Career Coaching Secrets
Career Coaching Secrets is a podcast spotlighting the stories, strategies, and transformations created by today’s top career, leadership, and executive coaches.
Each episode dives into the real-world journeys behind coaching businesses—how they started, scaled, and succeeded—along with lessons learned, client success stories, and practical takeaways for aspiring or established coaches.
Whether you’re helping professionals pivot careers, grow as leaders, or step into entrepreneurship, this show offers an inside look at what it takes to build a purpose-driven, profitable coaching practice.
Career Coaching Secrets
How to Turn Sports Mentorship into a Scalable Coaching Business with coach Steven D'Anna
In this episode of Career Coaching Secrets, we sit down with Steven D’Anna — former college athlete, sports consultant, and founder of College Sports Consultants. Discover how Steven blends mentorship, coaching, and business strategy to help student-athletes navigate the complex world of college recruiting, while preparing them for life beyond sports. Whether you're a coach, parent, or athlete, this conversation is packed with lessons in leadership, service, and scale.
You can find him on:
https://www.linkedin.com/in/stevendanna/
https://www.coachdannarecruiting.com/
https://www.collegesportsconsultants.com/
https://www.instagram.com/coachstevedanna/
You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets
If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com
Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay
The one that I didn't really know and didn't know that I didn't know it was to really kind of start with the outcome in mind. That's kind of that image. That's kind of that thing in the distance that you're looking at to say, what are we going towards? Where's this North Star that we're shooting for? If you don't have that, you know, you kind of meander, right? It wasn't perfect. Do you want to grow a company and sell it? Do you want to continue to impact lives? Do you want to talk to a million people on a webinar? I mean, what is it, right? I just want it to be a side gig because I want to make 10 grand and go on vacation. God bless you. If that's what you want to do, you should go do that. If it's more than that, define what more is, right? Figure that out. And it's okay to have a target and adjust it. But without a target, Man, you just kind of get lost in space. And I did that. And I had to learn the hard way. And it's so simple, but yet I missed it.
Davis Nguyen:Welcome to Career Coaching Secrets, the podcast where we talk with successful career coaches on how they built their success and the hard lessons they learned along the way. My name is Davis Nguyen, and I'm the founder of Purple Circle, where we help career coaches scale their business to seven and eight figures without burning out. Before Purple Circle, I started and scaled several seven and eight figure career coaching businesses myself and consulted with two career coaching businesses that are now doing over $100 million each. Whether you're an established coach or just building your practice for the first time, you'll discover the secrets to elevating your coaching business.
Rexhen:Hey everyone, welcome to another episode of Career Quotient Secrets Podcast. I'm your host, Rexhen, and today's guest is Steven D'Anna. He is a sports consultant, entrepreneur, and the founder of College Sports Consultants, helping student athletes navigate college recruiting with a results-driven system. With over 20 years of leadership and consulting experience, Steven blends business acumen, mentorship, and servant leadership to transform lives through sports. He's also a real estate investor, pastor, former college athlete, husband, father, and a committed follower of Christ. And it's my pleasure to have you on the podcast today. Welcome to the show, Steve. Rexhen, thanks for having me. I appreciate it. Steve, tell me a little
Steven D'Anna:bit
Rexhen:more about what inspired
Steven D'Anna:you to become a coach. You know, as a former college athlete, I was blessed to be able to go to school, play sports, have a great experience. I could talk for days about the value of athletics and the lessons that you learn, not just for sports, but for life, right? And dealing with adversity, camaraderie, teamwork, failing, getting back up and, you know, winning, right? Learning how to deal with all that, the success and the downfall. But I graduated from college and started working in the consulting and I am a civil engineer by discipline, so I was used to consulting with people, and I really love solving problems. That's part of my DNA, probably the reason I was good in math and science. So I had gotten to a point after the corporate world that I really wanted to make a change and had met some folks that had done this that I had been friends with and kind of stayed in contact and kind of dabbled in it. And it really was a calling of mine to get into it because I had such a passion for sports and loved the college game. and i was personally someone that went through the process and i didn't even know what i didn't know my parents did not go to college they just wanted the best for their children and you know it was go to college why because it was the the prospect of a better future and they didn't do it right so they loved me that's what they wanted me to do i'll be honest for me if i didn't have athletics in college I don't know if I would have graduated, right? I was a good enough student, but I wasn't motivated enough. What I was motivated with was playing sports, right? And I was blessed because I played football. And in high school, I played football, basketball, and baseball. It was a big part of my life, my friends, my circle of everything I did. And for me to go to college, it's what kept me straight because I had to keep my grades up to keep my scholarship. If I didn't have my scholarship, I couldn't afford to go to college. So it was a perfect balance for me. And we could talk about it later in the show with everything, but I had some things that went on that were great and it taught me things, but we didn't even know how to navigate it. And today is different and there's other mechanisms there. But because of that experience and because of dealing with some of the ups and downs, and my career was great. I'm grateful. It was wonderful. I met my wife in college. I was relatively injury-free. So for me, it's a very positive experience. I really wanted to help others go through that process more prepared, with better awareness, with better understanding and knowing what they wanted. There's a lot of noise out there, and this was a way to cut through it. We're big on, my wife and I, my family, on serving and to be able to serve through consulting to help people, to provide value, kind of just aligned for me as a person. So I enjoyed the coaching space. I coached on the sideline at the high school level, was very grateful, and it was a rewarding experience. So this kind of cultivated with the consulting side and mentoring and the coaching. So for me, I was blessed to find it.
