Katrina Van Oudheusden Built 2 Six-Figure Businesses… Then Walked Away (Here’s Why)

In this powerful episode of Career Coaching Secrets, host Pedro sits down with Katrina Van Oudheusden, creator of the Create Her Method and founder of the Female Intelligence Cycle, to unpack a truth that most entrepreneurs completely miss about business growth, burnout, and sustainability.

Katrina’s journey is anything but typical. From working as a chef inside the Disney ecosystem to transitioning into digital marketing and eventually building multiple six-figure coaching businesses, she experienced firsthand what “success” looks like on paper—and what it feels like behind the scenes. Despite hitting major milestones, she ultimately walked away from two thriving businesses due to exhaustion and misalignment.

What she discovered next changed everything.

Katrina realized that most business strategies, productivity systems, and growth frameworks are built on linear, constant-output models—systems that often ignore how women naturally think, create, decide, and lead. Instead of forcing herself to fit into that mold, she developed a new approach centered around the natural rhythms of female intelligence, helping women build businesses that are both profitable and sustainable.



Connect with

LinkedIn: https://www.linkedin.com/in/katrinavanoudheusden/
Website: https://truthbombmarketing.com/

Transcript

Katrina Van Oudheusden 0:00

You start to look and prioritize, right? So, like I was with a client today. And so part of that conversation was, okay, what are you focused on right now? And she's like, Well, I I want to get into more marketing. I want to find out my avenues in which I want to do this. I said, Great, let's pull up chat. And I said, Okay, so you want to be a guest on podcast. Well, let's find you the top 50 guests on podcast. Let's find out what you're doing here. And then using AI to help you. But the funny thing about this is I couldn't have this conversation with her last week because that was her off week. Her brain wasn't functioning at its highest. She was gonna push through trying to make something work because that's what she's been told she has to do. And so I waited on that conversation around marketing until I knew, and we had been talking about it, that okay, you're now in a high cognitive, high creative state. This is where we can start talking about what is your plan and development for your marketing. Up until that point, in that moment, that conversation couldn't have happened any other time.

Davis Nguyen 0:57

Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Wynne, and I'm the founder of Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, and even $100,000 weeks. Before Purple Circle, I've grown several seven and eight-figure career coaching businesses myself and have been a consultant at two career coaching businesses that are doing over $100 million each. Whether you're an established coach or building your practice for the first time, go discover the secrets to elevating your coaching business.

Pedro 1:28

Welcome to Career Coaching Secrets Podcast. I'm Pedro and today I'm joined by Katrina von Odhoosden, creator of the create her method and founder of the female intelligence cycle, who discovered something profound after building and closing two six-figure businesses due to exhaustion. What makes Katrina's work groundbreaking is her recognition that every growth framework women had been handed was still built on male architecture, designed for linear energy and constant output rather than how women actually think, lead, decide, and live. Katrina spent nearly two decades in digital marketing and business strategy, including running multimillion dollar operations in the Disney ecosystem before creating the first business growth framework built entirely around the natural rhythm of female intelligence. Her work with successful women who look great on paper but are quietly carrying businesses that only run when they do everything addresses a gap that no one had named or solved before. Welcome to the show, Katrina.

Katrina Van Oudheusden 2:42

Thank you, Pedro. I'm excited to be here and with your audience. This is gonna be a lot of fun. This is gonna be a great conversation.

Pedro 2:47

I'm excited that you're here, Katrina. And before we get into what you do now, I'm curious how this all actually started. You know, so what was going on in your life when coaching became more than just an idea?

