Career Coaching Secrets
Career Coaching Secrets is a podcast spotlighting the stories, strategies, and transformations created by today’s top career, leadership, and executive coaches.
Each episode dives into the real-world journeys behind coaching businesses—how they started, scaled, and succeeded—along with lessons learned, client success stories, and practical takeaways for aspiring or established coaches.
Whether you’re helping professionals pivot careers, grow as leaders, or step into entrepreneurship, this show offers an inside look at what it takes to build a purpose-driven, profitable coaching practice.
Career Coaching Secrets
The Secret to Building a 6-Figure Coaching Business with Jaimie Skultety
In this episode of Career Coaching Secrets our guest is Jaimie Skultety, founder and CEO of Upscale Your Business, where she helps coaches and consultants attract ideal clients, clarify their marketing strategy, and scale with streamlined systems and signature solutions. With a career that began as a top-tier virtual assistant, Jaimie now empowers purpose‑driven professionals through her proprietary “90 Days to Clarity & Clients” methodology, actionable mini‑courses, and live implementation coaching.
You can find her on:
https://www.linkedin.com/in/jaimieskultety/
https://upscaleyourbusiness.com/
https://upscaleyourbusiness.com/5-day-map
You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets
If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com
Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay
Don't recommend ads on LinkedIn. They're very expensive, but I do see just making connections with people. And the key really is that clarity piece of exactly who you serve. Many coaches that I speak with, and especially career coaches, I would say, are very lumped into the, I help anybody with a pulse and a credit card, right? I'll help anybody who needs my help. And I think I could help anybody with marketing, honestly, that they don't even have to be a coach. I could probably give them some great, everybody great strategy. But our focus is to try to get them to our clients to really hone in on exactly who, that we call it a minimum viable audience. That's not our term. We kind of borrowed that from Seth Godin. Having just a very tight niche market and being able to find them on LinkedIn and be able to connect with them and build a relationship. So most people go to LinkedIn and they go or any marketing channel and they say, hey, I've got a program. Come buy my program.
SPEAKER_02:Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Nguyen and I'm the founder of Purple Circle, where we help career coaches scale their business to$100,000 years,$100,000 months, and even$100,000 Thank you.
SPEAKER_03:Hey everyone, welcome to another episode of Career Coaching Squared's podcast. I'm your host, Regan, and today's guest is Jamie Skoltetti, a seasoned business coach and founder of Upscale Your Business, where she helps coaches and consultants rebuild profitable practices with clarity, consistency, and confidence. After a 30-year corporate career, Jamie discovered firsthand the challenges of standing out in a crowded coaching industry and created her own purpose-driven framework to help others avoid overwhelm and attract the right clients with more than a decade of experience guiding professionals into thriving second careers. She empowers her clients to craft standout offers, design authentic marketing that resonates and align their business vision with their values and lifestyle. And it's a pleasure for me to have her on the podcast today. Welcome to the show, Jamie.
SPEAKER_01:Thank you very much. Glad to be here.
SPEAKER_03:Thank you for coming, Jamie. And I wanted to ask you when it comes to your beginnings as a coach, first of all, what inspired you to take that step and become a coach and then start your own coaching business? business?
SPEAKER_01:Actually, I didn't even start in the coaching space. When I came into the online space, it was really out of necessity. So I had lost my job during the 2008 2009 kind of economy crash here in the US. I actually consulted with a career coach, ironically, and she suggested that because I was an executive assistant for 30 years. So she suggested I become a virtual assistant. And at that time, I really didn't know what that was. Although I did have a friend suggest that to me about three years prior, I launched that business, the virtual assistant business. And I did that for about four and a And then I started coaching other virtual assistants because it took me about two and a half years to find my rhythm, find my marketing strategy that would work. And so then I started to get some clients and a lot of my clients were actually career coaches. That's how I started, ironically, in this conversation. So I got one career coach as a client and then she referred other career coaches. And so I kind of niched into that area. And now, like I said, it was, well, actually it was in 2009 when I launched that. And in 2017, I had a client come my way who ended up becoming my business partner. And really, we were starting to see places where my clients, my career coaching clients and other coaches that were being referred to me were didn't have the clarity on exactly who they were meant to serve and exactly what they offered and how to price themselves effectively and how to have effective marketing. So I really started to step into the teaching space. And that's how I became a coach for coaches. And so I've been doing that since 2017. And so that's how I stepped into that role is that my business partner actually saw me as more than just a task based, you know, virtual assistant. And I was really really burned out on that business, to be honest. Just enjoyed the journey of really teaching people exactly what they need to do from my own experience.