Rexhen:And it's been almost 13 years and seven months now that you're doing this, right? So it's quite a journey. It is.
Steven D'Anna:I was dabbling in it before and made a much bigger commitment, both financially, both with my time, my effort, and whatnot, to get to this point to make this my primary job, my primary career. And this dates back, the dabbling in it and knowing the people that I know in the industry goes back 30 years. But this is something that I've been committed to for, yeah, about 15 years now. Yeah.
Rexhen:And how does the journey look like from the moment that you actually went full on in your business to where you are at today? How does that look like? Oh my goodness.
Steven D'Anna:It looks like the evolution of almost anything, right? It started as something small and I assume it would be like most things because the world changed, the industry that I'm in changed, the forces within it, whether it's the NCAA or athletes or technology and whatnot, all of that has changed, right? I make the joke with My athletes and even some of the partners we deal with that, you know, some of those things would change every, you know, kind of three to five years early on. Right. And it was pretty straightforward. And now it's every three to five months. Sometimes even it feels like it's three to five weeks. It changes that rapidly. But some of the other changes I would tell you. You know, when we got into this, it was just doing recruiting. We were getting athletes and their families, you know, branded and marketed and got them into college to play their sport. It has evolved so much because, you know, like anything, when you pour your heart into it and you focus on it and you deal with it day to day, we have more from just this recruiting perspective. agency if you will right and i hate that term but it's kind of an industry thing we're very different we're on the other side of the spectrum we do all that we that that's part of what we do at the core service but how we do it how we perform of the mentoring the advisement the coaching the understanding the development of the athlete and the family is head and shoulders different from how we started, right? And that's a personal thing of what we've done. We really want to attack the entire journey of the recruiting, which is really the college journey, which is really a process of taking a younger teenager, 14 to whatever, 16 years old, 18 years old, and then showing them how to go through this, not just to go to college and play their sport. That's a big part. And we have metrics and everything about how valuable it is. But really, the life lessons that are there in dealing with that are really a grooming for the next 40 years. So we joke and say, this is four years of your life, college, for the next 40 years of your life and your career. Because the stuff that we work on is absolutely 100% translatable to what they're going to do as an adult, regardless of business, regardless of relationship. It could be a boss. It could be a coworker. It could be a spouse, a significant other. These lessons are absolutely 100% transferable to what they're going to do in their life. So we make a very big deal of it. We have the athlete understand it. We hope that they really dig in deep and understand what they're doing because they are making a huge choice. Probably the biggest choice they're going to make in their life to date as a teenager that can really position them. it's not catastrophic if they make the wrong one but If you can set yourself up right, do it right the first time or go in there with a plan. If you're going to do A, B, and C to get a specific outcome because that's what you want and that's your goal, great. We help you get there. We mentor. We plan it all out. At least they're in the best position possible to do what they want. The ones that do that have enormous success. We're grateful and it works out well. Even the ones that do it maybe not as perfectly as we'd like or follow through as much as we'd like still get very very good outcomes and they get at least the first part of the process.
Rexhen:Cool. Thank you. And just for me to understand this clearly, you talked about consulting, mentorship, you talked about recruitment, and then there's coaching. It seems like there's different things that go into it. So I'm a little bit confused because I generally just interview like coaches that are just doing coaching. How does the other part of it look like and how does it connect with coaching? coaching or is just like part of the offer? It absolutely is part
Steven D'Anna:of the
Rexhen:offer.
Steven D'Anna:And I will tell you because my clients are, and people in the business world will probably argue with me, but I'm just going to lay it out for how it actually is in my business, right? My client is a teenager, okay? But they're not paying the bill. So mom and dad are, right? And in most cases, mom and dad are very significant in the influence and the decision-making for where this outcome is going to go. Plus, they're also probably paying My fee for the service and the consulting that we do and the coaching that we do. So I have to address not only a teenager, but an adult. And this adult is very much concerned with the outcome of the progression of this teenager. So in that, there is a level of very deliberate coaching. This is how we do this. Here's a template. Here's why we give you this. This is a process. We're going to teach you how to develop a relationship with a coach. You may not play for that coach, right? But that's something you're going to have to do. And it takes time, right? So we go through very explicit direction and then even examples. We'll even role play with our athletes, right? I will make recommendations to them. And I'll always tell them, hey, I'm a 50-year-old guy. You're a 16-year-old. We are going to speak differently. But I recommend we're touching on this. So some of the coaching and the advisement is so succinct and so detail-driven down in the weeds because that's where we need to meet our client where they are. Some of the more advanced things or some more of the broader picture stuff is the parents, right? Or even an advanced athlete where they're looking at, they know what they want to do and they've kind of got at least some indication. And now we're fostering that because they're at a different point in the spectrum, okay? So it can be some high level stuff that we're talking about, you know, the return on that investment at that school, the alumni base, what they're going to be able to do with that degree. What does this mean if they were to be able to do really well in their athletics and be able to play And get paid for it. And what's that look like? Then you factor in the crazy changes that we've had in college sports with things like name image likeness, NIL, right? It's a buzzword. It's how college athletes get paid. Frankly, high school athletes can get paid in, I think... Well, depending on the time of this broadcast, 35 or 36 states across the United States. So it's relevant, right? Because it's changed how business, the business of a college athletics has been done. And then there is things like the transfer portal, which is meaning you can go to a school and before you'd have to wait a certain amount of time or sit out a year before you could transfer. And now... you could pretty much go play somewhere now and next semester play somewhere else, not hold back, not do anything. And by the way, you can unlimited transfer to different places. So a lot of this is because I do this work, And it's a consultative basis and a coaching basis. The consulting part of this is knowing the industry, knowing what they have to be prepared for, and then guiding them. I can't tell them to transfer or not to transfer. That's a very personal thing. But what I can do is I can consult with them and educate them on what that looks like and when that might be appropriate or not appropriate. Because sometimes it's the athlete driving it, and sometimes it's the circumstances, right? The world is not perfect. That industry is not perfect. College coaches move around. Programs close, right? Other programs move up. So there's different outside factors that go into it. But in a nutshell, that's how we do both the coaching and the consulting side.
