The Secret to Helping Clients Choose the Right Franchise – Harris Gubin Reveals All

In this episode, host Pedro sits down with Harris Gubin, founder of Corner Booth Franchise Coaching, to uncover the secrets behind successful career and franchise coaching. Harris shares his journey from coaching “finding him” to building a thriving coaching business, the importance of listening over pushing agendas, and how he helps aspiring business owners explore franchise opportunities with confidence. Discover actionable insights on client alignment, marketing strategies, time management, and the value of investing in yourself and your business.

Whether you’re a career coach, in corporate transition, or exploring business ownership, this episode highlights the steps to make well-informed decisions, find the right franchise fit, and scale a coaching practice successfully.

Connect with

LinkedIn: https://www.linkedin.com/in/franchise-coach-harris-gubin/
Website: https://cornerboothfc.com/

Transcript

Harris Gubin 0:00

I rebranded my business starting last year and have put a significant amount of capital into the rebrands, the logo design, the positioning, the marketing communications, the SEO. And it was a great process, an interesting process, and also surprising because it never happens as quickly as you want it to. And you never really know when you do one thing that's going to trigger something else to be done and then may take you down the rabbit hole, but you have to get to the bottom of the rabbit hole because that's just what you need to do.

Davis Nguyen 0:33

So welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Wynne, and I'm the founder of Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, and even $100,000 weeks. Before Purple Circle, I've grown several seven and eight-figure career coaching businesses myself and have been a consultant at two career coaching businesses that are doing over $100 million each. Whether you're an established coach or building your practice for the first time, you'll discover the secrets to elevating your coaching business.

Pedro 1:05

Welcome to Career Coaching Secrets Podcast. I'm Pedro and today's guest is Harris Gubin, founder of Corner Booth Franchise Coaching, where he helps aspiring business owners navigate the complex world of franchising. Harris guides clients through a methodical, step-by-step process to explore franchise opportunities, uncovering the concepts that best fit their goals, lifestyle, and financial parameters. With experience simplifying a market of almost 4,000 franchise options, Harris helps clients identify reputable, profitable, and sustainable opportunities while ensuring they have the clarity and confidence to make informed career and investment decisions without any upfront fees. Welcome to the show, Harris. Hey Pedro, thanks for having me. It's great to be here. Yeah, it's great to have you. The reason I do this is because every coach has that moment, right? When they're they look they're looking back uh at their life and say, yeah, I guess this is what I'm doing now, right? So when was that for you?

Harris Gubin 2:13

You know, it just kind of happened in terms of um becoming a coach. I had been in transition myself twice, had worked with some coaches, and gentlemen who I was very close to, who was a mentor of mine, introduced me to a franchise coach, and he knew my background and he thought that I would align well with this individual who needed help, guiding people through the franchise exploration process. So I think my coaching path, career, and how I got here might be a little bit different than some other coaches because I wasn't looking for coaching. Coaching found me, but I all along had been coaching people, and uh, you know, whether it was in business or personally, and all the pieces to the puzzle fell intoget fell together about uh 15 years ago.

Pedro 3:03

Okay. Now walk me through and I want to understand, right? You tell you told me coaching found you. Now you started that path, and there's always a shift, right? Uh when you feel like, okay, I'm helping people, but right now this I'm building a real business around this. When would that happen?

Harris Gubin 3:20

I would say about five years into coaching, I really hit my stride. I was getting really good feedback from clients. They were enjoying the process that we were going through. They liked the experience that they were learning. Um, they liked the educated approach that I took with them as they explored. And five years in, I realized, like, okay, this is viable. And in the beginning, by the way, I wasn't doing it full-time. I was working with clients on the side in the evenings, on the weekends. So at that five-year mark, I said, you know what, this is a viable business model. Individuals really need help through exploration because the franchise space is very overwhelming when you're trying to figure out, hey, do I want to go into a franchise? Do I want a business, or do I want to go back to corporate?