Katrina Van Oudheusden 2:59

Actually, it's interesting. So my background is being a chef at Walt Disney World. So that's kind of what you brought into this. And I didn't know it at the time, but I was there for 13 years and I learned a lot about how Disney runs business. I think I was more fascinated with that. I started buying a lot of business books and trying to figure out how Disney kept um customers coming back at $40,000 to $50,000 a year. And then how do you retain the employees that have such a passion to serve their customers? And so when I retired from the kitchen, I jumped into the world of digital marketing and I was actually came on as a consultant for a company that I had known for a few years and was in transition and they were struggling to teach digital marketing. So I said, what if I brought in that Disney belief or system or what I've been trained? How do we bring that into their world? So how do you teach people in the digital space to be customer oriented and also employee-oriented in the background when you're working with a bunch of digital nomads? Everybody on their team wasn't in one space, wasn't even in the same state. So how do you do that? So that was the start of my coaching career in terms of getting into this company and then saying, okay, I started to recognize certain patterns that were happening with their clients, where they were losing customers, where they could have improved the service. And with my years with them, we ended up building out their high-end mentorship program. So you talk about going from starting in the world of like, okay, I'm a digital marketer, but I don't know a heck of a lot of this to bringing in an architect that was, you know, producing multi-million dollar revenue. I was like, holy crap, like this actually works. And so that was my first taste and real experience with uh coaching clients and their journey. So no matter whether they were coming into this company having made zero dollars or having made six and seven figures already, I started to see that they were all having the same gap when it came to marketing.

Pedro 4:53

Okay. So you left Disney, you were chef, and then you went into something like a digital marketing industry, and in the middle of it, you found yourself in the coaching space. Something like that. So I got that right?

Katrina Van Oudheusden 5:08

Yeah. So when you have a company that's like, yeah, we have a coaching program, but we haven't defined it out. And so when they accidentally at a live event, uh brought in a coaching corner and they sold their programs, and all of a sudden I am doing, I think the most I did, and I did this for about nine months. So for the audiences listening, I do not recommend this at all. I was averaging anywhere between 60 to 70 clients a month. Yeah.

Pedro 5:33

Wow.

Katrina Van Oudheusden 5:33

Building out the structure. So as I was coaching the clients, I was also building out the onboarding. How did our customer support now take care of onboarding somebody into our system? What did the year look like for them? How are we tracking this? How are we maintaining um a level of showability or productivity for our clients and saying, yes, we can get you to this next level? So documenting that, creating that, and all of it all at the same time was like get thrown into it and figure it out as you go.

Pedro 6:04

Okay, interesting. Now, I I have uh a need to ask because it sounds like, and you correct me here if I'm wrong, okay? That you got into the digital marketing space and coaching was more like something that eventually was on your plate because you were trying to implement stuff and you're like, okay, I need to help them implement. And sometimes they're on their own way, right? My question to you is like, when did you realize you were wearing like a coaching hat? You know, hey, you know what? What's happening here? I thought it was in digital marketing. Now I'm a coach.

Katrina Van Oudheusden 6:36

Yeah, I I think when you start to want to help people and you're really invested in their success, that's when you really become a coach. And so in that journey, not only was I learning for myself and having built out my own brand in the background behind all of this. And, you know, one of the things that I was told early on from the mentors that I was working with was like coaching's the easiest way to get into any business. If you can help somebody do something and you can charge two to $300 to get them through just to find out what coaching is about, that's the start. And then working with this company and seeing that grow to a significant multi-million dollar revenue, I was like, holy crap! Like, I really enjoy breaking down the process, listening to how people are starting to design their business and then supporting them on that journey because that's really what I think is the joy of coaching, as then saying, Hey, I'm not here just to tell you what to do. I'm here to listen for what you're already doing and then recommend and see where else we can pivot or what we need to shift or what we need to refine so that you don't feel overwhelmed in this process.

Pedro 7:44

Okay. Okay. Once you were out there, right, helping people, who did you naturally end up attracting? I know I mentioned in the introduction women and all of that, but was that immediate? You know, when did you realize, okay, these are the people I work best with, you know?

