The Career Shift That Changes Everything with Lela Tuhtan

In this episode of Career Coaching Secrets our guest is Lela Tuhtan, a leadership coach and expert in conscious transformation, who shares powerful insights on how self-awareness, inner alignment, and authenticity are essential to building a fulfilling and sustainable career; drawing from her deep experience in coaching leaders and professionals across industries, Lela explores how understanding your inner narrative, values, and purpose can unlock clarity, elevate leadership presence, and help navigate complex career decisions with confidence, while also emphasizing the importance of emotional intelligence and conscious growth in today’s fast-changing world—this episode is a must-listen for anyone ready to connect who they are with what they do and lead with intention and impact.

You can find her on:
https://lelagrace.substack.com/
https://www.linkedin.com/in/lela-tuhtan-ma-5599573/
https://www.instagram.com/lela_grace/
https://lelagrace.co/

Transcript

SPEAKER_02 0:00

I always tell people when they're starting out as coaches, it takes two years. And that was the case for me and every person I know who is a successful coach. It's been two years. And what I mean by that is, you know, I had I had a good amount of clients. I think I had maybe even, you know, up to 20 clients in my second year. But I still didn't really feel in my body that this was my career.

Davis Nguyen 0:28

Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Wynne, and I'm the founder of Purple Circle, where we help career coaches scale their business to$100,000 years,$100,000 months, and even$100,000 weeks. Before Purple Circle, I've grown several seven and eight figure career coaching businesses myself and have been a consultant at two career coaching businesses that are doing over$100 million each. Whether you're an established coach or building your practice for the first time, you'll discover the secrets to elevating your coaching business.

Pedro Stein 1:00

Welcome to Career Coaching Secrets Podcast. I'm Pedro, and today's guest is Leela Grace, a leadership coach who helps founders, executives, and creatives clarify their voice, rewrite their internal narratives, and lead with greater impact online, on stage, and in their work. She helps high-capacity thinkers navigating transitions, launching new ideas, or evolving their public voice. Blending coaching, story strategy, and systems thinking, she helps clients shift the internal stories that shape behavior while sharpening how they express their thought leadership. The result is leaders who communicate with more courage, clarity, and originality as they step into the next chapter of their leadership. Welcome to the show, Leela.

SPEAKER_02 1:54

Thank you, Pedro.

Pedro Stein 1:56

Yeah, you know, um, I'm excited that you're here. And before we jump into what you do now, right, I'm curious what how this all actually actually started, you know, the origin story. So, what was going on in your life when coaching became more than just an idea, you know?

SPEAKER_02 2:15

Yes, I was an educator for almost a decade before I became a coach. So I taught English and creative writing. I got my master's degree in English and education. And so I was really on the trajectory to just continue being a teacher. And I taught uh middle school, high school, I taught some university classes. I thought, you know, this is my path. And then, yeah, about eight years ago, I began coaching other educators. And in that experience, and coaching other educators, meaning working with teachers who felt like something was not in alignment in their in their work, right? Like they were like burnt out, exhausted, you know, not feeling as gratified, etc. So I uh began coaching them and I fell in love with it. And I went to a training, it's co-active, which is one of the like most, you know, it's kind of the granddaddy of all coaching trainings. It's been around for a long time. And when I did that coactive training, I was like, oh my god, these are my people. I had no idea that they existed until I went to that ex, you know, had that experience. And that was the turning point for me. That's when I started to build a one-on-one practice. I left teaching within a year of that experience, and I started to build my practice, and it naturally what unfolded was story and writing and communication becoming the focal point of my work because I had all of this, you know, 10 years of experience uh focusing on that in education.