Rexhen:And how do these young teenagers or the parents find you and reach out to you for help?
Steven D'Anna:Okay. So we're available all over social media. We're on all the platforms, right? So we're on X, you know, formerly Twitter. We're on Instagram. We're on even TikTok. We're on Facebook. We're on LinkedIn. We're on YouTube. And we put our content, you know, on there so you can find me there. We have a couple of websites. Most recently, probably the most current one is the letters of college sports consultants, CSCrecruits.com. You can go to Coach DM So we're out there. You'll find us. You type in Coach Deanna. You type in College Sports Consultants. You'll find us. We're available. We're on Google and we're available. So it's pretty easy to find. I think if you search recruiting, you know, we'd show up there as well. You'd look up college advisement. You'd find us there as well. You know, there's other people in our space. I don't believe there's anybody out there that's doing what we're doing the way that we're doing it. that we do it definitely. But we do get grouped into some of the folks that just do the recruiting piece. And if that works for you, God bless you. Do your due diligence and know who you're dealing with and get what's best for you. If it's a... Real advisement and real mentoring and an understanding of not just the recruiting process, which is huge and complicated and really not fair to parents, but you should get some advisement. We offer different programs to, again, meet you where you are to get you where you need to go in that whole process and hopefully in your college journey.
Rexhen:And just from the business perspective of it and the marketing side, have you done any research seeing where most people find you? Like you mentioned a few different channels. What would you say is the most effective for you? I'll
Steven D'Anna:tell you, in our business, what's been most effective has been, you know, X, Twitter, hands down. You know, I think most sports, most athletes in sports are on there, but not all of them. But that's been our biggest one. We have two accounts on there because it is so big. And we post on there daily or six days a week because we want to provide that information. I would tell you the one that is growing probably the most rapid and I think would maybe surpass Twitter or surpass X might be Instagram. I know we spend more time learning that than any of the other platforms, and that's the athletes. I would tell you from a parent perspective, LinkedIn I think is a great platform. It's been valuable to us to reach parents there. Facebook, because of how big it is, because it syncs and is owned with Instagram, there's some synergies there for us. I don't love it because it is so random on Facebook, and I think it's tough. We do all our stuff organic. We've tried ads before, but maybe it's because we have this two-headed monster of athlete and parent, and we have to target our stuff differently because they're different people. They have different drivers, and we want to put out good content because it's just... the calling of what we do. We're genuinely there to provide value. I get athletes that reach out and we'll have a conversation on a DM on any of those platforms, typically more of X and Instagram. But we'll have a conversation and they can book a call. And the call, the scholarship evaluation, we call it. Some people think of it as like a discovery call. We do that. There's no charge, right? We get on there. I tell my athletes and their parents, look, you're going to get value from this call. I want you to get answers. It doesn't cost you anything, but I want you to be smarter. I I want you to be better for doing this call whether you work with me or not, right? And that's a genuine thing that I put out there, right? It's meaningful to me. I hope that they find value. They find that we're credible. We give them an understanding of how much money they can save, the return on investment if they do decide to spend money with us, who and what we're aligned with and how we think it should go, and what we're willing to do to get them there. That's all a part of it. And if they do, I don't want to say we guarantee a great outcome, but we're very fortunate. All of our athletes that work with us get offers. All of them. get offers. Meaning, if you sign up and you're working with us and we've qualified you and you've qualified us, right? that you're going to get an offer to play in college. That could be junior college. It could be a prep school or post-grad. Typically, it's Division I, II, and III in the NCAA or the NAIA, which is just another governing body like the NCAA, probably most comparable to Division II, that you're going to get an offer. And that's important to us. You may not take that offer. You may get an offer that's full-blown 100% scholarship. You might get award money. But either way, you're going to be able to play at the next level. So that's the only guarantee I can give. I can't guarantee a scholarship because I'm not the one to give it, and only a college coach and that institution can do that. So anybody that tells you that in my business, frankly, isn't being forthright. So that's a big deal for us, right? This is very personal when it comes to that because, again, I went through this, and if I had a service like this when I was coming through the ranks... I would have been better off. My parents probably would have been able to sleep better. And who knows? Again, I'm grateful. I'm blessed because of how my journey went. It worked out. I was a guy that chose to transfer in the middle of my college career, started at one school, finished at another. And I'll tell you, I was lucky or it was the grace of God that got me there. But it worked out because we didn't know what we didn't know. And I don't ever want anyone to have to go through that because it's difficult. Transferring isn't simple. It isn't easy. The There's a lot of noise that goes into a lot of these things where I think the education and the understanding of what they're embarking on is critical, just like in business. You want to know the rules and you want to know what puts you in the best situation for the best outcome.