Katrina Van Oudheusden 8:00

No, because after that contract, I ended up starting my own coaching business. So I started teaching uh Pinterest marketing, which was an interesting, fascinating role to play in. So working with them in their digital marketing, taking it through that Pinterest process. Um, and so I worked with male and women, men and women. I worked with everybody. And that was really interesting because you get to see who's taking action. And I will tell you this, to be honest, I spent more time with the female clients and with them in tears. Not so much with the men, but I had a lot of women that would come to me and say, I couldn't get what I needed done in this month. This isn't like I feel like I'm just pushing a boulder up a hill. And so I started seeing with women that was the transition. I'd been in these high, you know, six, seven, eight-figure masterminds, and they talk about productivity and they talk about all these things. And I would just watch women fall apart and say, I could try this and it just wasn't working. So, in answer to your question, what ended up evolving is about five years ago, I looked up from everything and I saw women gone, like incredible women doing extraordinary businesses, and they weren't there anymore. They had disappeared from media. And to be honest, Pedro, this conversation hasn't stopped. I was talking with the lady that I that's doing, you know, working with seven to eight figure women. And I said, Are they still there? And she goes, shockingly, no. She's like, I've had some women that have done extraordinary successes that don't stay around. So that for me was recognizing one of the biggest gaps is there's something missing in how we're teaching women how to run a business, even for myself, that needed to be addressed. So I would say that over time it became female focused, but it wasn't the original intent. I never thought that this would become my pathway.

Pedro 9:41

Okay. Something that I want to ask is like, do you feel by any chance that you're serving past Katrina in a way that you're like created in some way to an extent, you resonated with them. Of course, the the gender, same gender, but I'm like, oh, I felt I I know where you were, I feel it, or this is nothing at all like that.

Katrina Van Oudheusden 10:04

No, I would say that that's kind of what we end up doing in coaching. A lot of us, especially for us women, is that we tend to find there's the gap for us, and that's what we tend to serve. So whether it's a breakdown or a breakthrough, I think that's where we coach from because that is we're talking to our former self. Absolutely. I think in any coach, when you get started, you're talking to where you were and the struggle you had, and you want to help people coach through it because you had your breakthrough and you want more people to experience that for themselves. And I think that's really where the passion for coaching comes into play.

Pedro 10:37

Okay. Now let's pretend I'm one of I'm your ICP. Okay, you're at your client profile, the avatar, I'm one of those women and all of that. So, how would I eventually find my way to you in the first place today, marketing-wise?

Katrina Van Oudheusden 10:53

So, today I talk to the women that have been there. That's usually the women that I'm working with. So the one that has been building her business and feels like nothing is working. She's doing everything she's been told to do. She's doing the marketing, she's doing the business, she's got everything done and still doesn't feel like there's a way forward, or she's moved forward. This is my other woman, so I actually have two. The one that's moving forward, and the one that is so remarkable, wants to build a business, but doesn't want to do it the way she's been doing it. That doesn't serve her either. So it's kind of she meets in the middle. Um, and I think that's where I have that expertise because I was at that six, seven figure mark in my coaching business. I closed the door on that second company and that first company because I was like, I can't keep building this way, and it feels inauthentic to me. And I don't know how to present something different. So, in reality, it took me, and this is what I don't want for our women coaches out there. It took me three years to recover from the way that we've been taught to build coaching businesses. And I want to shorten that time span so that you have less burnout and less resistance to how you're scaling your business. Because for us women, oftentimes we're not just building the business, we're taking care of family, we're taking care of our parents, we're caregivers. We have a lot of other things that are happening in our life. And so to follow a model that that doesn't always serve us and doesn't incorporate our lifestyle and what we're actually physically dealing with over here has been one of the the interesting things around this journey because I've been there and I've recovered from it. And so that's where I coach from.

Pedro 12:24

Oh, interesting. Okay, so let's pretend I saw your social media or I I'm not 100% sure where you you post your socials or whatever that is, and I resonate with your message, right? Even if it's LinkedIn, Instagram, you name it, okay? And I'm like, you know what? Katrina seems pretty cool. I eventually got into the sales process, however, that looks like, okay. So walk me through, I would say the main offer, right? That you have if you have more than one. How the does that look like for me, a client that's being on boarded, and what should I expect from your business and considering outcomes?