Pedro Stein 4:00

Hmm, okay. Certain points that I feel like I need to make. First of all, I'm married to a teacher. Okay. Um, not high school before, way like the little kids and all that. So here in Brazil, right? And the second point is like my my oldest is like seven and is learning English, and I'm in Brazil, right? So that there's a lot of commonality, like I would say, like that. Now, one thing caught my attention is like teaching is such an identity-driven profession, right? Such as coaching. So you're taking such a a different, I mean, I understand you're helping people and all of that, but it's very passionate, right? So, how that transition worked out for you, you know, coming on as a teacher to a coach, how how did you felt it, you know, in your skin?

SPEAKER_02 4:46

Yeah, I I think you're nailing it, Pedro, that for me, it I I have to do work that feels like a vocation, that feels like I have real purpose. And I I'm not somebody, you know, I tried in my 20s to have the high-paying corporate job and I hated it. So I don't do well in nine to five situations where I'm being told what to do. Um, and education felt like beautiful, pure experience working with kids and being a leader for kids, right? But I also felt in some ways limited. I felt like you're still in a bureaucratic environment, right? Because you're working in the education system. And uh when I started coaching, I realized, you know, all the things that every coach like this is the awakening that coaches have, right? Is oh I can make my own hours. Oh, I can, you know, see clients at any time, I can see as many clients as I want. Like all of that freedom was so exciting to me. And the beauty of it was that my like the purity of the work was still there, right? Because I still I'm I'm essentially still a teacher, like I still call myself a teacher. You know, I use the word coach because everybody understands what that means, right? When you're looking for help as an adult, you're getting a therapist, a coach, you you understand what kind of um support you can get if you're gonna work with a coach, mostly, right? That's becoming like more and more common. But really deep down, Pedro, I'm a teacher. Like the the skill I have is I'm extremely empathic, I'm very in tune with people, I can read people deeply, and I can educate them into transformation.

Pedro Stein 6:34

Oh my god, Leela. I'm having this exact conversation with my wife at home. And it's so wild because we're so far apart, right? But it's like when you mention you you cannot stand a nine to five, she tells me the same thing, right? Really? And yeah, and she shifted from full-time to part-time and started her own practice, right? Not coaching, it's just private teaching. And I told her down the line, I future tell her because it's like she kind of three X or four X, yeah, the part-time gig that she left that was a teaching. And I told her, You're eventually down the road, you're gonna you want to leave like completely, right? At this exact moment is like she cannot stand the rules, she cannot stand the the clock in, clock out, but she loves teaching, right? So I can't forget it when you're coming out of that. Um, but what I really want to understand, right, is like at what point did it stop feeling like the coaching side, right? Like a side thing or a calling, and it started feeling like an actual business you are responsible for. You know, I'm not sure if that first invoice, the first paying client, but there's usually a shift that happens, how that played out for you.

SPEAKER_02 7:45

Yeah, great question, Pedro. I always tell people when they're starting out as coaches, it takes two years. And that was the case for me and every person I know who is a successful coach. It's been two years. And what I mean by that is, you know, I had I had a good amount of clients. I think I had maybe even, you know, up to 20 clients in my second year, but I still didn't really feel in my body that this was my career, right? It it was like I I didn't, I intellectually understood, oh, okay, I'm leaving teaching. It took me, I I went, I did exactly what your wife did. I went part-time and then I started taking clients. That was year one. Year two, I went full-time into coaching. But even year two and full-time, I was still, you know, taking some like I would I would take part-time teaching here and there. I would still kind of like have one foot in, one foot out, kind of thing. And I just didn't fully metabolize or like synthesize, you know, because because you when you understand something intellectually in your mind, it doesn't actually become real until it's felt, until you physically feel it. You have to actually embody it and practice it. So once I started doing that in year two, which looked like me saying no to teaching opportunities, right? It looked like me raising my rates, it looked like me um telling myself in the mirror, Leela, you're a coach. Like once I started doing that, it started to metabolize and I realized that, oh, this is my career, this is what I'm doing now. And that was eight years ago.