SPEAKER_03:Yeah. When it comes to what you're doing now, it's been around eight years of doing this in 2017 till now. Yes. Cool. How would you describe exactly now the ideal client profile? We're now working with coaches. Is there a specific type of coach? I know we started with career coaches. How is it now?
SPEAKER_01:Yeah. So I have pretty much any coach really that just has a passion and maybe they're new and they're stepping out of their corporate role and they're stepping into the coaching space and so there might be a gap in the knowledge there of exactly how do I step into this role and market myself people think well I just need a laptop and an internet connection and maybe a website and people will just come beat a path to my door and it doesn't go that way and so people are very surprised by that and I know the feeling because I've been there but who I serve now are anyone from career coaches executive coaches life coaches even business coaches people who want to help other businesses succeed but maybe they haven't found their own rhythm yet as well really I'm a coach at coach as any coach, really.
SPEAKER_03:How does the program work? What type of program do they go through?
SPEAKER_01:So we have my partner and I, when I say we, that's that I'm speaking up. It's now a six month program, but it was originally a 90 day program. And really it's 90 days for the core curriculum. So we have, you know, training and we have three phases, which is clarity clients and then consistency. And through that, we have three steps per phase. So it's really a nine step program and we walk them through. And so we do this kind of a tribrid. So there's some self-guided pieces of it. There's also one-to-one coaching. So at every phase they meet with with my partner and I, and we help them tie things in and all of that. And then there's also weekly group hot seat sessions and everybody gets a chance to have any points that they need addressed. And so we do some group coaching as well to benefit each other or the whole group as a whole.
SPEAKER_03:Where are you right now when it comes to marketing? And this will be a question that's going to be interesting also for other coaches. What marketing channel are you finding that is working really well for you? You mentioned initially you had referrals. How is it working out right now?
SPEAKER_01:Yeah, so we still have a lot of referrals. We have a workshop that we give. So that's kind of our little lead magnet, if you will, is we do a five-day and it's a free workshop where they get some general principles, right? And of course, the intention there is that they find enough value that they want to continue and they want to continue with the momentum that they're building in the workshop. And LinkedIn is our, to answer your question, LinkedIn is really our primary channel. And honestly, coaches can have a very thriving business with just using LinkedIn if they know what to do and how to do it. There's obviously a lot of strategy around that that is not just common knowledge. It's really all about building relationships and LinkedIn is the place to do that. You just have have to have the strategy for it. And that's what we teach.
SPEAKER_03:I want to dive a little bit into that. So what sort of strategy do you see working really well for you right now? So either you can do content, you can do outreach, you could run ads. There's so many things you can do in LinkedIn. So what are you seeing working really well?
SPEAKER_01:I don't recommend ads on LinkedIn. They're very expensive, but I do see just making connections with people. And the key really is that clarity piece of exactly who you serve. Many coaches that I speak with, and especially career coaches, I would say, are very lumped into the, I help anybody who with a pulse and a credit card, right? I'll help anybody who needs my help. And I think I could help anybody with marketing, honestly, that they don't have to be a coach, I could probably give them some great everybody great strategy. But our focus is to try to get them to our clients to really hone in on exactly who that we call it a minimum viable audience. That's not our term, we kind of borrowed that from Seth Godin, having just a very tight niche market and being able to find them on LinkedIn and be able to connect with them and build a relationship. So most people go to LinkedIn, and they go or any marketing channel, and they say, Hey, I've got a program, come buy my program. And that's not how to do marketing. Nobody wants that. They don't want to be sold to. So it's really just about connecting and then building some authentic communication, if you will. And then from there, we teach a whole process around doing some market research. And many of our clients have actually gotten their first clients by doing market research, not selling. We teach them don't sell. Just find out what your audience really needs, wants, and values. And then from there, you'll be able to speak to them in that authentic way and give them what they want, what they're saying they
SPEAKER_03:want. When you say market research, you're basically reaching out to people to include them into a research paper or something like that right
SPEAKER_01:no not a research paper more like just can you give me some feedback this is this is what i think people in your niche want am i on the right track is this something that you need you know just really just finding out what they want and without selling them even if they say i need exactly what you say you're offering it's not a sales call from there you can you know if it's appropriate you can go to that but it's really just about validating what you think you're going to put out there a lot of coaches are really putting out like they've got they've spent all this time building out a program And I can tell you this from experience. People come to us and say, I built my program. I've spent years perfecting it. I'm ready to sell it. I just need your help to sell it. And the bottom line is you don't even know that people want it. So you've spent all that time and you haven't validated what you think people want. You're going what you think they want. So our goal is to help them get out there and find out, is this what your audience wants? And through that, a lot of times, like I said, many of our clients get their first clients and we do it in a very effective way. We have scripts and templates that actually help get this done in a way that has somebody going, I'd like to know more about that. When you have that ready, I'd like to talk to you about that. That's the way I'm speaking of market research is really validating what you think you're going to be putting out there.