Rexhen:And you talked about how this can actually have an impact beyond this, beyond just getting into like playing school. It actually, these are some things that can help them throughout the rest of their life. Do you also work post-college with the athletes?
Steven D'Anna:You know what? It's interesting. We do in certain occurrences, right? So if we work with an athlete, placing them in the college, right? we try and stay in touch with any of them right as much as they want right we don't want to be a burden but if you find value and we have a relationship we keep it going right that's just part of being a good human being i think from the business perspective if someone goes to college and they want to look to transfer depending on the level and that crazy thing called the transfer portal they need some advice and they need some help so we we are there to help you know them out with that so that's how we've stayed in touch uh there's been some others that have had some opportunities to transfer for one year or for they graduate and they might get an opportunity to play professionally. So we've been there to advise. We don't specialize in that. We are not sports agents or anything like that to advise people. I'm sorry, to represent them as an agency to play professionally. But one of my colleagues, my a dear friend, one of my old college roommates who works with me, used to do that in prior life, right? I was an engineer. He was working for an agency in Los Angeles, right? So we have some inherent knowledge to do that. And because we've had some people that have been fortunate enough to go and do that, we've got one right now that literally just went through camp as a football player with a team in the NFL and probably playing in the Canadian League and who knows, might end up back in the NFL. We've had others, had a kid from 2013, 2012, I think, grad that played in college at the smaller Division I, and he has bumped around in the professional ranks for 10 years getting paid to play football in anything from arena to Canada to Europe, and he's been blessed to be able to do it. So, yeah, it's kind of neat that that part is there. The other part of your question was stuff that they do, not just working with them post-graduation from college, but you know, what we do now preparing them. I would tell you a hundred percent that the coaching and the lessons that learn in this process, they are life lessons, right? They really are. They're going to make you a better employee. They're going to make you a better husband or a better wife or a better partner, just a better person, because you're going to have some life lessons of how to deal and speak to people, right? We teach how to interview, what to say, how to interact both digitally, because it could just be a DM, right? When I can There was no DMing, right? How to email, how to present yourself, how to go through an interview, whether it's one-on-one or in a group setting because you go to a camp, or how it is when you have to go to a junior day or you go do a visit at a school, how to interact with a coach one-on-one and in a group. All those things are things that we cover. Now, that can be extrapolated when you're going to do an interview for a job. Once you go and you are working at a job, how to deal with your supervisor or coach or position coach, how to deal with the big boss, right? All of these different things. And because we're very entrepreneurial in nature, I share things with our athletes and their families because they may want to do some things like, hey, I want a little side hustle and I love dealing with athletics and I work out a lot. Great. I can connect you with someone and something that you could make some money doing that, plus you're going to get great health and nutrition type of products. Or, hey, coach, what do you think? I don't just want a door dash, but I need a job and I want to do this. Hey, what are you interested in? We talk about what they like and dislike, and then we advise, and we try and connect the dots. We are by no means catch-all-do-everything, but we are in the weeds with our athletes to know them and to help them and to advise them. So I'll have an athlete that will reach out and say, Coach, I want to be an architect. Okay, great. Hey, you're in this town. I have a network of people. We'll figure this out for you. I'll give you some names. We'll connect the dots, and we'll get them a job shadow. I just had one a couple years ago, thought he really wanted to be an architect, got him a job shadow. He spent, I think, four days, like the better part of a week, job shadowing with a firm. He got done. Coach, I'm grateful. It was pretty cool. But I don't ever want to do that, right? It just wasn't the right fit. But thank God, because he did that as a junior in high school, knows that that's not for him because he doesn't want to sit in an office and draw things up that an architect would do, right? So he learned something there. I've had others where they've gone through our program. We've made some calls to college coaches because they wanted to be a college coach or they wanted to be on staff at another program. So again... My network, I'm blessed because it's pretty vast. And we have a lot of followers on things like LinkedIn, which is a very professional social media site, that it's just about outreach and networking. So if I can leverage someone that I've dealt with or someone that I just met, why not? We're going to do that for our athletes. And then they learn to navigate, take those tools, and then they can do that in the future. So again, back to the original question. they're going to learn these tools and these skills that not only that we have to do the outreach for them every time, but they're going to learn how to do the outreach. Even with the recruiting, we do it with them and they do it as well. So they start to learn how to do this so that, again, to be able to teach them so they can be independent and do it and then have support. To me, that's the best of both worlds, right? Because now you've learned something of value that you can extrapolate and take with you. And if you need support, You have us there all the time.