Pedro Stein 9:28

Yes, I get it. Now, once you were out there helping people, right, who did you naturally end up attracting? When did you realize, okay, yeah, this is my tribe, you know? Because at the at the early days in coaching, sometimes I'm not sure if you you're you're still there or not there, you're niche down or not. That the the what I'm asking is like at the early days, like which sometimes we see a lot of coaches out there trying to help everyone. Did you eventually end it up niching down or not? And how that played out?

SPEAKER_02 9:58

Yeah, that's a great question. I I did niche down and I didn't. And so uh, you know, at first, at first I was seeing everyone, and I was not precise enough in my understanding of what I was looking for within that person in terms of their potential, in terms of the type of transformation they were seeking, right? Then I went through all the things so many coaches go through. So maybe that was like year one, year two, what I'm describing, right? Just seeing anyone who wanted support. And then around like the end of year two, I was like, okay, now it's time to find my niche. Now it's time to really get clear about that, develop my brand. And I made the mistake that so many coaches make, which is spending a lot of time on that. Oh, I'm, you know, my whole thing is story, and it means I can only see people who think that way or who work in fields where story is important, creative, you know, marketing, um, creative industries, education, etc. Then I realized in year three that I was spending a lot of time and money trying to be like niche, niche, niche, and it was actually distracting me. What happened from that point on is I realized that actually anyone can come in the door to work with me. Like I have clients in all types of different industries. I have clients, you know, the youngest client I have is in her early 20s. The oldest client I have is 61 right now. So it doesn't matter age. I have clients who work on Broadway, I have clients who are in real estate insurance, I have a client who's a doctor. That doesn't matter. But the thing that I realized is all of these clients are moving from adaptability to authorship. And that has probably been true since the beginning, but I wasn't clear about that. So I wasn't always focusing on that, right? And adaptability to authorship, what that even means is I work with people who are very good at being high achievers and creating success externally, right? They have really robust careers, they know how to make money, they have like really healthy family lives, they might have one or two of those things, not always all of them, right? But they're used to adapting to other people's expectations to be high achieving. And the work that I do with them is to help them develop their own point of view and to set up boundaries, right? And get very clear about what they want so that they're moving out of adaptability into being the author of their own lives. And that niche is so clear to me now, and it was there from the beginning, but I wasn't clear in my language in the beginning, you know?

Pedro Stein 13:02

Yes, towards the positioning, right? And how to get that very clear out there because it's so easy to be treated as a common uh a commodity, or even get stand out in all the noise in social media. So the messaging is very important, it's crucial. So I get that now. Since we had shifted to marketing, I want to understand like how those high achievers, right, from different industries, they usually find their way to you in the first place.

SPEAKER_02 13:35

Yes, they find their way toward me in the first place a few ways. I have a word of mouth business, I deeply believe in word of mouth, so I don't spend a lot of time on social media. I'm not spending all of my time every day, you know, creating posts for Instagram or LinkedIn. I write for LinkedIn and I write for Substack. Those are the two places I spend time. But I honestly, you know, it could be once a week max. Oftentimes I'll wait even a few weeks. I'll write something once a month that's a longer post. That is, I look at social media not like it's how I'm going to quote unquote get a client. I look at social media like it's my calling card. So you, Pedro, before this uh interview looked me up. You can see, oh, this is the way Leela thinks. This is her point of view, you know. But the way that I'm creating relationships with clients is in real life, it's it's getting on the phone, it's having the coffee, and developing deep, intimate relationships with people who are in leadership positions, sharing my point of view, proving with evidence that this is highly effective, this work that I do with people. And then those clients, you know, I have a very high rate with clients referring me to people in their circles, which exponentially has grown my business. And I have also probably about a 90% success rate in converting a client within one session.

Pedro Stein 15:15

Okay. Now let's pretend I'm I'm one of those referrals, right? Someone, a friend, a co-worker or whatever told me, Hey, you gotta you gotta met Leela, you know, here's her phone number. We eventually connect. I could potentially resonate with your LinkedIn or post or whatever. And uh, we got into a call. I'm eventually converted, I became a client. Okay, so walk me through the experience of your coaching practice from my point of view, right? As a client, how did that look like?