Katrina Van Oudheusden 13:01

So, however, you find me is typically it's going to be either podcasting or it's gonna be through LinkedIn. So those are my two. I've actually stripped away all the other noise because today, honestly, one avenue can produce all your leads and all your business. You don't need to be everywhere at once. That's very exhausting. So when you come through, you'll find me, you'll come to a probably a landing page or you'll end up on a call with me, some form, some fashion. And you'll you'll go through and you'll fill out an application. And the application for me is pretty straightforward. It's I want to know where you're at, what you're thinking, where you're feeling like you're where you're at in your business. Some questions you may not be able to answer, and that's okay. That's actually a good sign. And so once you come through that application process, we get on a call and we decide what we're steps moving forward, if we're a good fit or not. I am not for every female out there. I totally understand that. Um you may not be ready for the conversations I'm gonna have with you. And so that once you're in, we have a welcome call into create her rewire, which is our once, it's four months. So typically coaching is done in like three months, six months, whatever. What I found with women is that we need space to breathe in coaching and being consulted. So we work three weeks out of the four every month. We intentionally take a week off. So wherever you're at in your Infradian rhythm and your female intelligence rhythm and cycle, I give you time to pause because I found that in doing so, I get the best version of you and we can make better decisions around your business and your money. So we are intentional. We've actually created a longer time span and trying instead of trying to condense and shorten everything. Everyone talks about getting there faster, but for women, slow is fast or slowing down is fast. So you'll spend four months with me and my CFO. So we actually build in the money conversation. So not only do you get the structure of your business and the refinement of your offer, but you also get the financial cash flow business training that is very much missing from the coaching industry. We focus on one specific thing. But as I found with coaches and with any client that I work with, I can teach you how to make the money, I can show you how to get the leads. But if you don't know how to sustain that income or you don't know where those dollars are going, you're gonna be broke sooner rather than later. And you're gonna end up feeding your business instead of your business feeding you. So we talk about pricing, we talk about your offer, we talk about all of that, and then we look at okay, what else is going on in your life? How many clients do you actually need? What are your responsibilities beyond your business? Because that is super integral to the success, the longevity of a woman staying in a business.

Pedro 15:34

Okay, interesting. Now, I usually at this point I love to sometimes throw a curveball at the coaches because, as you already know it, most coaches advocate against burnout and sometimes they burn out themselves, right? Because they're wearing all the hats and all that. But you have a unique story. You you've been there, done that, right? You told me yourself that that model that you you have for that seven-figure business didn't work out for you. So now I'm I gotta ask you, you know, from uh I would say not necessarily advice point of view, but something that would be like a signal, a flag that you feel like, hey, maybe I'm burning myself out in my business. What would be something that you would tell to an early stage coach or some someone that could potentially be, you know, in the same spot you were in?

Katrina Van Oudheusden 16:23

I think on that question, the warning signs and the flags, they're subtle for women because we've been tend to override our natural state. And so every time we push through and every time we say, I've got to get this done, or I'm gonna be behind, or we put more pressure on ourselves to perform to prove that we can be in this arena, that we can make that money, that is what we're chasing. I those are all little signs and subtle signs. If you're not taking, if your body is literally screaming at you and saying you need to rest, or you're getting sick often, those are trigger points. That that is your body saying you're you can't keep up this level of productivity. Even with your team, you're holding on to too much. And so, what I love working with, just if reminding myself, right? Almost like if I had worked with a female coach, knowing what I know now, and if that coach never told me to take a day off, I'd question them being my coach. Because that is one of the most critical things we don't teach anybody in the world of business, is that take that day off. Learn how to take a week out of your schedule and do absolutely nothing. Don't take a client call, don't take a coaching call, and put that in every quarter. Figure out how to do that. Because if you're not taking that downtime, then your business is running you, you're not running your business.

Pedro 17:39

It's like you're gonna have to find a way, right? If you block the time, you're like, you better be efficient. It's like pretending you have instead of eight hours a day of work, you have six. You had to find a way to make it work, right?

