But I was never directly motivated by money. That became obvious. And I loved being in service to people, right? And seeing people light up. So I've I say I've been in every aspect of the business cycle, starting from customer service to service support to sales support to sales to sales director to sales trainer, onto, you know, branching off and starting my own business and then wearing the marketing hat and the sales hat and the, and then eventually went through life transition and then went back into corporate and then stayed in corporate for a few years and just felt like this is not the environment I thrive in. I just knew right away there was too much red tape, too much uh bureaucracy to allow for the individual creativity to shine through. And then I branched off into my independent consulting. And from there, every project engagement I received, you know, you're always working with an organization as an organizational development consultant. What are your initiatives? What are your goals? And I'm gonna help guide you there. I'm gonna create the framework, the strategy. Here are the steps. But every single one of those right uh steps needed to be executed through the people resource, through the person, through the individual. So that's when I quickly realized, because I was working with leaders, you know, the small leadership team or the executive team, that it was always gonna come back to the individual. And so, yes, we had organizational goals, but it always came back that I ended up coaching with the leaders one-on-one. So I kind of got into the role and I realized the reason I was so good at sales, the reason I was good in customer service is because I was a natural guide. I was a natural teacher, coach. I could understand the internal motivator, the intrinsic motivator. And once I understood them, the individual, I could empower them, and then the magic happened. So coaching is a natural gift, I guess, teaching, guiding. So I think you do have to be wired in that sense, but that's truly what motivates me. So it was never the money, it was the individual development, which I say now that is my wheelhouse team and individual development, and the rest is easy. The rest falls into place. The organizational goals fall into place if if the individual is empowered.

Pedro 5:39

I love the journey, right? It starts from, yeah, just trying to make some money and sales and all of that. And then you you move to you move to something, yeah, actually. It's backwards. I need to work in the individual, it's something natural to you, right? And and you create an alignment during that, and here you work. Now, I'm curious about one thing, Tanya. I love to ask this because you were in corporate. I was also in corporate work at banking, work at consulting firms, and I turn out to be a business owner myself too, and you did that as well. And there is always a leap of faith and a shift on an identity when we do that, right? From especially in coaching, from and sometimes we're testing waters from I'm helping people, I'm guiding people, but yours kind of different. You're using a tool in your consulting business, right? As coaching. So how when did you realize okay, I'm sort of a consultant, but wait a minute, I'm more of a coach now, you know? That that feeling, that identity shift of actually I'm more of a guide, not just implementing frameworks. You made the obstacle you went eventually found out to be people, right? How did that look like for you? Yeah.

Tania Vasquez 6:46

You know, I heard a quote years ago. It was Steve Jobs, of course, you know, and everyone knows what he accomplished in Apple. And I remember, and I was younger, you know, in my 20s, maybe 30s, but I might be aging myself when I say that. But he said there'll come a time in your life where you look back and you connect all the dots and in in your career, and everyone, you know, knows the story. And a lot of tech people, they're like, I didn't finish college, I started in my garage, I did, but that where you realize that every single job, every single situation led you to the next step, to the next step, to the next. So I think, like I said, being on all aspects of the business model, having my own business, going through personal transformation, you know, for me it was divorce and really changing life, and then said, Because of this, now I have to regroup, reinvent, or at least I thought so, which pushed me, you know, towards another trajectory. Then I'm like, you know, it's too much running my own business. I'll go back to corporate. Then I go back into corporate and I felt it for what it was. Now, if I if I was in corporate back when I was in my 20s, I would have had a different experience because I think life taught me and brought me to a new place. So I saw corporate in this new light, and I realized not that, not that I guess what I want to say, like for me and for what I had gone through, it was too small of a container. It was too restrictive. And I knew then the systems, the the protocols, they were outdated. And that's where I'm like, I need to do something on my own to challenge these. And if I stay within corporate, I have to work within those boundaries. So that's when I stepped out. And then, like I said, I ended up getting one engagement that had great success, got the second one, the third. And then through those, you know, organizational talks of what are we trying to accomplish as a company? It always again came back to every single person was either misaligned on the wrong in the wrong role, didn't know themselves, like didn't know their lane, their wheelhouse. So no matter what we were trying to execute, it was it was always like, let's have a talk. We need to have a one-on-one. What's really going on? You know, do you really understand yourself? Is this the lane you want to be in? Is this really your natural wiring? It always came back to that. So I think in those engagements, I didn't, again, kind of similar to the first question. I never, you know, I never thought like I need to coach a person. It was very natural. It was like you can't go to the second and third step and talk about the end when as an individual, you know, it's like a row team. It's like we're talking about winning, but you're not rowing in alignment with your team or you're on in the wrong seat, you know. So it's like it, it's always going to come back to the individual. That's that's just the the foundation to everything I stand for. It comes back to the empowered individual. So coaching is just is primary, secondary, tertiary, it's it's everything. The individual has to be in alignment first, and then then you can work together better with anything you're trying to accomplish with a team. So yeah, it was in my consulting, you know, time that I understood I'm a natural coach.