Rexhen:Works out pretty well. I like that. I really like that. So it's actually giving them, prepping them also for their careers after. Networking is one of the biggest things that can impact someone's career. Teaching
Steven D'Anna:them how to just speak to someone and not just send an email or a text. Because they'll work on text and everything. But how to speak to them. We'll do interview. We'll do a mock interview just like this. Because they're probably going to do a Zoom call when they do their first interview. And if not, they're prepared. So we literally joke and go, look, you're going to be prepared. When we start the call, It's Coach Steve. I'm whoever, right? I'm Joe Smith, and I'm the guy looking to interview you. Dress the part. Speak the part. Be prepared. Have your notes. Do whatever you need to do. But when we go live, it is absolutely that. And I'm not breaking character. So if you screw up, we're going to have a recording of it. You're going to learn from it. We'll coach you on it. But go through it. like 100%, right? This is no longer practice. This is the game, right? So you have to perform. And it's funny how certain athletes are more adept at speaking and other ones are better at just the messaging. And when they kind of come out of that shell and they do it, it's really transformational. It's fun to watch. I love the evolution of the athletes that we work with because, you know, I have some guys that'll be like, yep, The kid doesn't say two words and dad or mom speak for him all the time. So by the time we're done, then he's just chatting away and it's just he and I, right? And that's great, right? Even on group sessions, when I get an athlete that's on a group call that is just sitting there, right? Hoping that we're not going to say anything that they have to answer to then growing and developing to the point where they're actually contributing to the call saying, hey, yeah, you know what? I experienced that. And when I did X, Y, and Z, I got, you know, this. So it's, It's great. We make this statement all the time. We're doing this, and people see the recruiting as four years, college, right? And whether it's four or five, it sounds better with four for the reference I'm going to make. But it's four years for the next 40, meaning be prepared to go to college. Make that selection. Be happy with what you're doing. Make sure it checks all your boxes because what you're going to do there is going to be for your career. And God willing, you get the next 40 years of your life to experience all all of those things that you worked very hard and opened up doors to do. So again, that's a pretty big deal if you're thinking, you know, yes, four years for your scholarship and your sport and whatnot, but preparing you for the next 40, man, that's powerful.
Rexhen:Cool. I really like that. And yeah, that is all good. You talked about also group sessions. So it's not just one-on-one coaching. There's also group coaching in it, right? Correct.
Steven D'Anna:So we have different programs. I used to do everything one-on-one and really offered one program. And what I found out was I needed to, one, be able to scale this and affect more lives, right? Two, you know, to do that, I needed to, you know, have a mechanism to do it. So group coaching was an obvious option, right? Speak once to more people, but I wanted the contact and I wanted the value. So, you know, what we sat there and said is, look, if we do this properly, we can do the group coaching where we can have our athletes, right? Because they're at different levels. Someone who is in their senior year is going to have far different exposure than someone who is in their freshman or sophomore year, right? 14 year old is going to be different than an 18 year old, but what they're, the journey they're going to walk and what they're going to experience, they can absolutely learn there. So there's huge value we found out, not by happenstance, but we thought it would be a little bit and it might be beneficial, to it being huge and more rewarding than we thought was having that group call allows you know, other people to share their experience. It also allows someone to ask a question that someone else might not. Either they didn't want to because they're shy or they didn't think of it yet or, oh, my goodness, I forgot, whatever. Those things have a habit of coming up so we can address more. So, again, we can, you know, yield more benefit to the ones that are there. So we have some programs that there's more hands-on and there's more one-on-one, but the group calls are still there. And it really pays dividend because I can be confident with whatever program that they're going to get value. And again, it comes down to the family, not just the financials, but it comes down to how they learn and what they want and where they are in their journey. But I'll tell you, going from one-on-one to group, but then having the one-on-one there as well, enormous because we can get very succinct and then we can also still step back for the ones that do have the one-on-one to still have the group and the ones that only have the group to have all the benefit. It's been, you know, it's been exponential, you know, for us to highlight more things, bring up more experience and to, you know, spread that understanding to the ones that are in the program. So I would, you know, if other coaches are looking at it, you know, bring the value, bring it to more, have the other ones share. If you get the right community, you know, I get guys that don't even know the other people in the program. Like they don't know them really. They've seen them or something. They'll follow them on Twitter. They'll follow them on Instagram. So now they put something up and they're like, yeah, that's so-and-so and he's in New Oh, that's so-and-so. He's in Utah. Oh, that's so-and-so. He's in South Carolina. And they follow them and they watch their journey and they learn from each other. It's been good. Some guys have even fostered relationships where they communicate outside of our platform, which, hey, great. We give them all the tools in the platform. When they take that and start doing that, it's a pretty big deal.
Rexhen:Do you have any goals that you're working towards for the next one to three years with your coaching business?
Steven D'Anna:Yes, absolutely. Absolutely. We've made a number of investments with both monetary as well as time. A couple of goals that we have, big picture, we're starting a foundation, a not-for-profit, a 501c3, because we want to help some more people. That's important. The service side is at my core of me as a person, my family, what we want to do. We want to leave the world a better place than what we got it in because of our faith. It's what we're called to do. If you're a Christian, that's what you do. We want to really take that and grow that. The ability to do that foundation is one of the things that we're working on right now. Logistically, getting all the you know, whatever corporate stuff that needs to be done for that, as well as picking our board members and then, you know, executing, you know, a strategy and all that, that will launch this year in 2025. And that's been, I don't want to say a long time in discussion, but enough that it was on my heart to do it. So blessed to do that. That's coming. Software. We continually look at better ways and more effective ways to interact with coaches to get that information, not just randomly, but succinctly back to our athletes. So we've taken the approach like business business, right? You have to be able to measure it if you want to fix it, right? How do you know if it's actually progressing if you can't measure it? So the mechanisms