Career Coaching Secrets

How to Pivot Your Career with Confidence with DeAnna Busby-Rast

• Davis Nguyen

Share episode

In this episode of Career Coaching Secrets, our guest is DeAnna Busby‑Rast, founder and CEO of Authentica Group, who brings over three decades of leadership in corporate America spanning roles in marketing, sales, training, and business development to her dynamic work as a career coach, speaker, and executive advisor; after stepping away from corporate in 2023, she now helps ambitious professionals and organizations unlock their potential through tailored coaching, immersive “Connect & Inspire” events, and strategic growth programs.

You can find her on:
https://www.linkedin.com/in/deanna-busby-rast-8a00716/
https://www.authentica-group.com/
https://linktr.ee/deannaauthenticagroupomaha
https://www.instagram.com/authenticagroup/
https://www.facebook.com/AuthenticaGroupOmaha


You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com

Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

DeAnna Busby Rast:

I generally will have a panel come in where we're talking about a pertinent subject and then what I do is we actually collaborate and have what I do is roundtable exercises where the individuals that are participating in this event get the chance to meet the people around the table. We talk about very particular subject matter and then they get to present back what was going on at their table. What did they learn? What did they talk about? What were the big key takeaways? So it's a little of presenting. It's a little bit of engagement and it's a lot of collaboration. My hope with every event is that when those individuals walk in that room they get to meet new people, they're in a comfortable space, but most importantly that they leave with something that they didn't know when they walked in.

Davis Nguyen:

Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Nguyen, and I'm the founder of Purple Circle, where we help career coaches scale their business to $100,000 years, $100,000 months, and even $100,000 weeks. Before Purple Circle, I've grown several seven and eight figure career coaching business myself, and I've been a consultant at two career coaching businesses that are doing over a hundred million dollars each. Whether you're an established coach or building your practice for the first time, you'll discover the secrets to elevating your coaching business. business.

Kevin Yee:

Welcome to Career Coaching Secrets Podcast. I'm Kevin, and today we are joined by Deanna Bubsby Rast. She is the founder of Authentica Group. She's based out of Omaha, Nebraska. Welcome to the show, Deanna.

DeAnna Busby Rast:

Hi, Kevin. Nice to be here.

Kevin Yee:

I always like to start off the podcast with hearing about the origin story, the lore, and I'm very curious, like, what got you into coaching? And more importantly, like, what made you want to turn it into a business, I guess?

DeAnna Busby Rast:

Here's what I will tell you. I have been a coach, a leadership, a development coach, virtually my entire career. Although I spent 30 years in corporate America, when you really take a look at what I was doing in corporate America, I spent years in training and then I spent the majority of my time in sales leadership positions where I was either an independent contributor or I was at the C-level curating the teams, both sales, marketing, corporate communication. And as a leader, a big portion of what you do every day is coach. So I really have been doing it my entire career. When I decided to exit the corporate space and really dive into this idea of bringing those years of experience and that value forward to other professionals, other leaders. It was just that pivotal moment of me saying it's time to do something different and give back to others who actually will find value in the coaching experience.

Kevin Yee:

And so fast forward to now, like who are the kind of people that you help? How did you discover your like ideal clients, I guess?

DeAnna Busby Rast:

You know, interact When I very first started, I thought I would focus very specifically on career or what career transition coaching was. And why I picked that was because I went through massive transformation myself. And I still provide that coaching. I work very closely with individuals who are in significant transformation. Maybe they've had a tipping point in their career. So the first thing I will tell you is I work closely with individuals. But also through the growth of my own and pivoting where it makes sense, I work very closely with businesses. And I work with those businesses to help them with leadership, emotional intelligence, really growing their leadership base. So the concept behind it is it's really executive business coaching, helping businesses with their own growth strategies and also growing their best people. So what I've done, Kevin, is I've blended 30 years of experience into my coaching practice. And I, again, work very intimately with individuals and then very closely with businesses. If you don't mind me adding this in, I'm very committed to the professional growth of people. In fact, how we grow is just taking a moment to take a step back, look inward within ourselves and say, what is it that I need to do to become a better professional, a better leader, a better person? And I've always been a huge proponent of professional development. So another piece of my business that I love to do is I also facilitate my own events where I bring people from the Omaha business community And I host workshops where they're coming in from different areas, different organizations, different types of businesses. And we collaborate together about significant topics that matter to us as business leaders and professionals.