SPEAKER_03:Interesting. That is a very interesting approach. It actually validates if your offer is actually going to work before you actually build all the packages and get everything ready. You actually validate it. And then if you feel like it's going to work, then you might still have people who have said they are interested. We can still reach out. So you kind of like have leads already in the
SPEAKER_01:list. Yes, exactly. I mean, you can go back to those people and say, I've now referred find. And I thank you for your support in helping me to work this out. And I've got a, I've got a toolbox and I'm ready to help you to, to address these things and help you with your, the transformation that you want. Right. And a lot of coaches are selling, you know, hours or they're selling, you know, I'll write a resume and you have to decide, do I want to be seen? And we're speaking to career coaches here, just as the example, having just a written resume, anybody can go and find that. That's not hard to find. People don't pay, you know, a premium price to have a resume written. What they pay a premium price for is, is finding their dream job Right. So you've got to learn to sell transformation, not sell hours, not sell a resume. Right. That's that's not really what they want. They think they want that. But what they really need is they want a better job and they want it sooner rather than later. Building that in and being able to price it in a way that is accessible to people, but also not cheap. Right. And I'm not suggesting that you go high ticket. That's also some people won't be able to reach that plateau. But being able to speak to what they want and if they want that transformation. And again, it's not about a resume. resume it's about what they want ultimately what is the outcome of the outcome what if they had a great resume what would that do for them so we help our clients actually uncover all of those kind of points you know what is having this phase and this step in your call it a program and we help our clients actually develop their signature solution is what we call it and so this step will provide you with this right so every step has several steps beneath it and each of those steps that are aligned with all of that what is the outcome that the client can expect to get from that
SPEAKER_03:how do you recommend when doing the market research how do you recommend a approaching to someone you don't, basically you start connecting with them on LinkedIn and then you send them a message. How do you recommend the messaging? It should be short and authentic. How do you recommend that?
SPEAKER_01:We teach a process called the WIO formula stands for warm, engage, educate, offer, offer to meet, not offer to sell. So you have to warm people up before they're willing to give you their time and energy to do a market research call, but it should be very brief. It should be very tight. As far as the call itself, no more than 15 minutes. Like, you know, people are, they're doing you a favor, right? You're asking for a favor for them. to meet with you. But how you get to that message is you warm them up. You know, you notice something about their profile that speaks to you and you comment on that, right? So it doesn't feel like it's an automated, like so many, so many coaches out there are hitting people with these automated messages. I get them myself. So I know how it feels, you know, Hey, come by my program. It's a total turnoff. But if you say to me, you know, Hey, I was on your profile and I noticed that you turned your virtual assistant business into a successful coaching career. You kind of approached me in that way, you know, and so I'm here I am, right? There's something that was personal that you were able to experience. extrapolate from my profile that really had me go yeah i'm interested in talking to you the kind of feeling that you want to bring across is that authenticity it's not you're just a number you're just you know 50 000 people in my automation process you know there are automated tools to speed this up but you've got to connect on a human level
SPEAKER_03:i see because obviously it's not to their benefit coming to the call like it's just not they don't get any value yeah it is tough but you've seen that it works really well which is important
SPEAKER_01:yeah i see it works for us very well and i and we teach it to our clients we teach our whole process I mean, I'm just giving you kind of the tip of the iceberg, but we teach our entire process. We give templates and scripts and how-tos and what to do in this scenario. And like I said, it works. And that wasn't even the intention. We were experimenting and people were going, well, what are you offering? I'd love to know more. And that is a natural result. So for us, it's okay. We have this market research call. We find out. We're validating if what we actually have. First of all, for us, and I would say in this whole scenario, we're validating what we have, but we also are trying to uncover, do they need our help? Could they potentially be a prospect. Those are the people we ultimately want to get on a call, market research or otherwise, right? So I will always dig through their profile and find areas that they might be missing for themselves. And for career coaches or anybody in your audience, that makes sense. You go and find out what they might be doing wrong. You don't point that out to them. That's not what it's about, but it's that inherent knowing. And so when you're on that call, you can kind of probe a little bit. I noticed this