Pedro 4:13

So can you clarify one thing for me? Because I talk with different types of coaches, some in the financial business, investment, and help then helping advisors, for example. So there's always we you always go backtrack, like to understand my point of view. Like, I'm like, imagine I'm your ICP, right? So what distance yourself or differentiates yourself from being a broker, right? Someone who pushes, for example, a franchise type of deal, uh, from being actually a coach who has no agenda, but just trying to help that person, you know?

Harris Gubin 4:45

So anecdotally, or or really just feedback that I get from my clients who had worked with other franchise coaches and then were referred to me, the common thread is, Harris, you just have a different approach. And I think part of what they're saying is the brokers that they worked with, okay, because franchise folks are typically known as brokers, they threw a lot of stuff up against the wall to see what would stick with those clients. And they really didn't listen to what their needs were. And so the concepts, they either threw too many concepts at them at once, like, hey, here's 15 concepts, take a look, or here's some concepts, but they didn't align with the client's needs. And so it may sound funny, but the differentiator is simply just listening to the client and then making sure you clearly understand what they're looking for, what their needs are, what they're trying to accomplish, and then align them with the right concepts. So it may take an introductory call is step one, and a deeper dive conversation for an hour or an hour and a half is step two, but that time is well spent with the client to understand how you can help them get to where they need to be. And I think that's the differentiator. It's just taking the time to listen. I also think that innately, this is I love this space. This is the perfect fit for Harriscuben and my DNA. So, you know, I'm like a fish in water. So I think that also helps, you know. There's some uh uh God-given talents, if you will. And I feel lucky that I'm wired this way to help people. Is that helpful? Interesting.

Pedro 6:33

Yeah, that was pretty helpful because I think at the end of the day, it's making the right questions, you know, so you can uncover the real intention behind it and not just trying to to offer a menu, you know, because that's the difference I would say between consultants that have all the answers and uh coaches that have all the questions, right? It's like peel it off a little bit. So I'm trying to, you're trying to understand the client's intention, see if there's alignment with whatever you're gonna, you know, propose or guide them through it. Oh, I think this would make sense, but it needs to first understand where they want to go, you know. So yeah, I think that's crucial. That makes sense. Okay. After you got rolling, right? Who are the people that kept showing up? The ones who realize, okay, this is my tribe, you know, your ideal client profile, because that's a vast market, the franchising, right? So how do you pinpoint exactly who the who's the person you can serve, you know, and and are willing to pull the trigger?

Harris Gubin 7:31

Most of my clients come from corporate, not all, but many. They are either in transition or they're daydreaming about business ownership. Those are the typical clients that show up at my firm and want to work with me. I would say that um when you think about those individuals, only about 10% of them are gonna go into business ownership, which may sound surprising. The other 90% are trying to figure it out. So they fall into two buckets. The first bucket of that 90% is, hey, Harris, I'd like to own my own business, but I'm still gonna look for corporate roles, right? So they're kind of hedging their bet. And then the other bucket is, hey, my coach, my career coach or my transition coach said that I should talk to you. I don't know if I want to go into business, but they're they want me to chat with you. So that's what that looks like. Because the one thing that my mentor shared with me years ago is that most people aren't going to be cut out for business ownership, right? And that's why you see most people are working for somebody. So it's not about purchasing a franchise, which is great because if my client finds something that they like, they're gonna be happy. I'm gonna be happy because that's how I'm compensated, meaning franchisers pay me as the coach once a client decides that they want to go into that model. That's an industry standard. But at the end of the day, it's lots of these types of conversations, right? It's lots of virtual cups of coffee to help people through that exploration process.

Pedro 9:01

Okay, so there is a piece of some sometimes an awakening process. Like they don't even know what that means, what that looks like. And there are people that are more ready to pull the trigger. Okay, that makes sense.