Kevin Yee:

That's interesting too, the whole events and workshops. I find that it's a strategy that a lot more coaches are using these days, especially in this like digitalized economy as well. And so what I'm very curious about is how do people typically find you, what does your marketing kind of look like at this moment in

DeAnna Busby Rast:

time? So, you know, when I was completing my career coaching certification, one of the interesting statistics that came out is most coaches unfortunately fail because of this whole sales and marketing aspect of what we need to do to grow our business. The good thing was, is my degree was in marketing space and sales execution. So that kind of worked in my favor. And I had been running sales for 20 plus years. So I think the first thing I would say is I'm big on planning an organization. So the first thing I did was to sit down and build my business plan. Now, not a business plan that was, you know, big and had 150 pages, just a simple plan that says, where am I headed? Where am I going? How am I going to be successful? What does my forecasting look like? That was one. But the second piece that came in and it was really, really important to my business was I had worked in corporate and I was out of the Omaha business community. So in order for me to to reconnect with this community, I sat down and built a networking strategy. How am I going to get people comfortable with who I am, what I'm doing, the value that most importantly I bring to them? So it was networking was the other big element to it. I would also say hosting my Connect and Inspire events ended up being a feeder into my business. And that's why not only do I just love hosting those events, but when people join those events, then it kind of clicks. They're like, well, maybe I do need to bring in an executive leadership, a business coach to help me either grow my business or grow my people. So that's another way that that has helped me to do it. Of course, social media. Now, how I utilize social media is really for brand awareness and really for people to understand who I am today. So when I left the corporate space, I was well known in the industry of which I was working in. But now I needed to bridge out and let people know that I was bringing a skill set forward that was very different than what I had done before. So social media for me is brand, and I use it for brand education and inspiration.

Kevin Yee:

Now, I'm very curious about the events part. Of course, we can go into social media in a bit. But let's say I'm interested in your events. What does a Deanna event look like, I guess?

DeAnna Busby Rast:

So the events, I try as hard as I can to mix it up. But here's what I will tell you, that it is not an event where I stand up there and I just talk at you all day long or all morning long. That is not the approach I take. So it's generally me speaking 15, 20, 30 minutes in the opening comments. I will either bring in a keynote speaker or I will have a panel come in. I will tell you adults really enjoy those panels because it gives that chance to ask questions. It breaks the barriers. It breaks the fear of asking questions. So I generally will have a panel come in where we're talking about a pertinent subject. And then what I do is we actually collaborate and have what I do is roundtable exercises where the individuals that are participating in this event get the chance to meet the people around the table. We talk about very particular subject matter, and then they get to present back what was going on at their table. What did they learn? What did they talk about? What were the big key takeaways? So it's a little of presenting. It's a little bit of engagement, and it's a lot of collaboration. My hope with every event is that when those individuals walk in that room, they get to meet new people. They're in a comfortable space, but most importantly, that they leave with something that they didn't know when they walked in.

Kevin Yee:

That's

DeAnna Busby Rast:

really

Kevin Yee:

interesting. You know, your approach reminds me of, as you're speaking, there's two books that came to mind, actually. One is the one-page marketing plan, which is like a very simple action plan type of thing that you're kind of alluding to before. What have you noticed after hosting these events? Do people treat you differently? Do they want to work with you suddenly? I'm kind of curious about the reactions to these events.