Pedro 9:25

Okay, interesting. Appreciate the insight. Now, after you got rolling in your own business, right, which is consultancy slash coaching, let's call it like that, I guess.

Tania Vasquez 9:34

Yes, yes.

Pedro 9:35

Who are the people that kept showing up? You know, the ones you realize, okay, these are my people, this is my tribe, you know, because I like I said, I was a consultant and you do have a different way of seeing things. I know it about the individual and all of that. But whenever you found yourself with people that were like more aligned to your style, right? Who are they?

Tania Vasquez 9:57

Yeah, great question because I think every coach wants to know what is my niche and who is my target audience, especially when you're marketing. How am I supposed to reach them? This is a little unconventional in how I think I'm going to respond because I think most people are wanting age group, gender, industry. For me, I say it's it's kind of wild, but I say when when a when an individual is ready for a revolution in their life, and I almost say that when you work with me, I have to kind of put a warning. You will not come out the same. I do, in my own natural design, I have a revolutionary energy on one-on-one. And so what it means is I've done enough under like assessments, understanding that my gifting is literally to work with the individual and anything that is what I want to say, not wanting to be seen, but causing incredible disarray, incredible misalignment. I won't only discover it, but I will confront sounds intense, but I definitely will have the bold conversation, you know, and and I don't just give it to someone like, hey, that there's a real big elephant in the room that you don't talk about or that you don't want to go towards, or that, and it's like I I can see it, I can sense it, I can say this is so misaligned with with how you're naturally wired. Why are you why are you holding on to it? Right. And I will come and I will bring it up in a way that allows for the individual to finally let it go. And it could, you know, so I say my target client, my time, the people that have literally aligned, I say mag has been magnetized as it could be a networking event, it could be a referral, but I already know, like in the in the time that we're speaking, and we're talking about their business and we're talking about that there is alignment here. This person is ready to go through a big change. Now, if you really do want the demographics, yes, it's 10, it's it has tended to be entrepreneurial, self-employed, successful people, like literally people that are are they're not it doesn't mean I've worked with startups before. It's not my ideal environment because there's so much going on and there's so much learning, you know. So I'm not saying because I've worked with all, but if I really had to put a demographic sound anywhere from like the 30s to like mid-50s of um, you know, entrepreneurs, self-made, say very successful, but really recognizing I can have this, this, and this, like like nine things of my life that are just thriving, but there's that one thing I'm not like I I just keep struggling with. It that that tends to be my niche. So, in one sense, it's energetically the people that I attract, they're ready for a really big change in their own personal life, which ends up being professional. And then those, like I said, the 30 to 55, very successful, self-made. When I say self-made, like they're running their own businesses or they're on an executive team. Um, so not necessarily they have to be self-employed, but they tend to be you know corporate executives.