on your profile. Tell me a little bit about why you do that or what does that do for you and kind of turn it around that they're coming to the call as a favor to you. but really you're uncovering, do they need your help? So for us, we will invite them to our five-day workshop. There's no cost to it. They can come and they can find out what we offer without it feeling like a pressure sales kind of a thing. It's an actual workshop. It's hands-on. You're going to come away with a lot of insights that you can take on your own or you can work with us and we'll help you to really tighten things up. So that's kind of how that strategy works for us is that they show up in the workshop because I built in enough curiosity through that 15-minute call that they go, I want to know more about her. It seems like she knows what she's doing. I should maybe go find out more. I should go to her workshop. And so it works really, really well. And again, it's not like a bait and switch. You know, it really is legitimate market research. And we use a lot of what we find out in those calls in some of the other marketing that we do. And like you, you know, our goal is to put out some kind of white paper or report because we ask for their permission. May we quote you in what we're doing? And then they reach out and go, when is your report going to be ready? I'd love to see myself in your report. I'm sure you get that too.
SPEAKER_03:I like that. And thank you for sharing. It's a really fresh perspective that we haven't seen a the podcast, I feel like it's going to be very helpful to many coaches who are listening to being creatively in that sense. And right now, when thinking about your coaching business, how are you seeing the future for the next one to three years? Do you have any specific goals that you are working towards?
SPEAKER_01:Goals for myself and goals for our business? Yeah, we'd like to help more coaches there for all these years up until this past January. Actually, we could only serve a handful of people. We were high ticket, we were, you know, charging a lot, we were giving a lot of one to one support. So we really could limit ourselves to maybe five coaches at a time one those only a limited number of people could afford the high price tag right now what we see for ourselves and being able to help more people is just to open this up we've made our price point a lot more accessible that any coach should be able to jump in and get the support that they need now that we've gone through with 40 clients in that one-to-one setting and we still keep it one-to-one at some level but we can open this up to more people so our goal is to fill more workshops and have more clients that really want our
SPEAKER_03:help so basically you have more space and you want to grow Yeah,
SPEAKER_01:we don't want to limit it. We want to feel like anybody can access what the training is that we have, what our knowledge is, you know, this comes from our own experience of building a business, there is no magic wand, everybody out there looking for like, oh, just sprinkle, oh, this person tells me on Facebook, if I just buy it, download their$37, you know, download cheat sheet that I'll have everything I need. And they believe that and it's kind of sad, you know, so we're really trying to kind of flip the whole coaching industry on side and saying, you know, we know what it's like, we've bought the cheat programs, we've done all the downloads, we've tried all kinds of things. And it was through building my virtual assistant business that really has informed my own journey to inform the journey that we've created for our clients. A lot of the feedback that we get from people is that you guys have the whole picture. You're not just giving one piece of the puzzle, you know, where it's everything. And it starts with who are you serving? People really don't think about that. They think I just want anybody who will pay me. That's not a marketing strategy at all. So we really start with that clarity piece. First of all, let's go even further back. What do you want for your life? What do you want for your life? Because only then can you design a business that's going to meet you where you want to be right so it's about what are your financial goals i'll ask people all the time what's your goal what do you want to make let's say in a year financially speaking and they'll give me a number and i'll ask them well what are you charging and a lot of times i'm charging this by the hour right or they're say you know i'm charging let's say five hundred dollars but their financial goal is way beyond that which is fine everybody wants to make a lot of money but a lot of times i'll take my little calculator and i'll work it out with them and i'll go well let's see you want to make this amount at the end of the year you're charging this. So how many clients would you need? And I'll show them the calculator. And sometimes it's in the hundreds. You need this many clients. You can't possibly serve that many clients. And if you think about it, you actually have to attract multiples of that in order to get those clients. You want to spend all day long consulting with a hundred people here and there, right? We really try to help them get that clarity on what they really want and then try to help them with, it could be helping them reframe their pricing, maybe creating a package rather than hours, creating a package or a program or a signature solution or a road map, as we like to call it, versus I'm going to give you a resume and I'm going to give you some coaching.