DeAnna Busby Rast:

So a couple of things that rise to the top one is yes i have definitely had the opportunity and been blessed with people reaching out saying would you come and speak at my next event would you come and host a group coaching session can i get you to come in and curate a specific training subject on this particular topic that you just spoke about so yes that does happen a hundred percent happens and by the way this will be my event in october will be my fourth event that i'm hosting nice but what also i love is when people walk away with meeting someone new and I see them continue those relationships, those partnerships. So again, it's that space to come where you feel comfortable, but you get that chance to meet somebody new and then those relationships go on and on and on. That is another huge benefit to it.

Kevin Yee:

Very interesting. You also mentioned that you're also on social media and stuff. What kind of things are you doing for your current social media strategy at the moment?

DeAnna Busby Rast:

Yeah, it's a great question. So social media It's not all about pushing out my business because we have to remember at the end of the day, it's my clients that matters the most. It's how we grow as individuals. So when you think about the approach I take to social media, I really look at it in four ways. One is, am I inspiring my audience? Am I educating my audience? What am I doing out in the community to support the community, the nonprofit space? What am I doing to promote my business, my brand, my exposure? So my thing is, I really look at my social media social media strategy in those categories. And when I am working through that social media calendar and you have to be consistent with it, you can't just do it once in a while. I really structure that around those four key areas, education, inspiration, promotion, and community. That's where I focus.

Kevin Yee:

You seem really big on the community, that community and connecting aspect as well. And it makes sense because connect and inspire is like writing on your shirt and stuff too. So yeah. I'm also very curious, like the people who who do decide to work with you too, what are some common problems that you're noticing about their situations and whatnot? Do you notice any themes?

DeAnna Busby Rast:

I do. When I'm working individuals that are in what I call that transition, that tipping point in their life where they're not sure what the next chapter or the next book should be, what we generally face in those conversations is confidence and fear, right? So how do I get over the fear of change? So there's a lot of work that goes into that. And I find it very fulfilling when we're working back and we talk about moments where confidence was a factor in how we grew through those moments, right? So that's one piece. I would also say if I shift over to business, when I'm working very closely on the executive leadership side of the house, growing individuals professionally, I would say right now, one of the biggest themes I see is how do we have critical conversations? How do we have those really good conversations that need to happen, maybe that haven't been happening? That's one. And that's really working very closely with the C-level executives and organizations to make sure that we have good communication strategies. We're setting expectations appropriately. We understand the power of delegation up, down, and sideways. And we're really working through all of those elements that play a factor in keeping people motivated. And I do talk to leaders a lot about how important it is to keep people motivated. And if you don't mind, I want to give a really cool example. I met a gentleman a couple of weeks ago, a young gentleman. age 24 years old and I asked him what he is doing now in his job versus what he was doing in his prior job and he said he gave me all the information but he said one of the most important things that I do as a project leader is I really need to keep my team motivated and happy and one of the things that is so important when I am teaching leadership is how we are specific when we tell somebody they did a great job we have to be clear on what that means you did a great job and this This is what I saw. Being very specific is important. Where I'm going is this morning, this gentleman shares that we got done with this big project. Everybody did great. And what I decided to do was go buy a personal donut for every single person, put it in a bag, and I wrote what they did great on the outside of that bag. That is powerful leadership. That is specific leadership.

Kevin Yee:

Thank you for sharing that story.

DeAnna Busby Rast:

You're welcome.

Kevin Yee:

Now, I'm really curious because you said that you offer a lot of different modalities. Like one of the reasons why I love this podcast is I get to hear the different business models that are working for different coaches. And so you mentioned group coaching. Other coaches have mentioned one-on-one. What do your coaching modalities kind of look like at this moment in time?