Pedro 12:42

Okay, interesting. It's interesting because you're it's almost like you're connecting behavior to the demographics. Let's call it like that, right? It's not just about being X, Y, and Z, it's also acting, yes, or wanting, desiring to change something, right? And uh, like you mentioned, ready for a revolution. So I want to do a quick exercise. I'm that guy, okay? I am your or a potential client. Let's say I'm I'm ready for a revolution, right? And I I own my own business and all that, which I kind of do in the middle of that range 30 to 50, mid-50s and all of that. Now, first of all, how would I be able to find you, right? Marketing-wise.

Tania Vasquez 13:21

Yes, good question. My honestly, my most successful engagements have have been in not networking events, not but literally personal one-on-ones. So it could be it could be a networking event, it could be a luncheon, it could be a referral. But what ends up happening is it tends to be in the everyday. Now, this is very natural to my design. I love networking events, I love meeting people, I love meeting, I love hearing stories. And it's actually, I'm very, what's the word I've been told? I'm very graceful within it. I can go into a room, I can talk to absolutely anyone, anyone within the organization. And I just, you know, really enjoy it's almost like unwrapping a gift. I love hearing someone's stories. I know what to ask them. I know, and then we just get engaged, and it's like, wow, how are you able to speak about my industry so well? How, you know, and we tend to have a conversation, and then you just sense it. You know, you're like, this is a line, right? The person is asking the right questions. Great, great to talk to you. And what ends up happening is then they'll reach out. You know, you said this about my business. I've been thinking about that. So I will say my most successful have actually just been in those interactions. And this is where I'm a big believer in magnetizing where you're at, right? So it's like you're navigating the world, you're going, I need to go to this event, I need to make a phone call to this person. I'm in sales, I have my sales list. There's a hundred people on my list. I'm looking through it. You know what? I really get a good sense about these top 10. It I work a lot through intuition and that mindfulness because I feel you can do a lot of activity, but if it's unconscious, it's just activity. If you're intentional and you are really in alignment with who you are, you just sense it. You're like, I need to go here. This is the person I need to speak to. When I'm speaking to this person, I feel alignment. When I'm speaking to them, I feel misalignment. And I've learned to listen to that. So that's actually something that I begin to tell people is you need to stay silent enough or at least be quiet enough to trust that inner voice. And I think we all have it. We've just not been attuned to it. So it's present. As far as marketing, they're always gonna be a five-step program. You can go on social now, it's like, here's what you need to do. Bam, bam, bam, bam, bam. I'm gonna say, do not listen to every there, there's so many marketing plans. You have to know yourself first. You're always gonna come back to you. How is it that I'm wired? Am I wired to talk, you know, in a in a live reel to have a live, you know, uh YouTube, you know, live or Facebook Live? Or am I geared towards I'm a great writer, but I need so I need to record and do an asynchronous video, right? Do I, you know, you have to figure out yourself because if you do a marketing plan that is misaligned with your natural design, you will just keep engaging. You'll be like, why isn't it working? Because it's not natural and authentic to you. So I always say, know thyself first. How is it that I speak where it really grabs somebody's attention? Is it in a personal one-on-one? Is it through writing? Again, but once you know that and you align to it, then you can choose the marketing appropriately. You can say, you know what, this or and sometimes you're looking through stuff and something resonates more. You're like, I'm gonna pay attention to this. And you read and you look at other marketing plans and you're like, none of it resonates. So don't be forced into something. You'll feel it. You'll just know. You're like, this is right for me. And then you'll see things and you know, you you'll have the engagement because again, it's natural to you. You thrive in those environments. So that's what I always say when I when I'm encouraging people, how do you grow your business? Well, let's figure out who you are first. How do you influence? How do you speak? How do you write like what is your natural gifting and communicate? How what's your natural gift and the way you communicate? Okay, well, then focus on that. Stop listening to all the noise and let's focus on your natural and authentic design because authenticity comes through much more when you're yourself versus pushing through a modality that is not you, right? And then feeling awkward and then being like, well, how come no one's engaging? It's like because they didn't see you, they didn't see your natural self. They saw a facade of like what you think you should do, and that that never lands as as powerfully as when you're yourself.