SPEAKER_03:Wanted to ask you also from your business perspective and with your business, actually, what have been some investments that you've done over time that you feel very good about? Either you learned a lot or got a good return from and what have been some investments that you don't feel so good about or you feel like you didn't get that much of a return from?
SPEAKER_01:Sure. My partner and I are always investing in working with coaches ourselves. We hire coaches. Sometimes we have one, sometimes we have two, sometimes we have three. It depends. It It's for special reasons, right? It could be for maybe we're doing Facebook ads. Maybe we're, you know, we're developing a funnel. So we need coaches for different reasons. Those have been worthwhile investments. The other worthwhile investment that I've made in my business is hiring a team. As a virtual assistant and as a coach for virtual assistants over the years, that is so important. You can't possibly build a business by yourself. You also can't build a business without capital. You've got to have money to build a business. It's just like any other business. People think I just need a laptop and I'm fine. And that's not true. Investments we've made that we've were not solid. So we've hired people to do Facebook ads, for example, and we had better ideas than some of the people that we were paying to do it for us. Retargeting, they weren't retargeting, even though we suggested that they do. So we've spent a lot of money on Facebook ads that, you know, some lately they've been working, they've been filling up our workshops, but that's because we're doing it ourselves now. We know what was missing from the companies that we have hired. And on a side note, like when I speak to people, I get caught when I speak to prospects, I hear all the time, I paid a company to do LinkedIn lead generation for me and it didn't work and I wasted a lot of money and I hear them. I used to do lead generation as well. What I push back on them a lot of times is, and it could be the fault of the lead generation company, but sometimes I'll say to them in all honesty, because I know I used to do it for clients, it might not be their fault. If you don't have the clarity on exactly who you serve and what you want to say in your message and you're relying on this company to write your messages for you and to, you know, to do all that, they're going to do just the basics. And so it's really not their fault. fault. And it kills me to say that because I know people spend a lot of money on lead generation. And I also know that the pitfalls of that, if you're not speaking to people in an authentic way and you're just pushing yourself on people, they're going to be turned off and it's going to hurt your business. So that would be just as a side note, I've never paid for lead generation. I do it myself and I know how to do it effectively. That's why I know it's not the fault usually of the company that you've paid. Unless that company is doing specific, you know, we know how to market effectively for you and we're going to do it the right way, which is Bill Building relationships, it's never about just going and selling. But if that's what they're doing, it's going to fail every time. Yeah,
SPEAKER_03:investing in lead generation, especially if you're just beginning and you don't really know your ideal client profile is not actually the best way. So you might be investing, but or at least you cannot complain about it. Let's say you are just trying to figure out what that ideal client profile is. So you're getting many different types of clients until you figure out who you want to work with. But relying on an agency to find that for you is difficult. cold. And that's where business coaches come in.
SPEAKER_01:That's right. So it's about being able to see your blind spots. Best investment you can make in your business is to hire a coach. Work with people like Mark and myself, you know, where we know we've been down the path. You know, we didn't wake up one day and say, oh, we know how to wave the magic wand and we can help people with that. No, we had to go through our own crap to get to where we are. And so we know that we know what doesn't work and we know what does work. So that would be the best investment I would suggest for people is if you are a coach and you think you're going to DIY your way to success, you'll be struggling for many years. I hate to say it, but I came to my business when I was a virtual assistant and I had lost my job and I'll frame this up. I lost my job. My husband lost his job the same week I did. We had a four-year-old son we were facing and we ended up short selling our home and filing for bankruptcy. I had to file for bankruptcy. I had no money. I had an unemployment check. That's all I had, but I knew I don't know how to build a business. I've never done that before. I have no idea how to do that. I know how to do the work for clients, but I don't know how to market myself. So I came to my business with, I've got a credit cards sitting in my drawer in my desk that I've never used. But this coach that I know will help me to get to the other side, I'm going to invest in that coach. And I did that several times over. First time was$15,000. Next time was another$15,000. But both times, I made my money back because I did the work and I put in the sweat equity and I did exactly what the coaches told me to do. And it always brought me a return. I am always surprised when coaches really need the help, but they stay stuck in, I don't have the money. I think people can get the support. I have a business, but there are ways to get that capital and it might be uncomfortable. But if you believe it's not an expense, but an investment, it'll be a good thing. You'll get the ROI for sure.