we have now, not only do we have processes that we've started to work on, which I could talk about for days as a business principle that I didn't use early on that I should have. And I knew better, but you learn the hard way. But now that we've done to a timeline and a map and a sequence of events that now when our athletes interact with coaches through our system, they get feedback through the system. Like they're interacting right through our tools and whatnot. We have a CRM. Our athletes get a website, right? This is business 101 for them. So again, for coaches, And even consultants and whatnot, don't be afraid to leverage those things that we know in the business world for your clients. If they are in business or they're not, and I'm talking about teenagers, because they will learn it if they want to do this. They will be better prepared. I used to joke with little kids when I coached them on the field in sports that people used to say, oh, that's too advanced. They're never going to get it. These kids are like sponges, man. They can learn Mandarin Chinese if you want to teach them it, right? They're sponges. And because there's so much information out there, they're not necessarily lazy. They're not necessarily, you know, not willing to do it. They're just bombarded at times. So maybe they don't know. So give them some direction, put some context around it. And I think they'll, if they want this, they'll gravitate to doing it and they can do some really spectacular things. They really can. I mean, one of my athletes, literally he has his own podcast. The kid's a stud when it comes to that. He may never play professionally. He'll play in college, but like he's more interested in his life and business and, and talking to folks and doing stuff where, you know, I applaud him. I'm like, Dude, you're light years ahead of everybody else. Keep going. Foster it. Do you enjoy it? Coach, I love it. Well, great. Then keep doing it, right? What can we do to help? Can we get you a coach? Can we get you somebody that'll be on there? And we connect the dots for them, like I said earlier. Some of our further investment, I think, is in taking that next step. We have the recruiting, we have the mentoring, we have the advisement, is now to really dive deep. And I thought it was going to be just another program, and it may still be, but I've kind of pulled it back because I want elements of the things that these athletes need beyond Coach Steve, right? Meaning... I've got a great nutrition person that will work with our athletes and we'll make it an a la carte service for them that they can go. They'll get daily, weekly meal planning for six months to achieve whatever they're looking to do. So if you're a cross country runner, your goals are going to be far different than if you're in track and you're a shot putter or you're a football player or you're a baseball player, right? Different things, right? If you're in swimming, your goals are going to be different in the weight room and the gains that you want to have than if you are in a more explosive contact type of sport where you need shorter, thicker, more powerful muscles versus longer, more striated, leaner muscles to do your sport. So we have that. I have a partner on the NIL side where we can not just enlighten them and do what I do, but dig in deeper and go finitely into that because that's what your son or daughter needs, right? Great guy out of Miami, nationally known, partnered with us to have a program to do that, right? You can even get a certification that goes along with it. So it's cool. And if they ever want to do that because they want to study sports management or they want to be an agent or they want to be this or that, like that stuff is beneficial. It's not just something, oh, cool, I learned it today, but they can have a certification Can you imagine applying to a school and you say, I want to get in your sports management program? And they say, yeah, and oh, by the way, I have a NIL certificate that I earned when I was in high school. Here's my certificate. I got it from the University of South Florida. probably going to stand out a little bit. So anyway, we can make ourselves stand out in a beneficial way and a good way is perfect. So some of those programs, college funding for parents, I have a great partner, someone that I use that I had a discussion with, and we just talked about it and said, why don't we bring that to our ethics that I was just referring to on a one-on-one basis. Now we said, let's formalize it. Let's make it a link, give it to them. They can sit with these people, go through it. They can literally put money into a licensed mechanism to be able to pay themselves back in retirement for money that they spend in college. So they can really get that money back. It's an enormously great tool. I'm never going to do it justice on this podcast. But things like that that are digging in deeper, next level type of stuff to really serve our clients is where we're focused. And I think the better we do that, the more success we have with those programs. Individually, maybe they get wrapped them into another one. We were going to do an Ascension Elite that had all this stuff. And it was crazy. It was so good that now I said, you know what, let's break it down and make that as when people are in our program, we're going to offer those services and then whatever fits them and meets them again where they are is what I want to provide.
Rexhen:And when you talk about the software, you also talked about the coaches. When you say coaches in the software, are you talking about coaches in the college or coaches that are working for you coaching your clients?
Steven D'Anna:Great question. It is both, and I'm even going to tell you it's threefold. The coaches that work with me, it's huge for them to be able to put this information in and have everybody on the same page. It's a CRM, it's a database, it's a website, the whole thing. It's great because it keeps everybody on the same page and it keeps everybody accountable. I can't sit here and tell an athlete to do their job if I'm not doing mine, right? So it keeps us straight every day of the week, right? No problem. The second part is it's to the outreach for college coaches. So when they get that information, my athletes get a text message to know that the coach looked at their information. They get a text message, text message and email, right? And it's just whatever one they want or both. We recommend both, but they always take the text message to say, okay, they looked at my video. Right. They got this information. They've interacted and sent something back. Yes, they have the email and it's on the system. But now they also get a notification because the world we live in with the dings and the notifications of everything. Unfortunately, we have to play part of that. I don't want them to miss that. We help them. They have their own email. They have an email system. It tracks everything. So they have real data. If we're tracking. 