Pedro 16:58

Wow. Okay. I love the fact that it's like there's no answer to all, right? It's not a cookie cutter stuff. It's like you gotta know yourself before because there are people out there that hate to, you know, get into a video or something like that. Doesn't mean they cannot do marketing, it's just gonna be different. And they gotta respect their their own limitations and understand who they are and how they how they can actually focus on their zone of genius. Love that now. Continuing to my exercise, okay. Let's pretend I was referred to you, right? Uh, that's word of mouth and all that. They go, hey, you gotta meet Tanya, right? She's awesome. Eventually, I got in touch with you, okay. We can speed up the sales process just a little bit. Let's say I'm qualified, let's say there is alignment, okay? Okay. Um my question to you is how does it look like to work with you? Okay, and what are the potential outcomes I can expect out of it?

Tania Vasquez 17:52

Okay. So after we determine there is alignment here, that everything is saying.

Pedro 17:57

I know it's important. I know it's important.

Tania Vasquez 17:59

Alignment. Meaning what it is you're seeking is what I can honestly say, that's my wheelhouse. I would love to work with you. It feels like you're open, you're curious, you're saying, I'm ready, right? Once that happens, the very first thing that I'll do is to say, as much as I want to say, let's just, you know, jump into what are your goals. And most business owners, you know, you're always discovering, okay, they they tend to have something very similar. I want to run lean. I want to bring more revenue through the door. I want to make sure the people that I'm working with are happy and productive and effective. And so the goals tend to somewhat be the same, but how we get there, right, is what is what differs. So the first thing I always do, and you'll see it on all my social profiles, like you'll have my profile pick, but then you have in the background the quote by Socrates, know thyself. So the first thing that we're gonna do is we're gonna lean into you. I'm gonna find out who you are, Pedro. And I I have a product, it's a, you know, this isn't a push now for my product, but it's really hard for me, right? How do I guide you if I don't know who you are? And so I do, and a lot of, you know, companies they use professional assessments, which I which I did before. I I relied on a lot of them through my organizational consulting, but now I have what I call an alignment report. So this, so you would take that assessment, and I have what I've done is I've overlaid seven different modalities. And where those seven different modalities are saying the same thing over and over and over about Pedro, I'm like, it's really hard to doubt that this is your natural design. Because I think every assessment has bias. When I see over and over and over when Pedro communicates, people listen and here's why. All of a sudden, then it's like, did you know that? You know, like, so we do, you know, you take the assessment, we review it with you. I actually give you as much time, say, have a date with yourself, and then we come back and we discuss. And I don't say we facilitate it because I say literally what you're looking at is a 360-degree hologram of who you are, your holistic design. And for the first time, many people are like, I feel so seen. I finally could articulate why I'm drudging through this. And as soon as the person as you would open up, then we can have real conversations. Then when I'm guiding you and you know, we're going through like how do we execute on this to get your team to do this to get more revenue in this, all of a sudden we're working with your natural design. So the assessment always comes first. Then we lean in where we're having discussion. What are those bold conversations that Pedro and I need to have so that you feel, you know what? I can, I see this now. This this is a part of who I am, or I have been carrying this and this has not been who I naturally am, I can let it go now. And some we'll go through that process individually. And then once that's complete, then I feel like, and it's it's actually never complete. We know this, but actually when there's clarity of saying, now I get it, then those goals I'm executing for the sake of the organization, I I ask you, I actually believe it's it almost falls into place. It's like that's secondary. Cause finally, when when you, as the owner, as the business person, or as the executive, when you finally have clarity on yourself, it's like the road is clear now. And so it's why, you know, and where most people do it opposite is what what are the goals? And then they're like trudging through it and they're struggling and they're stressed. And it's like because they're misaligned. So so I think you really see my consulting really is a full coaching process. And it's always it's probably 80% the individual and the rest then then the metrics. That's why I feel like our outcomes are so strong, is because afterwards the magic happens. It's like, my gosh, my team now is like listening to me now, or I finally understand my coworker. And together our team dynamics have like changed in such a way that we respect one another. Like all those other things are falling into place where before it's like, you know, you spent so much time on those aspects, but it's because no one's really talking, no one's really being authentic, no one's really saying I'm, you know. So I hope that explained my full process.