SPEAKER_03:And you brought a good point earlier. When I think about starting the business, you have to think about having capital, maybe initially if you didn't have, or thinking about creative ways you can get it, but you're definitely going to invest money. There's not going to be that just that one laptop and I'm going to figure it out. So there's always investments, even like in the smaller level, like in order to do your job, you got to have tools. Like there's no way
SPEAKER_01:you can do this on zero dollars. Yeah. Thank you so much. I just need a certification and I'm going to be successful. And actually, Mark and I kind of believe that, and it's not the case every time, but I would say certification can actually harm your business in a way. I don't want to scare anybody in saying that, but it can commoditize you in a way. So if somebody says, I'm certified in DISC, just for example, I have a certification in DISC. Well, that's great. But if you look on LinkedIn, there's probably 30,000 plus of other DISC certified coaches. So then they're just basing their decision to work with you on your price, right? So it's always, they're going to go with the lower price option every time so that's how certification can actually be even though everybody wants to say i'm going to put that on my profile that's great don't rely on that to become to become successful
SPEAKER_03:and we found that from our research as well so we did our research paper last year and one of the investments that had the lowest return was actually investing in certifications and they're not cheap either so it's not like there's like significant amount of money you're putting in to get the certification but if you're thinking that the certification is going to help you in any way marketing wise that's not happening you might get some knowledge, but people, especially for coaches, people don't really care if you are a CPC, MCC, PCC certified coach from ICF. Most people are just not aware of it, that there are certifications like that. Only companies, certain companies, I guess, do require you to have a certain certification, but that is the only case where you might get.
SPEAKER_01:That's what we say. If a company is requiring you to have it, that's the value in that. But the certification companies, and it's no fault of theirs, that's not what they're designed to do. They're designed to teach you the technical skills of coaching. That's great. I always said, if you've invested or you're planning to invest in that, fine. But like you said, it's not going to guarantee you business. So those certification companies are not teaching people how to build a business. And that's been the disappointment I've heard over and over and over again. So that's fine. Get your certification if that's what you choose to invest your money in. And you're right. It's a lot of money. I would actually suggest to people, work with coaches like us. Let us help you to get marketed. And then if you feel like you need that certification and you need those letters by your name on LinkedIn, then do that. But you're going to need money to come in the door. So to be able to pay for that certification In your
SPEAKER_03:case, right now, think about your business and think about growth in the future. What are the challenges that you're facing in further growing your business? Where do you typically find challenges for yourself?
SPEAKER_01:The mindset that we were just talking about is that, I guess I'll call it a scarcity mindset, or maybe it's the belief in themselves. I'm not sure, but where people are held back by the financial investment of getting the support that they need. And that breaks my heart because I have a lot of coaches that I'll consult with and, or they'll do our workshop and then they'll go away and go, well, I got these two pieces and they just what I needed. I'm going to go off and figure this out. The rest of it on my own, not going to invest into your program or getting the support that I need. And ultimately they end up back in our program. I tried this for a year. I tried it for two years. I'm still struggling and spinning my wheels. I thought I had what I needed. I really do need the support. And we were actually just on a LinkedIn live today with one of our clients. And he was talking about that exact thing. Like, and he came to us with that exact story. So it was funny. This just came up today. He's like, you guys invited me to your work. I came I did it I thought I could figure this out on my own and a year later I came back and said I should have done it sooner and I'm really glad I'm here now and I and he was talking about all the returns he's gotten since he's worked with us and we didn't even ask him to we're like we're just interviewing him for another reason but he went on and on I'm gonna have to clip a whole bunch of testimonials out of that that's been our bottleneck is that we give this workshop it's fabulous we've improved it you know every time we do it and I'm like it's to the point now where it's just rinse and repeat we could just do this every month and ultimately we bump up against people And even though it's what I would consider quite affordable, like I said, it used to be high ticket. Now we've made it so it's accessible for anybody. I just want to say, if you can't invest this amount into your business, then maybe you might want to get a job. Like maybe this isn't the thing for you. You've got to be willing to