Katrina Van Oudheusden 17:51

Yeah. You you you start to look and prioritize, right? So, like I was with a client today. And so part of that conversation was, okay, what are you focused on right now? And she's like, Well, I I want to get into more marketing. I want to find out my avenues in which I want to do this. I said, Great, let's pull up chat. And I said, Okay, so you want to be a guest on podcast. Well, let's find you the top 50 guests on podcast. Let's find out what you're doing here and then using AI to help you. But the funny thing about this is I couldn't have this conversation with her last week because that was her off week. Her brain wasn't functioning at its highest. She was gonna push through trying to make something work because that's what she's been told she has to do. And so I waited on that conversation around marketing until I knew, and we had been talking about it, that okay, you're now in a high cognitive, high creative state. This is where we can start talking about what is your plan and development for your marketing. Up until that point, in that moment, that conversation couldn't have happened any other time. And that's, I think, one of the things around the red flags is that we think we have to be, and I love you guys for this, but you guys run on a 24-hour clock. Women run on a 28-day day cycle. So 28 days versus 24 hours. Give yourself the room to breathe through, and it'll change not only how you coach, you'll get actually more, more clients, you'll close more people, you'll have a better rapport with the audience that you work with. You're gonna have repeat customers because you're at your peak performance instead of trying to push through and end up hurting yourself and your client at the end of the day.

Pedro 19:27

You know what? You're getting me to a rabbit hole because sometimes I'm like, and you you might this might sound familiar to you since you went through it, right? It's like the feeling of guilt of not being productive. It's like even if sometimes you block that time off and I'm with my kids or something like that, I'm like, my head is spinning, my gears are spinning, and I'm thinking about work. So, how to manage that? Because personally, I feel it, right? I'm a business owner too, I'm a podcast host. But the question to you is you've been there, you've done that, you went through the process. How do you keep that at bay so it doesn't come back, you know?

Katrina Van Oudheusden 20:07

It's hard. I'm not gonna say this is easy. It is super hard, Pedro. It isn't easy for any entrepreneur to schedule downtime because there is that sense of guilt. There's a sense that I could be more productive, there's something I need to push through. Here's what I'll challenge you with, even for you right now. When you spend time with your kids, Pedro, be present with them. That time that you have with them is a fleeting moment and you'll never get it back again. And when you start getting present to all the little moments of why you're building your business and who you're building it for, if you can't take time for that person and spend 30 minutes or an hour or even a day with them and make them your full priority, that's a red flag because business will always be there. And if you're in for the long game to change lives to make an impact, then it's not the short game you're playing, it's the long game. And there's plenty of space to breathe if you played the long game. And I think that's the one thing that we often I did. I would be on family vacations and I'd be sitting there trying to finish my blog post for that day, trying to get that email out before I could spend time with them. I was losing so much of my life to a business that eventually I ended up closing that wasn't serving me. And I began to resent the way I was building my business because the whole point, you and I are both entrepreneurs, getting out in the world, we want flexibility and financial stability. Well, flexibility is about learning how to take that time and get really present in a day and say, you know what? Business isn't gonna make or break or die if I don't, if I don't show up today. But my kids are gonna be impacted, my parents are gonna be impacted, my friends are gonna be impacted. They're gonna wonder where I am. And if I wait until I make it to make time with them, I'm gonna spend my whole life trying to figure out when to make it. Because making it, I don't care if you made $200 this week as a coach, you've made it. And that is worthy of celebration and taking time to celebrate that. But you're Chasing the next goal, I've been there. I've been there chasing what I think is next, what I have to do better, what I need to prove myself for. Those things at the end of the day are what you'll hear millionaires and billionaires say is the most unfulfilling part of their lives. You'll hear that from athletes that say, I've made millions of dollars, but I have no life. I hear it from women that say, I've built these incredible businesses, but I don't know who I am. That is where we're missing in the journey. We're such in a rush to get somewhere that we're not present to actually what we're building. And I think when you sit back, Pedro, and you say, I'm spending time with my kids today, like I'm gonna reward myself and treat it as reward. And I'm gonna be fully present in their lives and show up as my best self for them so that they get to see that I'm not only a businessman, but I'm also a father and vice versa for women. If we keep saying that we're gonna push that off and wait until we are make enough money and then we'll take them on that trip, it's delay gratification and you'll keep delaying gratification.

Pedro 22:56

So basically, you're siding with my wife, and I should drop the cell phone. That's what you're telling me. You gotta be present, Pedro. Stop with uh the noise, right? I got that right.