Harris Gubin 9:12

In fact, some clients have come to me, sorry to interrupt you, but they have said, you know, I really want this space, this industry, this brand. And then through this process that we go through to really understand what they want to do, what the next five, 10, 15 years looks like for them, what they're good at, what they don't want to do. Many times we shift their interest because what they thought they liked was something that they enjoy, you know, doing, eating, seeing, purchasing, but it wasn't the business model for them. So that's that's part of the equation is helping people through that, again, like you said, peeling back the layer of the onion.

Pedro 9:56

Okay. Interesting. Now, let's imagine I'm one of those clients from corporate or I'm daydreaming, right? And I want to understand now the marketing piece. It's like, how do they usually find you, you know, your ideal client profile?

Harris Gubin 10:12

So I've developed some really wonderful relationships with career and transition coaches around the country, around the US. Um, and so their clients are uh, you know, good potential conversations or referrals to make. And I always share with the with the with the coaches this is a great option, but it's not the right fit for everybody. So when you have a client who is an open book who expresses interest in franchising, or you as the career coach broaches the subject with the client. Hey, have you ever thought about business? You're giving them uh that the little seed, right? You're that that seed that could grow. It's that light bulb that could go off in their mind. So that's one way career and transition coaches and developing those referral relationships. I have a team, a marketing and communications team that has been very impactful. I outsourced that. I knew that I couldn't do that all by myself, and that has helped drive uh clients to the door. And then I do search engine optimization with another firm that I really like, networking and just other referral partnerships. So you have to be really pumping on six cylinders, you know, when you own your own practice, because you know, it's just you and you gotta get out there and get your name out there and and and make your mark.

Pedro 11:42

Now, picture this. I I'm Pedro. I like I like your content. I'm looking at your stuff. I'm like, hey, this seems like something that I'm willing to explore. So either through a referral or a networking piece, you mentioned it, or the marketing team reached out to me. Anyway, let's uh imagine I'm having an onboarding session, right? I want to understand what it looks like from my perspective, like a just recent onboarding client, how that that looks like. How can you walk me through the structure of how do you actually do the work and so I can fully understand?

Harris Gubin 12:16

Yeah, absolutely. So I I share a document with clients, it's a four-step process. So the first step is just simply an introductory call. Like, like, like let's get to know each other, let's understand where you are now, where you want to be. Um, I share with them how we'll work together as we go through the exploration process. And then at the end of that call, I share an entrepreneurial assessment with them and a worksheet. That's another differentiator, by the way. I've learned over the years that there's quite a few coaches that do not use this entrepreneurial assessment that is well known in the franchise space. They don't want to make that investment in that, in that uh assessment. But the assessment is very helpful in guiding myself and the client to what's going to be of interest to the client, right? So it doesn't tell you whether or not you're going to be a good business owner, but it tells you what you're going to have a propensity towards. So unlike other assessments, it's very objective versus subjective. It's very, oh, there's another word I'm looking for, it'll come back to me. So we take that assessment and we take that worksheet. And step number two is we have our deeper dive conversation. That's that 60-minute conversation. Sometimes it's more, sometimes it's less, where my client is saying to me, here's what I want to see in my business model. Here is what I like, here is what I don't like, here is I could go either way. And I'm pulling that information out of them. So we go through a series of questions. It sounds scripted, which it is because I like to make sure I hit all my points, but understanding those likes, those needs, those wants, those dislikes allows me to understand, okay, now the third step is the franchise matching conversation, where I've found a few concepts available in their area that are in alignment with what they're looking for. And then I present those concepts to them. We talk about them, what's piqued their interest, and then I introduce them to the franchise or then the final step is I'm guiding them through the whole exploration process. So we have touch points once a week for five minutes. If that doesn't work with their schedule, maybe it's every two weeks for 10 minutes, 20 minutes, whatever that looks like, you keep it very fluid, life gets in the way, and I help them get to the finish line, which is them getting enough information and the right information to be able to make a well-informed decision. And Pedro, that well-informed decision could look like, hey, Harris, this is great. It tracked really well, it validated. We really like what the franchise were, but most importantly, the franchisees said. Or they may say, it's a nice concept, Harris, but it's not the right fit. What does round two look like?