Pedro 21:39

But it did. It did. I'm just gonna create a small friction here, okay? I'm still that guy in the exercise. I was on boarded, I'm all in. But the thing is, maybe I misunderstood, or maybe something happened down the line. I'm just asking, I'm not creating super friction. Okay. It's just like Tanya, I need I joined, okay. I want to improve the bottom line, and now you're talking to me about a Design, right? And to an extent, sometimes they need to trust the process, right? I know usually that's what happens. But yeah, but how how would you navigate me, right? I I I believe in you. It's just like I'm kind of confused. I thought we were going to implement some systems, and now you're talking about authentic, authenticity. What's up with that, Tanya?

Tania Vasquez 22:20

Yeah. Yes. Welcome to my East Coast clients. It's a joke, right? The West Coast were like, ah, everyone there, you know, they're just surfing every day. And then New York's like, you know, doing business and just laughing at everyone who lives west. I'm originally Midwest Chicago, so I feel like I can kind of rip each side because I think, oh, the Midwest is the perfect blend, but I joke. I've been on all sides. But it's true, right? East Coast, I'm going to just use the stereotype. It's like, I'm here to work. I want to know, can we make money? I don't want to talk about mindfulness and meditation authenticity. So I definitely know my clients. I know the audience. So these words that I'm using with you, I don't use with probably certain clients and certain, you know, when you're talking with corporate executives, right? You're not going to bring up those sorts of words. So I would use words like alignment and flow, right? Are you in flow with your work day? Okay, what does that mean? It's like, have you ever seen Michael Jordan in the clutch? Right. Like when it's time, you execute. And it's like he's showing magic and people question that. So I'll use different terminology because they're like, I want to be in flow. Yes, I know when I'm in flow and I'm speaking and everything's just like, you know, flowing in a way, and everyone's like, you were amazing. That's flow. Like, so they understand that. So when I'm coaching, I'm using words like that. So they don't feel like I'm bringing them into the esoteric things. But once we are having those conversations, it's like, let's talk about what's in alignment. I'll use the thing, you know, I'll use different business books. Are you in the right seat on the bus? Do you know the direction you're going? Do you so it's like those principles are always in the background. They just don't realize it because I'm just converting them to business terminology. So what ends up happening again is they're having individual development, but at the same time, I never lose focus of the metrics. It's never like we're sitting there saying, Pedro, you just said that you need to double the revenue that's coming in, but you don't want to, let's say, for example, you're a financial producer, a financial advisor, which this is an example. He, his book of business, he wanted to pass on to his sons, that that was his legacy account. But he also had goals as an agency. I want to be number one in the state of Illinois, but I don't want to add a producer. So how is it that I, you know, I can be number one, but not add more advisors because he didn't want to share his book of business. And it was unheard of because most of the top three, top five, they had multiple producers. So here he was saying, get me to number one, but I don't want to share, you know, like I just want it to be me. So we were always in line with there were metrics to be had, and we met those metrics in less than a year. And he was like, You're you're a unicorn. I don't know how this happened. But we added an internship program, we added different ways. And you know, he had an insurance side that he wasn't capitalizing on that, you know, he brought in a third party. And so when she would close on insurance, it ended up being numbers for the agency. So there were so many things that he could do that allowed for more revenue to come through the door. So again, it's never that I'm losing sight of the objective of the organization or those goals. That's always it, but to me, it's like as soon as financial advisor Pedro is in in alignment and sees it for what it is, then he's open and we're then we're moving quicker. We're moving in alignment with his design, with your design, you know. And it's like, you know, it's almost like before a race, everyone just takes off. But you you pause and you want to make sure, like, okay, the wind is right. This is how I run. This is, and then you take off, and all of a sudden you're taking off at twice the speed. It's almost like what has happened, but it's because you're not pushing against something that's not natural to you anymore. So the reason I think I'm very successful as a coach, as a consultant is because the outcomes, we always meet the outcomes. In fact, we tend to supersede them. And people are like, where did that come from? And then the referrals come. It's like, how did she do that too? He's like, and they didn't want to share. Like, I often will get offered, like, can you work for my company? And I always say no because I like the variety. I'm like, I really don't want to be, I don't want to work for one company. I really like that I have the versatility, and I feel like that's my goal. Like, I'm not my goal. That's really what I meant to do. I don't ever, you know, like I want to teach you how to fish, but I don't want to have to be like, I don't want anyone to be dependent. I want them to realize the power that's within. That's why I just say it's like there's greatness in you. I'm just here to reveal it. I'm not the one that's bringing out their greatness. It's always been there. You just you just haven't like given yourself a chance to see it. So once I reveal it, you don't need me. I'm not that brightness in you, right? That's that's of your own. So interesting.