SPEAKER_02 15:51

Well, you, Pedro, as many of my clients present, might show up and say, on the outside, everything looks great, like I'm doing well, right? But then we're gonna excavate for what's going on on the inside. So you're coming to me with pain points, you're coming to me with problems. And oftentimes those problems are things like I I mentioned this earlier, I'm burnt out, I'm overfunctioning, I'm working too much, I'm hiding, I feel like I'm I'm sharing parts of myself publicly, but not everything, you know. At work, I'm I have one persona, at home. I have a different persona as an example. And the first thing I do with people is I dig deeper. I I go way deeper with somebody. Why why is that happening? Where does that come from? Where did you learn that? Right? What stories did you inherit from when you were very little, usually from your parents, but also culturally, you know, it can be in your whole family system, right? It can be from an experience you had when you were little. There's something that happens that when we're young, we start to learn a story about reality, and then it embeds itself in us, and we then operate from that place for the rest of our lives unless somebody calls us out, right? So that's that's my job. That's that's step one. Once we get clear about the deep root causes for why the behavior is like how it is for you, why you're hiding, why you're overfunctioning, you know, why um your story might be that like, oh, success means that I have to give all of myself away, right? Or uh stability means that I have to have the job that's super misaligned for me to make really good money. Those are some examples. When I get really clear with somebody about okay, where does that come from? Usually they have a huge breakthrough. They're like, holy shit, I didn't realize that this whole time I've been living a lie. You know what I mean? And then and then we start to redirect the energy. Then we go, all right, what would it look like if you shifted this? Then I start to work with people around their risk tolerance because everybody has different risk tolerances according to their stories, right? So, you know, the person who's working, like I'm thinking of a client, I'll give you an example, who very successful multimillionaire, doesn't love his job, loves his family, but doesn't love his job and has a tendency to really overfunction, like exponentially, like work so hard, you know, 60, 70 hour weeks, always tired, but super positive all the time because he's like, Well, I gotta show up like this for my family, for my colleagues, for my team, right? And the more we excavated, the more we realized, oh, since a very since he was a little boy, very young age, he learned how he learned that overfunctioning and just staying positive all the time and staying ahead of everything all the time would keep him safe, would provide security, would provide abundance, right? So the whole trajectory we're on right now is helping him unlearn that, unlearn that behavior through reps, through practices, through, and then proving through those practices, oh, when I slow down, I actually make even more money. Or when I say no and I have space on a Friday, actually I get an amazing idea that I wouldn't have received if I didn't slow down to make space. And that idea is now gonna be the next book I write, right?

Pedro Stein 19:47

Exactly. You're getting me to a rabbit hole here. I'm gonna try to avoid that because you're almost getting back. I'm almost going back to my childhood, but okay, I'm gonna hit the brakes here and keep moving forward. Okay, because that is so true. And sometimes it's more down the line of the road that we realize and we are aware of what happened, or you know, the coping mechanisms we create for ourselves just to function, so yeah, and then we tell ourselves some lies that in reality are not really what happened, and it's just uh a defensive mechanism, also to keep you know, being able to show up. I would put it like that. Now, your work seems to be involved. You mentioned that you help also people that uh go through burn down burnout, right? So, this is a topic that I feel is very interesting, especially in the coaching space, because I see a lot of coaches out there and they are the marketer, they are the business development, the ups, the sales, they are wearing all the hats. So, how do you think about managing your time and energy so the business doesn't start owning you, for example?