Katrina Van Oudheusden 23:07

Yeah. I mean, I've I've learned to actually turn off my notifications. Um, I do get in some trouble with this because a lot of the times my phone, while it's near me, it lays face down and on silent. Because if I'm choosing to make the most of my time with somebody today, then they deserve my full attention. Notification isn't gonna make or break. If somebody's gotta wait 20 minutes or even a day to respond, I will tell you this responding back a day later hasn't hurt my business.

Pedro 23:35

Right. And sometimes there's that scarcity mindset of, oh, I'm gonna lose a client if I don't respond to them in five minutes, right? You got that?

Katrina Van Oudheusden 23:44

Yeah, but then you have grace. Like and you're on a coaching call with someone. So say someone's late to a call or they have to reschedule. Do you beat them up because they have to reschedule? Because they had a life? No, you give grace. Something happened. There's a tragedy in my family. We give grace. Well, we don't give that self our that ourselves that same grace. And that's where I push back and say, put the like there's nothing on your phone that in the real world right now around you wouldn't change your life in a more profound way.

Pedro 24:08

Okay, love it. Now I want to shift gears for a second. I want to talk a I want to talk a little bit about future. So, what's the direction you're aiming this business towards? You know, are you thinking more about growth, leverage, building a team, or refining what already works? You know, what what feels most exciting right now, Katrina?

Katrina Van Oudheusden 24:27

Honestly, I want to bring the creator method to more women as part of their coaching program and eventually have men adopt it when they work with women. So you may not have the same reference, but as I work with women, so the creator method is going through certification. So we're certifying this for more coaches out there and consultants to bring this into this entrepreneurial space. So I'm excited, really excited about that, because I've never done it before. So petrified, excited, and of course, I have mentorship to help me with this because there's nothing worse than trying to figure this crap out all on your own. Hire somebody. All right. I I will tell you that. Like it's best, your best bet is to have multiple coaches and multiple arenas supporting you and your growth. So the certification is a big one on our plate right now. And then continuing to serve. Yes, the team is going to continue to grow. All of that's gonna happen. And for the first time, I'm excited about the growth of that and not scared that it's gonna overwhelm or take over my life.

Pedro 25:24

Okay. You know, and even when things are going well, there's always something under construction. So, what's the main thing you're actively working on or trying to improve in the business right now?

Katrina Van Oudheusden 25:34

So the main thing I'm working on is cleaning up my email sequencing for the love of all that totally. You talk about automating email sequencing for outdated Pedro's laughing, but I'm sure you guys have out there like outdated lead magnets that have an email sequence that you can't even like doesn't even match your business anymore. So as a team, we're tackling and using a little bit of AI to clean up all the dead pages that are on our websites, things that we're no longer talking or serving. So that project is always under the hood. It is probably like the least like exciting part of the business. But Pedro, that you laughed a little when I talked about email sequencing. And so I'm just curious why you're laughing.

Pedro 26:18

Well, several reasons, right? Well, first of all, well, they keep changing the rules, right? And this is the part that I really think it's tricky. It's like sometimes you're being flagged as spam or whatever because they changed the rules and the link or whatever, and you're like, sometimes you're you're like, I got the the right, the the good messaging, and then sometimes it's like, no, that's not gonna work out because there's a keyword here that's not gonna land, and that really stresses people, at least me, right? Yes, am I off here? No, so that's one of the reasons I left. The second reason is because whenever someone tells me about AI, and I'm I'm sure this is not your situation, but it's like out there, there's a lot of AI slot, right? And they're like, and I was joking with my brother the other day. His he's actually a PhD in data science, and he's got a uh startup business in AI here in Brazil, and we were joking about like a I imagine like an analogy, right? A uh car dealership, and you're getting in, and there's like let's say it's Toyota, right? And the car salesman says it starts with, hey, this is not a Chevy, this is not a Volkswagen, this is just a Toyota. Who's who talks like that? So that always brings me back to the copy, right? I think there's so much AI slop copy out there, and I whenever you bring out that, I'm I immediately triggered. So sorry about my attack.