Pedro 26:36

I'm glad I asked. Okay. Now I I want to shift yours for a second. I want to talk about future a little bit now. I'm curious about where you're taking all this, right? Looking ahead, where do you see the business going? Are you thinking about scaling, impacting more people? You know, is there a next step you're excited about?

Tania Vasquez 26:54

Everyone's talking about, I think technology, we we're not, I'm not gonna put my head in the sand. As much as I love meditation, mindfulness, intuition, AI is changing and disrupting every industry. So I I recognize its power, and I feel that every coach, really any person in whatever industry, has to pay attention to it. So my goal in scaling is my digital product is always running underneath, which is my assessment tool, my alignment report. So first, real someone getting to know themselves, that's my bread and butter. So that's that digital uh, you know, I call it my digital product, but that's always available. On top of that, then you know, my coach, my coaching, I ideally I have three clients a month and I know like, you know, the area that I want to stay within. That is just something that genuinely facilitation and that guidance, like I could do that for free. I love those conversations. But to scale in the next one to three years, I you're I cannot not use technology or AI. So my build out for me is a platform that my clients are now logging into. They have their assessment there, they're always able to access it. I up every month, I'm giving them new in insights into their own natural charts. So I'm always using tools that are just like, did you know this about you and this about you? And I'll bring in all this stuff. And every month, people my clients look forward to that. But they have a community then too, where people are literally now being being able to interconnect. So I say we have, you know, people in the same industries having conversations. So my so my idea in one to three years is leveraging AI for the sense of really just bringing my community of my clients together, having business owners talk to business owners, having them being able, because you know, it's hard if they want to look at their chart, they want to update things or whatever, that they have access to that. So for me, scaling is to continually, you know, now have a tech platform that people can, you know, go into and have everything at one shop. And then the the most wild thing is this is kind of at foresight, what I say the collective is going. We will we will be so pushed for a variety of reasons of what's happening in the external, then more people will be going inward than looking for gurus outside of themselves. So another aspect of me is will there be people, and this is where I kind of foresee the coaching industry changing. There will be a lot of us that are saying, I don't know that I want Tanya to be my coach anymore. Like, why should I listen to her? And you know, like, you know, why should I listen to Tony Robbins anymore? Why should whatever? I I'm not saying that there's gonna be a turn on that, but I think there's unless the coaches that you're working with are literally teaching you how to listen to yourself, I think there will be a shift from why should I listen to you? Like, how do you know better? How do whatever? So the coaching that I feel is or the part of our my industry that I feel coaches need to be aware of is are you teaching your clients to listen within? So one of the things on on uh you know my own like tech platform is the ability to now use their assessment, their coaching, to actually be coached by themselves. So they would upload their assessment and their chart and their alignment report is literally coaching themselves. So we're still having our individual conversations, but they're literally saying, based on my design, how is Pedro naturally like you're able to literally like almost have a sounding board with your natural design? I know that sounds wild. I would never, I'm still not outsourcing myself, but I still feel like it's a way to almost interact with yourself and saying, if I really could have a conversation with my most successful self, what would that look like? So, in in in in a sense, I feel like all coaches need to remind people come back to you, know thyself, listen to yourself. And really, what a coach like me would come in at that point is literally just continually guide you to what are you hearing? What are you? So I'm a I'm someone now that's prompting, but the the the actual inner truth is coming through back to yourself. So that's my big vision in the next you know, three years is to build that community of people that are really more empowered as themselves. Interesting. Okay.