SPEAKER_02 20:57

Mm-hmm. Great question. So a few things. Definitely one is outsource and invest in yourself before you're ready. I think a lot of the time, as coaches and entrepreneurs, when we have our own businesses, especially if you're just used to being a solopreneur, you might think, I can do everything, it's okay. And you know, I'm just gonna context switch all the time. I'm gonna be this role, and you know, like you were saying, I'll just do the marketing. Now I'm gonna move over to coaching, right? That in and of itself, coaching is a you have to be so deeply devoted to coaching to be good at it. And for me, I care so deeply about excellence. As a coach, I want every single client to have an excellent experience that is blowing their minds, right? That they're walking away from it going, Leela. You I cannot believe the transformation I'm experiencing. So anything that's going to uh create leak. Key energy for me, anything that's going to distract me from that devotional practice needs to be outsourced. And so I have invested money and time and energy in finding the right people, right? And I'm sure you know this, Pedro, right? Like it's so key to have people who support you. And that there's a lot of different people who support me in different ways. I have my own coaches, I have two. I, you know, do personal work on myself all the time to process everything that I'm taking in. And then on top of that, I've had a VA, I've had, I've hired uh fractional marketing support. I, you know, the list goes on. So that's one. For the people, for the coaches who are just starting out and they're thinking, God, I can't afford that yet, right? I'd say two things. One is invest before you're ready, like I said earlier. So make sure that this it's you have to differentiate between is this a story you're saying about what you can afford, or is this true? Because a lot of the time we have this very low risk tolerance around investing in ourselves, even if we can afford a few hours a week to give to somebody, right? So that's one. The second one is if you truly cannot afford it yet, if you're like, I'm starting out, I am pinching pennies, right? Then I would say, and I've seen in some of Davis's emails that this is something that you know you guys are all talking about, don't waste time in places like marketing, like brand development, in in order to hide from your own excellence. That is a waste of time. Because if you go to you know the in-person networking event and you've honed your skills and you can go up to three people and have a transformative conversation, if you can write one post online that blows one person away, that is exponentially more effective than spending a ton of money on marketing that gets you know diluted, right? That's just spread out.

Pedro Stein 24:18

You know, I gotta throw you a curveball here because I I you remind me a lot of my wife, right? And I see her and uh the way you're passionate about your work. And the curveball is this it sounds like you're very passionate, uh, passionate about your coaching practice and how to set up boundaries with such when you see so much passion, when you see the outcome, when you you realize the results about your uh for your clients, right? So, what I'm asking is like, how do you know when to stop or how do you set up those boundaries when you get so much out of it? You know, you know what I mean? I see her struggling a lot with that.

SPEAKER_02 25:02

Yeah, it's totally. Oh, I so relate and understand that. So in the last eight years, I would say um up until probably a year and a half ago, I would deeply relate with that. So it's pretty fresh for me, meaning like I was starting to burn out. I was, I was uh, my version of overfunctioning isn't all the things I just described where I'm like, oh, I'm marketing and I'm doing this and I'm hiding behind, you know, all these things that are distracting. My version is, oh, I'll just take more clients because they they need help. I'm so invested in this, I'll just do even more, you know. Oh, this client needs an extra session. Uh I'll go, you know, after hours for this person, right? Like the what I'm hearing for your wife, Pedro, and what I can still relate to is like the dedication to being of service, right? And it's so life-giving. But also, if you are a little unclear with your boundaries there, if you start to waver, you can very uh easily unconsciously burn out and you don't realize it until you're, you know, weeks and weeks or months and months into that, or even years into that, and you're exhausted. You're exhausted, and you'll still show up and do a great job, is the thing, right? So the exhaustion shows up elsewhere in your life, not with your clients most of the time. It shows up with your partner, with your kids. I have a three-year-old, so I understand it's like I have to be, you know, present, right? Present. My quality of presence with her is so important to me. So it started to get I it started to show up in other places for me. My husband was like, God, Leela, you're just tired at the end of the day every day, right? So the thing that shifted for me there was, and a coach uh taught me this slow down to speed up, slowed. She just like reiterated that slow down to speed up, right? And I realized that I had to slow everything down. That even though my clients were getting a great experience, they would get a better experience if I saw them less frequently, if I wasn't overstepping, over functioning to be 110%, right? Because my 110% for the client actually at the end of the day isn't 110%, because I'm if I'm tired elsewhere and I'm not taking care of myself, then it is showing up eventually with the client in very small, really like almost you know, indistinguishable ways. Right?