Katrina Van Oudheusden 27:41

Whoa, you're allowed to because I think our audience needs to hear this coaches, like email. Come on, do not expect AI to write it for you. I've literally I take a I said I need a framework, and then I go in and I make it all my own. It because AI doesn't know my past experiences, it doesn't know my coaching clients, it doesn't know who I've worked with in the past. So, you know, it's I use it as like a a like a frame, like say like this kind of the story, but it's all written by me. Like I the junk in email, but the cleanup is the mess, Pedro. Okay, like I've got lead magnets out there that I don't even use anymore. And I've got people like I'm going through my website, I'm like, crap, people are still like clicking on the stuff and opting in, and like it goes nowhere. So, like the nowhere email automation list that you started when you first get into coaching. So, you know, the layering as your business expands, you have these layers that you're like you're trying to clean up underneath a bit because you want to stay at the top where everything is like finally converting. So, yeah, that's I feel like that's a never-ending project. I I feel like every couple of years I'm going back in and updating an email sequence to bring people back in or um get in with the new messaging that we've shifted into.

Pedro 28:50

Yeah, you know, at the end of the day, what what I feel like it, and you can you can disagree with that. It's like sometimes I feel like coaches are wearing a lot of hats and marketing is one of them, and I am right there with them. Okay, I feel their pain. But the thing is, is like they're hearing in that in the social media that they need to be consistent, right? They need to put content out there. And sometimes the AI slop is just like a coping mechanism because they want to keep the consistency going, but they're like they don't have enough time to do it like in a way that's really good or impactful, and they're sort of trying to post and they're just trying to make you know, getting to next week posts or Mondays or Tuesdays or whatever. And I'm not sure if you agree with that, but I feel like sometimes it's just putting content out there, not really taking a look at it, you know.

Katrina Van Oudheusden 29:35

Well, and I think that's where things shifted, right? I've been in the digital marketing space since 2006. So I saw us like growing with Facebook, and we were I don't know if I can swear on here or not.

Pedro 29:45

You're allowed to it.

Katrina Van Oudheusden 29:47

We put out marketing back in the beginning because we were trying to get everybody on these social media platforms. So we as marketers did a great job of saying, hey, come out here and post every single day. Well, we had to post every single day. How else were we gonna keep you on Facebook to sell to you, right? So you had this collective group of marketers constantly selling, having to show up every single day. We did that with every new platform trying to generate people to come to this platform so we could sell you. Like marketers really do ruin everything. I love us and I'm also part of the problem, right? Like I love myself and I hate myself at the same time for all the crap I put out there. And I acknowledge that. So one of the things I think is if you're looking at marketing nowadays, Pedro, I think it's not so much consistency in the timing. I think it's consistency in the quality.

Pedro 30:33

For sure.

Katrina Van Oudheusden 30:34

Like sit there literally and say, okay, I'm gonna post twice a week. Give yourself some time to breathe because everything is seems to be surfacing a little bit later, right? Like, I know if you guys are playing on LinkedIn, it surfaces like a week to like three weeks later, there's a post that comes up on my feed from somebody. And I was like, Well, this is weeks old now. I don't think everything is quite the instant response it used to be because you're here. They've trained us. 2020 put everybody on the freaking internet that they could possibly put on here. If you weren't on here before, you were gonna get forced on anyhow. Like, here you go, right? So I think in terms of what is consistency, I think you have to look at the platform and you gotta choose just one. I honestly don't think you need to be on all freaking platforms nowadays, like it's doesn't serve your mental state, it doesn't serve your business because how can you freaking respond to all these different platforms and show up and do as the best form of yourself without putting, as you said, slop out there. Like, come on, peeps.