DeAnna Busby Rast:

So right now, so it's individual one-on-one is the typical framework. When I am working in with businesses, there will be times I work with groups. So it could be a team or a department where I'm working on specific challenges or opportunities that they have as a group, as a unit, right? But the The other modality that I'm bringing forward in 2026 is really working with those entrepreneurs, those small business owners and those leaders. And I want to work them in group sessions because I believe, again, that we get so much power from collaboration, from experience, from learning through others. And so where I'm headed in 2026 and bringing that forward is creating that framework. They'll be more program based. So six week program, things like that. But they become comfortable with each other. as they're working through each one of those programs.

Kevin Yee:

Okay. Interesting. You don't have to give specific numbers or anything like that. But one of the things that I find is really helpful for coaches listening to this as well is like the pricing strategies, because some people when they're starting, they're doing something like hourly. Sometimes people are doing like a subscription based model or retainer model and others are doing value based pricing where upon certain milestones and stuff, that's when they get paid. So kind of curious, which way do you kind of lean toward? Which ones have you kind of experienced? experimented with and cut off? I'm very curious about your experience

DeAnna Busby Rast:

with that. I think it's a great question. And I love the question because it has been transformational for me. So initially it was on a per session basis and I wasn't charging enough, which made sense. I was new to it. I wasn't sure what I should be charging. I played around with it a little bit. Immediately after the first couple of clients, I doubled my price. Then I met with another coach. She asked me how much I was charging. She said, double it again. And I was like, Oh, I was starting to get uncomfortable. But the cool thing is because I spent so many years in sales, I knew how important it was to get comfortable in those uncomfortable moments. So where I shifted is I shifted to a more program-based pricing. So if you were going to do transformational coaching, it was one price, this many sessions, and you had to pay for the package. On the business coaching side, it is either on retainer base or it is on program base. So again, I sell it in packages. But what I definitely don't do is I don't do anything on an individual section standpoint. So it's either retainer or program is where I'm at.

Kevin Yee:

And I'm not sure if you're at the point yet as you're testing for pricing, but I guess from your experience being in sales and managing sales teams and all that, at what point do you decide like, oh yeah, maybe the increase in pricing is not ready for my market or it's like outpriced my market. Like I'm not sure if you tested, if you've hit that ceiling quite yet, but like, I'm curious your thoughts about that.

DeAnna Busby Rast:

So I think it is a place where you do have to continually test and get comfortable. Also, you have to be real, right? So, you know, I have to look at myself and go, okay, well, I've been, you know, in the business for, you know, roughly three years. I bring 30 years of experience. Again, I think that's my biggest differentiator, but I also want to make it reasonable, right? So sometimes you have to just look at it as a situation. Let me, I mean, even if I went back in my sales career, right? Not every pricing schematic was exactly the same. So sometimes it has to be augmented based on the situation based on the client, right? Things have to change. You have to be nimble. You still have to realize that your value, what value you bring to the table. So you don't want to give your services away, but you also have to be at times nimble with your pricing.

Kevin Yee:

Yeah. I think the most advanced people I know, pricing strategies and stuff, they always price the client, but that can always get super difficult. Are there any like frameworks or rules of thumbs that you use for initial pricing? So I'll give an example. When I was head of sales for Ali Abdaal and stuff, they asked me Like, oh, what should we start? And so I started asking my friends, one of my good buddies on YouTube, his name's Christo. I asked him and he uses a 10% model of like what people like make. And that's a good starting point for initial pricing. Do you have any frameworks or anything like that too? Totally cool if you don't have any, but if you go based off of feel, but okay, no worries.

DeAnna Busby Rast:

Yeah, no. I mean, the deal is, I think this also ties back to your ideal client, right? And so I work best with those individuals who have worked for a while and understand the complexity of business whether you are an individual contributor or you are a leader I think I understand exactly where your colleague was coming from but no I don't ever look at it as can they afford me I look at it as these are what you're getting as a result these are the references that I have to back it up and I think that's another really powerful thing right if somebody's paying a certain dollar amount for a coaching experience and the coaching experience isn't positive you're not going to get the referrals I think we're Referrals are another source of how I get business, right? I can give a list of 10, 15, 20 people who have worked with me.