Pedro Stein 27:42

Yeah, exactly. Yeah, well, it it resonates so much just the way you talk, right? Uh it's so interesting. Now I'm looking forward a bit, right? Let's talk about future. What's the direction you're aiming this business towards? You know, are you thinking more about growing the business, uh, having some leverage, building a team even bigger, or refining what already works, you know, what feels most exciting right now?

SPEAKER_02 28:08

Yes, uh, I think it's refining what already works. Um, I there's there's two things. One is um I have my one-on-one practice, and then I also collaborate with three other women in facilitating uh for teams. That's B2B work, right? So we go into corporate experiences, we go into corporate teams, and we facilitate off sites and workshops.

Pedro Stein 28:38

Oh.

SPEAKER_02 28:39

And thank you.

Pedro Stein 28:40

I was about to ask you about that because you're a teacher, you're used to to lead with teams, right? I was like, is she does she have a one-to-many component? Thank you for answering me that.

SPEAKER_02 28:49

Yes, yes, I do. So I that's called Noria, that's the company. And we do that, and then we also we have a women's networking collective that we've built as well. So that fills my cup with the one-to-many. And that is sort of where I get to play and be collaborative with going bigger, you know, in in in sort of the traditional sense, right? Like, oh, how big do we want to have this brand? What kind of companies do we want to work with, etc.? My one-on-one practice, I do want it to continue growing and get bigger as well, but not in the way that maybe maybe some people think, not in the way that a lot of coaches might envision how their business would businesses might grow. I always want my business to be word of mouth. I'm always I'm only interested in working with extremely high-caliber humans. So for me, the one-on-one practice, my Leela Grace coaching practice, is at the steps that I see are who are the leaders in the world who are making the most impactful change on the planet. Those are the people I want to be working with. So my North Star is that I am in relationship with people who are at the top of their game, making making deep, deep impact, right? And so that's like for me, that's sort of where that's where I want to take all of this.

Pedro Stein 30:21

Okay. Interesting. And and even when things are going well, right? There's always something under construction. So what's the main thing you're actively working on or trying to improve in the business right now? I'm not even sure if it's the one-of-many or the one-on-one practice. Like, what what would you say is like the main drive right now that you're working on?

SPEAKER_02 30:40

Yes, I can answer that very clearly. It's visibility. It's visibility. So again, I don't love to be on social media. I think it's uh oftentimes exhausting. I don't like how you know you're getting ads thrown at you on most of the platforms. It's just not my jam, right?

Pedro Stein 30:59

You don't you don't like the ads? Oh, I can't believe that.

SPEAKER_02 31:03

Yeah, I don't like it getting pummeled with ads. I don't like all the AI slop copy that people are now writing. I don't, it's just like so not interesting to me, right? And as an educator, you know, I have this background in English and writing, I can see right through everybody's posts. I read those and I'm like, that's fucking that is awful, right? So that's just not interesting to me. So because of that, I don't want to like visibility for me, a lot of people would say, Oh, just post more on LinkedIn, just make some videos for Instagram. You know, that's how you increase your visibility, right? In this era. But that's not interesting to me. So visibility for me, and especially coming from my background, I'm curious if your wife relates to this, Pedro. Like, as an educator, visibility is not something that you're used to, right? Like, educators are usually underpaid and under-recognized and under you know, appreciated. So I'm not coming from a background where you know I'm at on a podium and everybody's listening to me, and I'm used to being the star of the show. So the muscle for me right now to exercise, because my goal is to have really high caliber clients. And I already have amazing people, like the clients I have currently are are definitely in that in that category, but I always want to keep growing in that way. That's like that is that is what makes me so excited, right? So, like I have to practice going out public speaking. I have to go practice, you know, facilitating workshops in new environments that maybe feel a little scary for me, intimidating, right? I'm in San Francisco, so the tech world is a big one. The climate change world is a big one. Like these are areas that I'm really interested in. But they're also like I have a few clients in those worlds. I have to ask them, hey, who can you introduce me to? And then I have to go and perform and you know, actually convey my area of expertise to them. I have to convey something that's you know, wise, my wisdom, so that it lands for them. That piece, I can show up in one-on-one coaching all day long, and I know that I'm good at what I do, you know? But the visibility piece is my edge.