Pedro 30:43

Now I wanna ask you something on perspective a little bit. What would you say looking back when you started your consulting slash coaching? It sounds like coaching, but it is consulting too. I I'll I'll take that. Okay. What would you say is your happiest moment you had ever in your practice looking back?

Tania Vasquez 31:02

My happiest.

Pedro 31:04

That you feel like I mean, the one at top of mind, right? But you feel like self-fulfilled or like aligned with what you were doing, you know?

Tania Vasquez 31:12

Yes, yes. That's an interesting one, right? Because there's always these little celebrations, and clients will come back and say, like, wow, like, you know, my life looks very different now, or everything we've done, you know, sprinkled through my office. And so, you know, we had such great, you know, results. But when you say that, my I right away go back into my heart space. And it and it is wild to pull this in. So, but all my qu all my answers probably are a little unconventional. But going back to, like, I said that big personal transition uh when I went through divorce, to me, like I had never experienced failure or what I had thought was deep failure at that point. So when I went through that, I was like, Who am I? What am I? Like, it was such a tough time in my life. But I remember, and of all the people that this came from, it was my ex-husband that I was going through, and he said, just be. And I was like, and for someone that's like a high achiever and like I had things to do, I was like, what does that mean? Like, what do you mean, just be? How how can I just well, my life's falling apart and we're trying to discuss, you know, like all these things of how we're gonna, you know, do this. And and it was so aggravating that I was like, just be. And then years later, in my consult in one of my consultants, in fact, it was one of the financial advisors that we had the one that I said, we had such phenomenal results. But he was, he was, you know, changing quite a bit in his business. And then he too was going through a personal revolution. And I remember he's like, Oh, I'm so frustrated. And I remember in that moment he had asked, like, literally, I just need to know what's the next step. And the first thing that came out was just be. And I had made a full, and when he said that, he just looked at me. And in that moment, I don't know why I said it, but it came out and I understood it completely. I finally was like, I get it. And that was the moment I think in my consulting where I'm like, Tanya, you know who you are, you know what you're here to do, and you know, like, you know who you are, you know what you are, and you know how you serve. Because it was like I understood when you are yourself, when you really are just being, you can't help but just be. Like I said, the cat can't help but be the cat. The bird can't help but be the bird and sing because it's a bird, not because it's like looking, does anyone see me? So when I finally said just be, when I said it, that was like the moment when I remember when I hung up on that conversation. I had tears, but it was like tears of understanding of what I went through at that time, and then tears of joy of like, you have come full circle. And that's really the best advice I can give to everyone. You need to be yourself. And it's a magic, intricate design that is literally divinity within you. That's where I said the human creative spark that as soon as you go, this is who I am. The world is like, yes, and they applaud you because there is no one else like you. So for me, the most happy moment probably was that just be moment. And I was like, it's like the whole world opened up. I'm like, I get it now. So yeah, I credit my ex-husband for like, hey, something you never know, right? You're like, oh, I get it. So kind of funny of all the things it would have come from.