Kevin Yee:

Okay. Yeah. Thank you for your insight, by the way. I just had to ask. I don't typically ask normal podcast guests, but given your experience, I thought it was like, oh, really interesting. Just get your opinion on it. I guess you kind of alluded that you wanted to do more group sessions in 2026, but where do you want this coaching business to take you in the next few years? Do you have any like secret dreams, big ambitions no one knows about? Yeah,

DeAnna Busby Rast:

I'm so curious. They are very exciting. One is a really truly looking how to scale the business. And what I mean by that is one way to scale it is what I'm doing with the group sessions, right? So that allows that collaboration and group coaching environments. The other thing I'm closely looking into is potentially hiring a couple additional coaches to focus in on areas where I see the greatest need. I will tell you that I'd love to bring in a coach who works with young professionals. I think that is an area that is needed and I know that those young professionals will find value in it. Also with the business side, helping on the business growth and development side is another area that I've observed that there are areas. So I'd like to see some growth in that space. There are two other things that also come to mind for me. One is to, I've started writing a book. I'm not nearly as close as I would like to be, but that is a place that I'm very interested and passionate about. I'd like to speak more. I mean, to be very honest with you, I love that opportunity to facilitate facilitate and help motivate a group of people. So I'd like to see a little bit more of that as well.

Kevin Yee:

Yeah, it's really interesting to see that you're thinking about hiring more coaches and speaking and all that. Again, I think it goes back to the connecting aspect that the recurring theme of connection that I see on this as well. Now, as you're thinking about scaling, what are some challenges, bottlenecks that you're kind of noticing in your season right now? And maybe like the stuff that people kind of don't see on the Well,

DeAnna Busby Rast:

I mean, let's be honest, right? I'm human. And so I work with my own mentor, my own coach to challenge me, to get me to think differently. He knows me very well. So he also is able to address both the personal and the professional side of some of these ideas that I have. So we have to look at it or I have to look at it and say, okay, what makes the most reasonable sense for me to grow this business? So when I think about scaling, when I think about bringing in additional coaches, how can I get those in individuals to connect with the authentica group brand the message the empathy that goes in with the type of business model that i've created with my voice like i know my voice i've created my brand book i know how i work i have to find coaches that can replicate that or come close to understanding the authentica group name the brand the message and they can carry that out and so that's probably one of the barriers that i'm looking at barriers that i think i can overcome but it's definitely an area that I need to think about. The other thing is because today I don't have employees. Don't get me wrong. I use lots of resources. I outsource many of the things that Deanna's not good at, but I will tell you, do I bring them on as employees or do I bring them on as individual contractors? So those are some of the challenges that I look when I'm trying to think about this idea of scaling, if that makes sense.

Kevin Yee:

Yeah, that's awesome. I would like to play a game with you two or get your thoughts on this. One of the recurring segments I do you on this podcast. It's called Good Investment, Bad Investment. The best thing that you spent money on for your coaching business and the worst thing that you kind of wish you got your money back from. If you're open to it, I'd love to hear your best investment and worst investment.

DeAnna Busby Rast:

The good news is, at least I think, I have some of the good best investments, but I do have a couple bad investments that will all bring to light. Best investment out of the get-go was to get a CRM in place. The customer relationship management system was absolutely essential and I needed to understand what I needed to run my business. I needed a platform that allowed for marketing automation. I needed something where I contained all of my contacts, my leads, my contacts, my clients. I needed a CRM that allowed me to communicate with my clients. They could pay online. They could talk to me online. They could upload documents. I needed that platform so I could be more efficient because there was no way that I was going to be able to manage this business by Excel Stretch Reach. There was just no way it was going to happen. So that was my first investment. investment and a very needed investment.

Kevin Yee:

Which CRM did you end up landing on and why?