40 schools for this athlete and we're only getting 10 schools that are looking at them we dig into the data there just like you would in a business and you'd say okay my business is working with this sector right that sector might be a level of play it might be in geography it might be with you know how they value them or whatnot we can take that now we talk about that we distill that down and say look i'm glad you want to go play for georgia or alabama They're not responding. Clearly, that's not the right level for you. We can still try. We can keep one or two there. But in our target list, we have a formula. We get them. We break it down and whatever, 10, 80, 10 or whatever. Sometimes we do the different levels and we put percentage because if you're going to have X amount of schools that we're tracking, you want to have certain ones in different categories, right? Anything from fallback school, safety school to ones that you can definitely play at, the bulk of the ones. And then we have some stretch schools at the top. I don't ever want the stretch schools to be everybody in the big 10, the big 12, the ACC, the SEC, right? If you're that level, we'll know it, right? We won't have to worry. Odds are most of the athletes we work with are not the five stars that don't really need us. They're the ones that fall anything four star below because they need help. They don't know what they don't know. Even we've had some five star level guys that have gone through the program, but the value really becomes in that we've got that data and then we can be more succinct on how we reach out the next time and the following and how we garner that and say, Okay, we did an evaluation of you. We think you can play at this level. Now, guess what? We've got perfect information because these coaches have come back and said, yes, they think you can play at that level because they're the ones giving it. So I can say affirmatively, you're a Division I athlete or you're a Division II athlete because of that. That's huge. That software is big. So that's the second part. Internally, our coaches. Externally, the college coaches. Third, this software that we have, again, this is a separate program. We just launched this now. is I have the ability to work with high school coaches, school districts, if you play select or travel, because you have your school team and sometimes you have a travel team in a lot of sports, that you can have the software that we have. We will literally... get all your team, put up on the software, demo it, show you how to work it, and you have it. And you can have it for one team. You can have it for all your teams in your school. You could have it for everybody. And what that does is it allows them to have the ability to market that to their student athletes and to provide help for them. Because some high school coaches or some travel coaches say they're going to help. This gives them the tool to do that. And look, Some people say, hey, Steve, you're crazy. Why wouldn't you sell those people? Well, let's be honest. If your basketball team has 12 or 15 kids, I'm not going to sign all your kids, right? They might not have the means. They might not be interested. But if you had a school... can do that and say, we provide this for them. And the ones that use it, it makes it easier for the coach. He gets all the same tracking information. He gets his dashboard. He knows that this athlete is better than this athlete and can do these things. He has the ability to help. And then even on the travel side, because they're going to tournaments and they're traveling and going to things, they may only know a handful of coaches. We just opened up 55,000 coaches across the country that they can interact with. And look, they can do this and they can genuinely help them. And if they need more help, then call Coach Steve and I'll help you because now you become someone who started, knows what you're looking at, and now we know succinctly what you need help with. It's a win-win, right? So I don't think it's dumb to give them this tool, to provide this tool for them, and I'm going to shortchange myself with money. We'll get paid, right? We do this right. This has plenty of opportunity to do all the great things and fund all the stuff that we want to do. The more people you can help, the better. And I think educating some of those folks And getting them this software just goes to more credibility of who we are, what we're doing, and that we want to help others, even if they're not in our program.
Rexhen:Yeah, so this is a way of you giving value ahead
Steven D'Anna:of them into building that trust. resource for you. No question.
Rexhen:Now, I wanted to dive a little bit into the business side. Have there been any investments that you've done in your coaching business, apart from the software and the CRM and the tools that you mentioned? Has there been any investment that has helped it grow over time, such as any coaching programs, any masterminds, any communities that you mentioned? You have a big network. I can see why you have that. Obviously, the tool alone gives a lot of access. But more to ask you, like in terms of investments, what would you say have been some of the most valuable investments that have actually helped grow the business?
Steven D'Anna:I think it's a great question. And the answer is yes, affirmatively, yes. And I think it's routinely. I'm a different person now than I was five years ago, 10 years ago, right? We all evolve for better or for worse. So I think you continually have to be learning Um, understanding, you know, who you want to be as a person, who you want to be as a husband or wife or whatever you do. And I think in your career, it's no different. You have to absolutely continue to do it. No one's going to do it for you. Okay. And because I enjoy what I do because I think I'm blessed. to be able to do what I do. I take it seriously. So I've gotten involved with a number of masterminds, both on the entrepreneurial side, to learn more about mindset and myself, to learn about how to prioritize or to run a better process, more generic, to even very succinctly with my industry, which I think I'm really good at, but I still... You know, pay a mentor and a mastermind and a community to do that because I can learn from other people. You want to stay on the cutting edge of things if you really wanted to bring value. And, you know, I think there's some people out there that are just killing it, that if I can learn one thing, great. And if I even if that is not of some significance or monumental moment. I'm going to network with other people that are really trying to do really good things. You're going to be better for it. So I think the networking and the masterminds are great. I think joining a community or developing a community is also huge. I could tell you I probably have, at least I got smart, I think I have one login, but I'm probably a part of 10 communities that on the tool, the software called School, where people host the community. Then there's other ones that are on different softwares or different even social media. I think it's important because I grow and I learn that way. One of the other things that we're going to expand on is some of the speaking that we do because I think there's value to bring this to the masses and that's a good way to do it. My speaking community, I deal with people that are in totally different things. They could be in health and wellness, one that deals with a very acute type of cancer and healing type of process. So it's totally the other side of the brain, totally something different that has brought me value because I'm a part of those discussions in those communities. And you know what's great? Is because you do that, you submerge yourself in that, and you share, you meet people, right? You network with them. I might not need them for anything in particular. They might need me, right? Or it might be connecting a dot for them that helps them out. Or an occurrence comes up and I can say, oh my goodness, I need some help with this. I go to that community. I put it out there. I go to my mastermind group. And whether it was Real estate, because I've done a bunch of those. Because I've acquired and started some businesses, I'm in a group that does that. I mean, that's strictly entrepreneurial. It has nothing to do with recruiting. Great people, met people, been referred, done