Pedro Stein 33:24

Oh my god, it's the resemblance is uncanny, you know, it's absurd uh to a point. Like you, the way you talk and the way my wife talks, it's like she's the opposite of visibility, like in the teaching side, at least in the school, she was like, I don't want to talk to moms and dads, I just want to deal with the kids, you know. They're my clients, I want to serve them, and those dads and moms and tide don't get it, and I need to explain myself, and blah blah blah. And I get it. And then she launched her her private teaching, and she was like, uh, I don't want to show up on picture, don't want to show up on video, I hate social media. It's the same, same stuff. It's so funny, but yeah, I get where you're coming from. Okay, a hundred percent. And interesting that you want it's it's very unique that you want to create like a very high profile based only on referrals and word of mouth. Like that is very interesting. Um, now before we close this out, right? If someone resonated with what you shared and wants to follow your work, I mean, where where should they go?

SPEAKER_02 34:25

Yes, the two places they can go are Substack and LinkedIn. I post about once a month on both a longer piece, a long form article. And then as I said earlier, you know, once a week, once every other week, I'll post something shorter that's more of a note. But the long form pieces are where they can really understand my point of view. I write about, you know, high capacity, high-functioning people and the different shadow sides that they're experiencing and how they can heal and grow so that they can be more effective in the world.

Pedro Stein 35:04

You know, Leela, there were a few moments from this chat that really stood out to me. I would say when we were talking about the origin story, and then you mentioned you were part-time and you transition and and the one foot in and out, you know, one foot in, one foot out. I mean, I think that's a great way to do things and to test yourself against uh uh see if there's really an opportunity there. And then you're one day you realize, okay, I'm not I'm I'm telling people that I'm a coach, you know, it's that transition that naturally happens. Um also how the the client onboarding works, like you start peeling off the onion, let's put it like that, to capture the true essence of what's happening, you know, uh in the in the background and what uh what what's the story they're really telling themselves and what's reality or what's there something that's not actually true, you know, or that's just a coping mechanism or whatever they want to call it. And last but not least, I would say the AI slob. I love that, you know. My brother is also uh here in Brazil, he owns a startup on AI, and we were talking about that. That is so funny. It's like you're you you start reading those those posts, and it it really is about quantity versus quality, right? People think they need to post every day to engage and get clients, but sometimes it's there's so much slump, it's like, oh, yeah, it's not just X, it's not just it's just blah blah blah. And then you have the the hard truth and all that. And human human beings don't talk like that, it's so weird, and you and you can I'm not sure why they feel like that work, but I think it's on the other hand, it's just like looking busy, right? I'm doing my part, I'm posting content, even if it sucks, you know. But I'm trying, I'm doing my part. I can you know sleep well, sleep better, and all that, because I at least I did my part and I posted content. Now, this is my long-winded way of saying that I really appreciated taking the time and being open with this. You know, it was great having you on, thank you, Pedro.

SPEAKER_02 37:14

I totally agree with everything you said. I think quality over quantity, always, always. And thank you for this quality experience together today.

Davis Nguyen 37:24

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe to YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This conversation was brought to you by Purple Circle, where we help career coaches scale their business to seven and eight figures without burning out. To learn more about Purple Circle, our community, and how we can help you grow your business, visit joinpurplecircle.com.