DeAnna Busby Rast:

They better give me some dollars back here. It's a program called Visita. Yeah, it's a program called Visita, V-C-I-T-A. And I did look at, you know, I come from a Salesforce background, right? So I've used Salesforce for X number of years and it's a great platform. Don't get me wrong. But this particular platform, they did a great job working on the smaller entrepreneur, really understanding it needed to be an inclusive type of product that they were bringing to market. and they did a great job. Like I said, the marketing automation, it does text messaging, it does reminders of appointments, it has the widgets to connect to my website. All the things that I needed were really, really important. The second thing I would say on the bucket side of I'm so proud and happy that I did it was to realize what I was really good at and what I wasn't. And that meant that in my life and in my career, I understood what a CFO did. I understood what a chief operator did. I understood what a CTO did. did. And so I quickly knew that I know finance. I know how profit and loss works. I know everything that goes into it, but I didn't want to run those books. And that detail was not my strength. So I hired somebody to do that for me. And he does a fantastic job of it. Now mistake. I tried to build my own website. It was okay, but I spent money on it, right? I spent time, my own resource time. And then of course on the website itself. And I literally threw all that work away and I hired somebody who had experience with websites to build a new website. So that would have been my other area. Uh-oh, I probably should not have done that.

Kevin Yee:

Just because you can do something doesn't mean you should do it. And I think both those last two examples are really great examples of that. Because I think a lot of us like new business owners or even experienced ones, they still make the same mistakes sometimes. And your situations are so relatable, by the way. I have horror stories, but I'll save that for my podcast. I would like to ask you for some final advice. This is another question I ask a lot of the podcast guests and knock on wood, I hope this never happens to you, but let's say Authentica group goes, disappears, right? And you had to start over tomorrow, zero followers, zero clients, zero the relational capital that you kind of built over the last few years, but you have all the wisdom that you have now. What would your first 90 days look like if you had to rebuild this business?

DeAnna Busby Rast:

If I had to rebuild the business and start over, I would probably go right back to how I started this and I am a big person and a believer in visual visualization and vision and sitting down and getting it out of my head and onto paper so I think just again not writing a book you know of a business plan but getting it out on paper to say what and how can I develop something the other thing I might say if I was going to revamp it is do a better job on identifying my ideal client you know they really pushed that when I was getting my coaching certification and I kind of thought they were a little crazy. But the truth is, is really understanding the ideal client is incredibly important. So bringing clarity to that earlier would have been great. So I would say I would be very conscientious of what I was bringing forward to my potential customer base. The last thing I would say is if I got the opportunity to start all over brand new, just brand new, I'd probably want to write that book first. Really?

Kevin Yee:

Why is that? very curious

DeAnna Busby Rast:

because writing that book right being able to share my personal story of resilience of pain of growth how I brought that forward how I intend to bring that forward I think could be a way for me to speak more freely about it versus today I tend to speak only when asked if that makes sense right so I haven't really put my speaking foot forward if that makes sense but I'm at a particular place in my life, right? Where I look at my next 20, 25 years of working and seeing myself as a business owner is where I see myself, but I also see myself as getting more into that speaking space. So I would probably spend a little bit more time working on that and then really identifying, like I said, what is my ideal client? Really understanding and then putting all the eggs in that basket and running with it.

Kevin Yee:

You know what's so funny? I've taken so many programs myself and that my friends have taken programs. And I think we've all come to the same realization as you, where it's like, yeah, we always skip that because that's not the fun part of like doing business ever, right? No one gets excited being like, oh, I want to do my ideal avatar sheet, right? But I think like it's so essential because it dictates your offers, your content marketing, all that sort of stuff too. It

DeAnna Busby Rast:

does. And Kevin, I mean, when I'm coaching entrepreneurs and small businesses, as somebody said to me, I need to move faster. I said, I know you do. And I want you to, but we have to get this right because this is foundational to every time you open your mouth every time you print something we have to have this right so i have to eat my own advice i guess is my point