invest in your business to get support. That's the first place. And yet there's other things. There's software, there's team. You shouldn't be doing all the work yourself. You should be hiring a virtual assistant, but don't do that yet. Don't think you're going to hire people to do things for you. And we're talking maybe the lead generation as an example until you know what to do, because then you'll be wasting your money. If you don't know what to do to market your business, there's a difference between outtasking and outsourcing. Outsourcing is to somebody who knows what they're doing. But again, you have to have your authentic voice. Nobody can replicate that for you. So we teach our clients, we used to do lead gen for the clients. And now it's like, we're going to teach you how to fish because you need to know how to do that for yourself. You need to do the outreach. You need to have your messaging aligned. And from there, and another kind of pitfall, like I said, is, and it's aligned with that is maybe they don't have belief in themselves if you know you have something to transform people's lives you need to step into that and be proud of that and be bold about it so it's that's the other kind of thing that we bump up against just maybe they don't believe in themselves so they can
SPEAKER_03:do this so it's mostly a mindset issue that kind of like affects deconversion on the workshop you would say that is kind of like the main bottleneck right now cool and that makes sense and i feel like it is the case with most people who are running workshops is for the people who they get on the workshop not all of them are ready or they might get ready later on you mentioned that they just come back later and join your program could also be timing most of the time and appreciate thank you for sharing that right now when thinking about the coaches like yourself who want to scale their impact and there's a lot of coaches who are listening who also want to scale their impact is there any advice you'd give to these coaches
SPEAKER_01:well i think i've given a lot of that as far as you know listen you've got to be building your network that's another thing i see a lot so i'll give you that kind of tip but there's a lot of coaches out there who are been told they've been sold a of goods. It says, oh, just post more post content and people will be the path to your door again, using that term. And then I'll look at how many people they're connected to. And sometimes it's about 150, maybe it's 300 people on LinkedIn. I have 30,000 connections on LinkedIn. I've had to remove some people so I could make room for more, right? If you're not growing your network, nobody's seeing your posts. Those 150 people that you're connected to aren't even online most of the time. So who is seeing your posts? So you have to think about that too. So spending your time posting and not growing your network is not going to help. So that would be another kind of piece of advice that I would give. So it's all about, and it all points right back to what we talked about in the beginning. You've got to be building relationships, authentic, meaningful relationships, not just go buy my program. That is not building a relationship. And so the market research is really valuable, but be careful. I hear a lot of people that are doing inauthentic way. And that's why I said we, I'm teasing it. That's something that we teach and it works. I know that because like I said, we get clients who tell us and starting in phase two, when we start to go into the market research, they're already starting to sign clients. And They're shocked and we've been shocked. Like that wasn't always the intention. It's like, well, we'll help you to build relationships and maybe one day they'll become a client in the way that we're teaching the way to do market research. People are going, well, I want that. How can I get that? Well, that's not the purpose of this call, but I'd love to talk to you about that. So for us, it's to the workshop, but for others, it might be, well, why don't we book another call and I'll walk you through how we can do that together.
SPEAKER_03:Thank you for sharing. That was actually one of my favorite parts of this podcast is we talked about that as a strategy. So thank you so much for sharing that. And for anyone who is listening to this and wants to connect with you or find you, they can go into LinkedIn and look up Jamie and basically search for Jamie. And they'll be able to find your profile.
SPEAKER_01:Yep. My first name that was spelled J-A-I-M-I-E, which is different than a lot of Jamie. Make sure you look for that. If people want to join into our workshop, we have it open right now for registration. It's upscaleyourbusiness.com. That's our website. So if you can't find me on LinkedIn, go to the website, upscaleyourbusiness.com slash five, the number five dash day So we call it the MAP workshop, which is Monetize, Accelerate, Prosper. And then when we get into the workshop, we actually transition that MAP into another acronym. But I'll save that as a surprise for when they join in. Oh,
SPEAKER_03:thank you. We'll make sure to put Upscale Your Business, that link also in the description of this podcast so people can find it. Thank you so much, Jamie. It was lovely to have you on the
SPEAKER_01:show. It was great to be here. Thank you. I appreciate the invite.
SPEAKER_02:That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, Thank you.