Pedro 14:57

Interesting. I mean, that's a a pretty solid structure, right? And I always like to ask this question, especially in the coaching space, since this is a service-based industry. So sometimes we're like, we don't treat our time as valuable as we should. And you do have support down there. I I can understand that. But how do you think about capacity? So don't stretch yourself too thin. I mean, you have a pretty solid solidified business. So how do you do you keep that time constraint? Uh, you know, I'm not sure if it's we're time blocking or you you don't do it all. How how how does how does that play out, you know?

Harris Gubin 15:35

Yeah, I think everybody struggles with that to a point. So definitely time blocking. I know my space very well. And having that first introductory call for 45 minutes is important, laying that out with the client in terms of respecting their time, respecting my time for my next client so uh we don't go over, right? And then knowing that our next conversation is going to be about an hour to an hour, hour and a half, blocking that out, and then blocking out the franchise matching conversation. The kind of juggling that is done uh in the process is once my clients start speaking to the franchise or life can get in the way, right? Just scheduling time with the franchise or you know, uh the meeting has to be pushed back, what have you. So it's a little bit of back and forth. But that time blocking is is really important.

Pedro 16:30

Okay. Now, let me ask you a specific question about your model, right? We're talking about a lot of legwork before we actually pull the trigger, right? We're talking about sometimes a discovery call, the assessment. Sometimes it's part of an awakening, like you said, you have two types of people that hop on in your call. So how do you think? And I'm not talking about hard numbers here, okay? It's how do how do you think about pricing? You know, were there any lessons along the way of how you shaped how you landed where you are right now? You mean I mean like there's a lot of work before you actually land the client, right? So sometimes I see coaches and they struggle with the pricing or like, oh, I'm investing a lot of time and money here. Should I try to close them before? You know, that scarcity mindset. So that's something I always I'm always curious about. If there's something that you've learned, you know, between the past 50.

Harris Gubin 17:24

So, one of the reasons why I love this space. So I came from a sales background. I helped my parents grow the family business that my mother started. It was event planning, so flowers, decor, and entertainment. And that role I had to sell, sell, sell, right? Which I loved. I'm creative. It was a great fit for me. In other sales roles, there's that moment in time where you have to recognize, okay, we have to move forward or not. And there's a price to that. With the work that I do, what I feel, what I like about it is that I don't charge my clients for their time for my time. Coaches like myself or brokers in the industry, what have you, we're all compensated by the franchise or. So I don't have to convince, so to speak, my client to want to work with me and to explore. Typically, clients are investing in a career coach or a transition coach, which I highly recommend, right? Most people don't spend enough time investing in themselves, but they're quick to go out and get a set of golf clubs or spend, you know, X amount of dollars every weekend on dinner. But if you spend time on developing yourself, it's only a moment in time, but it's really going to help you. So anybody in transition, anybody who's not happy in their role should definitely explore working with and investing directly with a career and transition coach. Those coaches will then bring me into the mix at the right time. Now, some people would say, well, why do you do this work? Because you're going to have a lot of conversations that aren't going to lead to anything. So that's true, but this is the profession I've chosen. I love the space and it's a lot of conversations, but the way the numbers shake out, I could still have a living and support my family. But at the end of the day, my philosophy is this if somebody enjoys the process and has a great experience with me and they don't go into a franchise. Number one, Pedro, they could come back to me a few years later and say, I'm ready. They may have friends, family members, or colleagues who are looking. And so I'm on a mission out there that everybody who's exploring franchising should not do it alone. They should either find me, or if they can't find me, they should find a reputable franchise coach that they align with, who's got their best interest at heart that can help them through the exploration process. So kind of a long-winded answer, but it's a little bit different in the franchise space in terms of compensation.

Pedro 19:57

Interesting. Okay. Now, Harris, I'm curious where you're taking all this, right? Looking ahead, where do you see the business going? Are you thinking about scaling, hiring, or is there a next step you're excited about?