Pedro 33:53

No, and me, uh, can you listen to me? Yes, I hear you. Okay, moving forward, editor, just cut that part that I left and moving forward. Okay. Yeah, I love that. Okay. Just be amazing story. So now, if someone listening wants to connect with you or follow your work, Tanya, and we're gonna have all the links in the description, but what's the best way for people to find you and connect with you?

Tania Vasquez 34:15

Right now, I have literally passed on that baton to someone that is do redoing all of my social media and my sites and building out my tech platform. So my website is vibrationalleadership.org. And right now, the best way, because some things aren't live as it's going through the transition. So my email is Tanya, T-A-N-I-A, and then again at vibrationalleadership.org. And so once you know, you either get the website or you know, my email, then everything else, the link towards to the assessment or you know, where to schedule if you wanted to actually, you know, have a conversation, you know, how to work with me, then that's all listed.

Pedro 34:55

Okay, you know, and then LinkedIn and right typical platforms. Okay. You know, there were a few moments from today that I feel the need to highlight, right? Um for example, when we were talking about your origin story, and you were mentioning, oh, there's too much red tape in corporate. And also when you mentioned I I never thought myself as a that I I needed to coach a person, it was more something like that was natural to you to guide people into it because you're always so much interested in the individual, right? And that you understood that he will replicate everything that and the the environment will be something that comes from the individual, and bottom line and profit and all that will be like a symptom, but not necessarily the root cause. So I love that. Um also correct when we were talking about and you're like, Oh, I really enjoy the stories, right? From people and all that, and that that really hits home because I I mentioned, I think I worked at banking, right? And I worked in uh not a small, small town here in Brazil, but not as big as when I went to Sao Paulo, right? Which is the heartbeat of financial center here in Brazil, 10 million people plus all banks are there, and I went there to corporate, right? A big the the big building, let's put it like that. And I used to talk with uh the cleaning lady in the in our branch. I knew everyone, you know, I really listened to their stories, and I was just passing by, I saw this cleaning lady too, and I was like, hey, what's up, right? I'm just like she looked at me in a way that was like I was an extraterrestrial being, you know, that actually realized she was a person because people were just passing by, and I just I'm used to talk with everyone. I'm like, hey, what's up? How's it going? You know, and the way she looked at me really opened my eyes to corporate. I was like, I don't like this. I don't I didn't like the feeling because I felt like she was never greeted, nobody cared about her, you know, and I was so used, and I am so used to talk with people that just that feeling I hated the environment from that moment on. I was like, this is not for me, you know? So there's that really hits home. And uh there's also to the fact that actually it's a tie-down because you mentioned that you're teaching your clients to listen within, and you mentioned before about teaching them how to fish, right? You don't want them to be dependent on you, you want them to walk with their own right legs, be empowered, whatever, be empowered, be aligned, do their own thing. You're just there to guide the awakening process so they can realize and understand their untapped potential, right? So very aligned with all you said, right, to this point. So you got it, yes.

Tania Vasquez 37:48

It's very exciting, like I said. Yeah, you you completely understand it. Some people get it, and some people, you know, they're like, I yeah, I see what you're saying, but I you know, they don't fully grasp it. But yes, every story you just shared, I felt it, even when you're talking about you know about that person. And I said, every person within the organization matters to me, you know. And so once you see that, yes, the the organization is its own living, breathing entity, and that's a beautiful culture when people are like, Thank you for what you do here, but corporate doesn't really incentivize for that.

Pedro 38:17

Exactly. So no, this is just my long-winded way of saying, Tanya. I appreciate you. I appreciate you being here and sharing so openly today, okay? It was great having you on.

Tania Vasquez 38:25

Thank you. Yeah, this was a great conversation.

Davis Nguyen 38:28

That's it for this episode. This episode, as well as this podcast, was brought to you by Purple Circle, where we help business owners elevate their business through six, seven, and eight figure years, all without burning out. If you're looking to grow your business as well as get the time freedom that you are looking for, visit us at joint purplesircle.com and see what we can do to help you.