Kevin Yee:

yeah but especially with ai and all these really cool tools these days like it's so much easier than before and then something i've been doing personally is like especially for the content marketing side having my ideal clients and stuff having them be real people having podcasts with them just talking these conversations and then having ai be like hey do the sentiment analysis, pretend to be this person. How would they react to this piece of content? The thumbnail and stuff like that is way better with, I know everybody's like, oh my God, AI, it's going to take all our jobs. But I feel like AI is like a really good, yeah. I think it's much better for human connection.

DeAnna Busby Rast:

It helps us as individual coaches and entrepreneurs. You know, interesting. I'm not a great writer. I'm a great speaker, not a great writer. So the interesting thing is, is in growing up in corporate, I would have marketing people and editors that would take what I wrote and say, oh, okay, I'm going to fix that, right? Well, today as a single entrepreneur, I need ChatGPT to edit what I write because I'm not a great grammatical writer. So thank goodness for ChatGPT.

Kevin Yee:

Yeah, it's definitely a game changer and it understands the nuances of like your brand voice too and all that too. So yeah, what a time we live in, Deanna. I didn't grow up in the time of AI and I'm so glad to be in the time of AI right now. So Deanna, how can people find you? How can they connect with you?

DeAnna Busby Rast:

Okay, so obviously the website's easiest from just an authentica-group.com. Linktree is one way that you can, you just go on to deanna.orbusby-rash. Linktree is one way. And in Linktree is all of my social sites. But I'm on LinkedIn. I'm on Facebook. I'm on Instagram. And then the last thing I'd also like to mention, Kevin, is remember how I had mentioned a big piece of what I do is helping professionals, helping people grow. And I'm actually in the process of working very diligently on a YouTube channel. So watch close for that YouTube channel. Because the idea behind that YouTube channel is to bring all of that knowledge and those educations forward to my following. And so there will be information on there about how to build a business plan. Why are we afraid of sales? You know, understanding the sales grind, what we can do to truly network, things like that, that I'm super excited to bring that education forward.

Kevin Yee:

Ooh, I'm excited for the YouTube channel. YouTube is the huge play these days. And it's so great because people can wash your dishes while listening to you and learning at the same time or maybe even laughing at the same time if you have some cool jokes in there too so yeah

DeAnna Busby Rast:

let's hope I can figure that out yes

Kevin Yee:

better invest in those comedy lessons Deanna

DeAnna Busby Rast:

I better

Kevin Yee:

hopefully that'll be your best investment in the future thank you so much for spending the time with me spending like really dropping the knowledge and everything that's been going on in your coaching business and stuff too and your thought process behind everything I found it very insightful and I believe other coaches coaches and you want to know the crazy thing about this podcast too there's a lot of people listening I found out the demo for this podcast recently there's a lot of people looking for coaches listening to this podcast too which blows my mind so yeah hopefully

DeAnna Busby Rast:

that's awesome

Kevin Yee:

yeah that's good for you

DeAnna Busby Rast:

guys well it is and then the other thing is I'm a person of abundance right so if I can help another coach be successful I am all about that right and I hope that I get that in return right so I'm not afraid of the competition competition is always real it's if you're a business owner, you have to embrace that, right? But you also have to know what your differentiators are. So I love that you're doing this. And again, I would say if a coach wants to reach out and have a conversation with me, feel free to do so. Would love that.

Kevin Yee:

Generous offer. Generous, irresistible offer right there. Thank you, Deanna, for coming out to the podcast. Hopefully you guys listening to this do connect with her. Thanks, Kevin.

Davis Nguyen:

That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe to YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This conversation was brought to you by Purple Circle, where we help career coaches scale their business to seven and eight figures without burning out. To learn more about Purple Circle, our community and how we can help you grow your business, visit joinpurplecircle.com.