Harris Gubin 20:09

Yeah, uh, so in terms of definitely scaling, my goal is uh 18 coaches within the next five years. So I'll have my own coaching uh firm, if you will, and creating a culture out there where we're really focused on the client. So, you know, in any space, you've got exceptional folks at the top, right? And then you have others who aren't so wonderful to work with, right? So we want to be up in the on the upper echelons in that 10% rarefied air space where clients are like great, great, great experience with corner booth franchise coaching. Didn't go into a franchise, but I would recommend them all day long. So we're going scaling to those 18 coaches and making sure that the culture is really supporting those in exploration.

Pedro 21:06

I like the fact that you you brought up the culture, right? And because the culture will reflect on the client's intention and exactly what you brought up and the reason why you do this. So that makes perfect sense. Whenever we're aiming towards the next chapter, always something we're refining under the hood, you know, working on the present. So, what are you currently trying to improve or tighten up in your business right now?

Harris Gubin 21:28

The marketing, which is good but could always be better, staying in touch with clients who may have not gone into franchising, right? That upkeep of those relationships, using technology and incorporating that into the process, not to replace, but to complement the work that we're doing together and help my clients move through the process smarter and more efficiently. So those are the things that we're working on. Yeah.

Pedro 21:59

It's a it's a Exciting time, yeah. It sounds like, and it makes sense when you you want to have 18 coaches lined up, so it's the marketing aspect because we are always trying to get that fuel in, right? So you can uh uh you can justify the coaches and justify the scaling, so you you need to have that lead and influx like always happening. Now that makes sense. Okay. I want now, Harris, to switch gears for a second and do something different here. Let's pay a quick rapid fire game if you can for it. All right, okay.

Harris Gubin 22:27

I'll try.

Pedro 22:28

Okay. We'll look at this through the lens of business investments, okay? Things like coaching, training, marketing team, masterminds, you name it. Okay, it's pretty simple. I'll give you four prompts and you tell me the first thing that comes to mind. If there's a story behind it, even better. Okay. Okay. So what's uh the first business investment you remember making?

Harris Gubin 22:50

In a stock, stock market, a trust in a in a trust, the East Investors Trust. So my grandfather was taught how to invest, and he tried to disseminate that information to me.

Pedro 23:02

Nice.

Harris Gubin 23:03

The next investment was in my parents' business. That was uh before 2008, so in the 2000s.

Pedro 23:11

Okay, cool. Next one. What's the most recent one you made?

Harris Gubin 23:15

In myself. So I rebranded my business starting last year and have put a significant amount of capital into the rebrands, the logo design, the positioning, the marketing communications, the SEO. And it was a great process, an interesting process, and also surprising because it never happens as quickly as you want it to. And you never really know when you do one thing that's going to trigger something else to be done, and then may take you down the rabbit hole, but you have to get to the bottom of the rabbit hole because that's just what you need to do.

Pedro 23:53

So, yeah. Okay. And what's the best financial business investment you have made and why?

Harris Gubin 24:00

There's a financial business decision investment that I've made to date that I could speak of. But my goal, I have three kids, two in college, one not, one younger, is to start a franchise with them so they can experience business ownership, they can set themselves up for their own financial stream coming into their household. So they don't have to rely on somebody else, right? Because when you work for corporate, you're making money for somebody else. Right? You have your own business, you're making money for yourself. You have flexibility. It puts you in a position of power, if you will, of confidence, knowing that you don't have to repl rely on an employer. So that's the investment that I'm looking to make in the future with my kids is to go into a franchise which with each of them.

Pedro 24:55

I like that. Somewhat like a legacy, you know.

Harris Gubin 24:58

Absolutely.

Pedro 25:00

Interesting. Okay. And what's one investment you wish you could get your money back on?

Harris Gubin 25:06

I made investments in stocks, not many, but a few, without really knowing the business, where somebody gave me a tip and I decided to do that, even though my grandfather said never do that. I wish I could get my money back for those uh those investments. Yeah, you have to do your research. And if you don't do your research, you have to find the right investment planner to help guide you, right? Because they're the SME, they're the subject matter experts. But yeah, there's a couple of stocks I wish I could get back.