Pedro 31:31

Yeah, you know, I think it's like you you did a a step further, right? You mentioned consistency, but you're like, when I was framing it was about volume because people have this misconception of consistency as volume and not quality, yeah, right? And they're like, Oh, I need to put a I need to post Tuesday. I gotta, I gotta, you know, hey chat GPT, yeah, what should I do? You know, and then it comes and it's just not the hard truth and and it's super edgy. So yeah, I'm I'm right there with you. You know, I think you nailed it. It's about the quality content. And if you if you're if you're not looking to post every week, dude, just do your thing, you know, and go for one channel. You don't have to be everywhere because there are different metrics and different people that hang out there. Like, for example, you mentioned Pinterest, right? That's mainly, and I could be wrong for artists and people that are like more creators, so you don't have to be everywhere because people don't have that your ICP potentially doesn't hang out everywhere, right?

Katrina Van Oudheusden 32:29

And here's the thing: you've kind of if you build a network on one platform, they know people on other platforms because your customers are pretty much everywhere because they're not learning to be in one place. They'll recommend you, they'll tell other people they've how they found you. I mean, it's really doesn't have to be anything crazy. I mean, do you remember Clubhouse?

Pedro 32:48

Clubhouse.

Katrina Van Oudheusden 32:48

Clubhouse, which was like the radio room thing. It was another app, and everybody was over on Clubhouse, and they would do these like drop-in speaker things. And I mean, people built multi-million dollar coaching programs off of Clubhouse, and it's still to this day focused primarily on Clubhouse, which is off my radar completely, but people are still using it to generate leads and build coaching programs. There's no wrong place to be, you just gotta pick one of them.

Pedro 33:15

Interesting. Especially coming from a marketer, right? I love it. Now, before we close this out, Katrina, if someone resonated with what you shared and wants to follow your work, where should they go?

Katrina Van Oudheusden 33:27

So the easiest place to follow me is gonna be at truth bombmarketing.com. That is the website of where we host everything. And then Katrina Vanat, who's in, I'm thinking it's but in the show notes my name. That for LinkedIn are the two places that are gonna be the easiest for you to find me. Um, it's not that I'm hiding from social media anymore, it's I'm just being very particular about social media.

Pedro 33:50

Okay. You know, there were a few moments from this chat that really stood out to me. I would highlight them, like, for example, the origin story. When you were like a Disney and you were a chef, right? And you're like, you know what? This is kind of cool. And natural curiosity gave you that first spark, and you went for it, you know. So, and then later down the road, you're thinking about the legendary experience of a customer at Disney, right? Which is, you know, a lot of books were written about it. We don't have to talk about that, but it's something that you're trying to replicate with your own practice. So I think that is pretty cool, even though it's not, you know, you mentioned the the challenges, it's digital and all that. So I understand the gaps there, but just trying to adapt that, I feel it's pretty cool. And it chills a little bit. You have this this high energy. I can I can sense it. This is like Disney, everyone's so excited to be at, right? I love it. Now, another reminder, powerful one, is like the when you when I were talking about the burnout, you were like, Yeah, the body saying you can't keep at this level of productivity. I think that's a great one, you know. I would add one to like this is mine. The the boundary I set is when I see a lack of performance because I I'm like, oh my god, this is not doing well. I I rather stop like doing instead of you know shitting out all over the place. So that's just mine, and I'm right there with you and cursing. Okay, so we're together on this, so no worries. And the last but not least, it's like, you know, when you mentioned take intentional time off, like really do it and be present. So yeah, I'm gonna, you know, hold my cell phone back a little bit more, put it on the cabinet, and just play with the kids. So thank you for that. You know, I think the wife was right all along. Uh, Katrina, this is my long-winded way of saying that I really appreciate you taking the time and being open with this, you know. Great having you on today.

Katrina Van Oudheusden 35:42

Absolutely. Well, thank you for having me here, and thank you for all of our listeners in the audience. And I definitely say, you know, plug in, stay tuned, and continue to follow Pedro on this amazing podcast because this is where we as coaches get to learn from each other. And I think that is critical as we move forward in any area of our journey and especially being an entrepreneur. Don't do it alone, do it together.

Davis Nguyen 36:01

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe on YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This podcast was brought to you by Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, or even $100,000 weeks, all without burning out and making sure that you're making the impact and having the life that you want. To learn more about our community and how we can help you, visit join purplecircle.com, and then you'll get to the video.