Pedro 25:38

Now, looking at those, how has your approach to investing in the business changed over the years? I mean, if it has, right?

Harris Gubin 25:45

I'm much more focused on my time. And if I'm gonna do something that's gonna impact the inve the the business, what's my time gonna look like? Is it worth it? How's it gonna help contribute to my goal and the focus of what I'm trying to accomplish at that moment in time?

Pedro 26:05

Yeah. There's so much noise out there, so many opportunities, different channels, and we're like sometimes it brings back to the intention, right? It's like I'm trying to lose weight. So whenever I'm thinking about that, I I'm like, why do I want to lose weight? Well, because I'm almost at my 40s, you know, I want to raise my two boys. One is three, the other is seven. So health issues, right? So whenever I'm like facing that last slice of pizza, which I love, right? I'm like, okay, why are you doing this? Right. So hold yourself back a little, Pedro. You know, so it always brings back to the intention. What am I trying to achieve? You know, I think that resonated. I mean, I mean, at least that's something that reminded me. I'm not sure if I'm too off.

Harris Gubin 26:47

No, it's perfect. I'm also trying to lose weight, and I love to eat pizza, so you know, we should have done this at a pizza parlor.

Pedro 26:54

Yeah, you know, Harris, I I want to tap into your experience for a second because I mean you've been in the game long enough, right? And people can benefit from this just for the simple fact that you you're in contact with several franchising business and models, and you you hear all types of business advice. You know, some are good, some are bad, and sometimes you don't even listen to them, like you said, like from your your grandpa. So what's one piece of business advice you hear all the time that you think this is overrated, or maybe it's misunderstood?

Harris Gubin 27:26

Business advice, that's a good one. Well, I'll I'll say like this. I I don't know if this is helpful. You tell me. If I go off the rails, let me know. There's three ways to go into business, right? And you can be successful at all three because you see this over and over again. You could start your own business, right? You can buy an existing business, or you can go into a franchise. The best way to mitigate your risk is to go into a franchise. Why? Because they have already figured out that playbook for success, right? And what you're trying to figure out is okay, they have a great recipe for success. Is that the right recipe for me? So what I would say to clients or anybody out there who's thinking about business opportunities and you start to explore franchising, the beauty of that exploration process is you get a ton of free information. You get to speak to the franchise or you read their materials, you join their webinars, you read the FDD, the franchise disclosure document. And most importantly, you get to speak to all the franchisees or however many you would like to see how they feel about the model and you know, would they do it again? Are they reaching their financial goals, etc.? So if I had to distill it all down for anybody listening, it's do your due diligence. Get enough information and the right information to make a well-informed decision. Take your time, understand what most importantly you're gonna be doing as the business owner. Get enough information and the right information and understand what you're gonna be doing as a business owner, right? Because you're doing it every day, and not enough people dig down on that, even with an idea, right? Or if they go into an existing business, they just think, okay, I think I could do that, or I would like to do that, and they might, but they might not like what they have to do to like the part that they like. Okay. Meaning they don't like to do business development, but they never thought about that. Or they love the business development piece, but it has to be very detail-oriented to help the client, and they're not detail-oriented people, so it's those kind of things.

Pedro 29:38

Okay. You know, I'm a business graduate here in Brazil, and believe it or not, my thesis was based on franchising models, right? So I interviewed what 50 plus uh from different uh owners from different franchise models and um the franchisees actually. And I uh was talking with them and I saw a pattern, and and that's the reason I want to ask, right? The main I would say the the key takeaway that all of them told me that was the success would look like. It's like whenever they had support, right? I'm not sure if that makes sense asking you this or if you feel like that. Like whenever they're the franchisee feels like he's white out in the open alone, it tends to fail. So whenever they I asked them, what's the main takeaway you need from the franchise? It's like it's like a panic button. It's like what I need them at certain point, and I need them to be reachable. Do you see like that? Like, do you see people telling you like that, oh, those guys, they just left me out in the cold, you know?

Harris Gubin 30:38

So uh I've heard stories like that. So there's 4,000 concepts out there, according to the International Franchise Association. You've got good ones, you've got a lot of bad ones, right? So, what I like to say is the brands, the models under my umbrella, they all have a great recipe for success. What you're trying to figure out is it the right recipe? So the reason why I share that with you is my clients aren't hearing this was the worst thing I ever done. Run, don't walk. I wasn't getting the support. Okay. But what I would say is that the support that one person needs could be very different than the support that another person needs. So as you're exploring, you want to understand from the franchise or what support are you giving me? Right? Are you helping me the first week? Are you helping me the first six weeks? Are you giving me a coach for the first six months? Are you giving me a coach for the life of the agreement? Every franchise or does it differently. So that support is key. Support, culture, the feedback you get from the franchisees when you're exploring and what you're doing or going to be doing as a business owner. Those are really important pieces because you know the playbook is as good as the playbook is, but it can't not every scenario can be written down, meaning you're going to experience things as a business owner that you didn't foresee, right? So you're trying to mitigate the unforeseeable. And one of the best ways to do that is through a franchise with the right franchise for the right person.

Pedro 32:10

Okay, that's that's interesting. I love that. Now, if someone listening wants to connect with you, Harris, or follow your work, you know, where can people find you and connect with you?

Harris Gubin 32:19

So the best place is corner booth franchise coaching. Uh the website is cornerboothfc.com. Or you can find me on LinkedIn. I'm on the only Harris Gubin on LinkedIn.

Pedro 32:35

It's the picture one and only.

Harris Gubin 32:37

It's the one with the picture. Because I had created an account a long time ago when I didn't know what I was doing with LinkedIn, which was many, many years ago.

Pedro 32:44

Okay. I I feel like I need to highlight some stuff that we talked about, you know, um that you share with me during this chat. I would say throw in stuff at the wall to see if it sticks, right? At right at the start, when I asked you about the brokers and the difference between a broker and a coach, right? It's simply listening. I really like that because that's the work of a true coach, at least in my book. It's not try just trying to push an agenda. You know, it's like, oh, I want to understand where you're coming from, where and where you want to go to actually pair you up with something that makes sense. Absolutely. I would say that's really key. The reminder you gave, you know, about investing in in themselves. Everyone should invest in themselves. Like you also mentioned like people that are not even in your field, like career coach and other types of coaches, which I think also is so powerful, right? So always keep that in mind. I would say also, like, like you mentioned, I I would say this this is like uh planting the seed. When you said like some if somebody enjoys the process and don't go to a franchise, you you you kind of recommend it, they can go back down the road, right, and talk with you or talk with someone who who knows someone who eventually wants to do that, you know. So I think planting that seed and having that intention of serving is like crucial, you know, at least that's the way I see it. And uh when I asked you about the franchise, franchisees and uh the franchisors, right? You you told me something. It's like it's about lighting up expectations, right? Of what support looks like. Because each to their own, we're different, right? I might think they need to support me in the accountant side or whatever, the book side, and someone needs support in the sales part. You know, it really depends. So, like you said, each to their own, I think. Yeah, so Harris, Harris Goodbin, the only the one and only in LinkedIn on LinkedIn, right? Yeah, I appreciate what you're doing.

Harris Gubin 34:37

Thank you.

Pedro 34:38

This is my long-witted way of saying that I appreciate you being here and sharing so openly today, okay? It was great having you.

Harris Gubin 34:44

It was great being on. Thanks, Pedro. Look forward to the next one.

Davis Nguyen 34:46

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe on YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This podcast was brought to you by Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, or even $100,000 weeks, all without burning out and making sure that you're making the impact and having the life that you want. To learn more about our community and how we can help you, visit join purplecircle.com.