stuff. Again, I'm blessed to do what I do, but I think the investment is huge. And again, you can start as simple, Rejan, you can start as simple as find somebody that you like their message. Ideally, find somebody who's doing what you want to do and doing it well and start to follow them. Start to get their information. And you can start for free. You can start just looking at the content they put out there. The really good ones are giving it away. Because they know that you find that value, you're going to sign up and do one of their programs. That's what happens with me. It could be a guy like a big one like a Tony Robbins or a Dean Graziosi. Dan Martell, I think, is amazing. Love what he's done. He's a SaaS guy. He'll forget more in technology than I'll ever know. Why would that make sense? Why? Because he's an unbelievable business guy because he is straightforward and understanding. He helped me with his book and ultimately his information to kind of streamline my business and set up my team, right? Who to hire first, how to go about it, what you should look at. I was blessed and I've worked in the corporate world and I thought I was really good because I'm an engineer, right? So kind of nerdy by discipline with process and spreadsheets, right? I didn't do that overly well with this business because I started it as a part-time thing and then just kept going. And it was all with me, right? So, okay, I can just grow it. I'll do more. Well, and then you really wanted to grow and bring in other people. I had to train each one. How about you get those process locked down, you record stuff, you get your SOPs, you have an understanding of what your KPIs are to do these things, right? Yeah. Yeah. That's an evolution. That's something I would tell you, learn through masterminds, learn through group and even one-on-one coaching that I've paid for to make myself better. And I've signed up for a number of programs. I have routinely invested in those. And some of them are better than others, but I'll tell you, find the ones that you like, find the person that's doing what you want to do and go after it, right? Read books, listen to podcasts, listen to videos or whatever digital media that you enjoy. that is someone that you like. A guy like John Maxwell resonates with me. It's not going to be for everybody. Now, am I going to learn maybe the finite details? Not as much as I would have learned from a Tony Robbins or a Dan Martell, but I like those guys. Even some folks that I've done business with on the software side where I've signed up and been in their community, I would tell you we're great because When I had questions with our current software and dealing with Coach Martin, he's been a great guy for me to have as a sounding board. The guys at Pipeline Pro did software that was tied to a CRM and whatnot that they were great because they did a broadcast every week, started listening to that, started to interact with them. Again, You might not even use that software long term, but if you can make a connection, you can learn some things. It is a continual building block of what I think you want to do if you want to grow. If you're not about growth, if you're okay staying where you are, then this probably sounds like a bunch of gas to you. It doesn't matter, right? You asked the question. I firmly believe that's a big one. And I think now more than ever, there is more information out there to test and look at and try and then find the one that resonates and invest. It takes money and the payback on it, the return on the investment should be infinitely more than what you spend. Not all programs are great. You can learn enough from a bad program, but if you're doing this and you're committed, you're going to spend that money anyway. Go and do it.
Rexhen:I really like that. It's amazing advice. For most coaches that I've interviewed, I've noticed that They usually are with the idea of you can't be willing to or expect others to invest in your coaching if you are not investing, being coached yourself. So you got to believe in coaching in order to deliver coaching yourself in a way. I wanted to ask you when you first started, is there something you wish you had known that you realized later, like an unexpected lesson learned, like moments of realization within your business throughout the years? I would say there's probably a couple
Steven D'Anna:of things. One that I didn't know and another one that I did know but didn't act on. So I'll do the simple one first. The one that I knew but didn't act on, I kind of touched on a little bit earlier, is... Documenting your processes, documenting your SOPs, structuring your business in a way that can take you out of certain things. Don't be everything to everyone. Don't be that transactional leader that says, here's what you're going to do for today and then check with me tomorrow or have to check on them. I never liked that as an employee. I was never that way as a manager, as an owner, as a corporate C-level guy. So I would never advise that. But unfortunately, that's exactly what I did when I did this. And I don't know why. I couldn't tell you why. Lack of planning, started too fast, ran too quick. I don't know, right? But I made the mistake is what I could tell you. The day I fixed that, my career got easier. The people that work with me were more empowered, right? And we had more clarity. We had better results, right? So it was huge. The one that I didn't really know and didn't know that I didn't know it was to really kind of start with the outcome in mind. I didn't go into this saying, okay, what do I want for this and when? I said, okay, I like this. This is fun. I know what I think I'm going to do for the next week, month, even year. Didn't plan beyond that. Fatal flaw, by the way. Not fatal, but it was a big flaw. I had to redo that and continually redo it because you need to look at your goals. You need to have an outcome in mind. I didn't. Right. And I didn't even think I wasn't even aware that I needed to. And I learned that over time because that's kind of that image. That's kind of that thing in the distance that you're looking at to say, what what are we going towards? Where's this North Star that we're shooting for? If you don't have that. you kind of meander, right? It wasn't perfect. And I think starting with that outcome in mind, what do you want for this? Where do you see this in 10 years? Do you want to grow a company and sell it? Do you want to continue to impact lives? Do you want to talk to a million people on a webinar? I mean, what is it, right? I just want it to be a side gig because I want to make 10 grand and go on vacation. God bless you. If that's what you want to do, you should go do that. If it's more than that, define what more is, right? Figure that out. And it's okay to have a target and adjust it. But without a target, man, you just kind of get lost in space. And I did that. And I had to learn the hard way. And it's so simple, but yet I missed it. And again, being a guy that was on the corporate side that did that, why didn't I do that in advance? I didn't, right? I'm okay. I'm transparent. I make mistakes. What I will tell you is I learned from them. What I will tell you is I document where they are and I don't look at it as losing or failing. I really look at it like I tell my athletes, you grow from it. You learn, right? And there's cool sayings in anything and guys will say, whatever, guys and girls, if they play sports, well, we didn't lose. We just learned how to deal with something that happened. It is true, right? So you can put whatever little moniker you want on it. But I believe that. I think if you fail, it's when you stopped and you kind of threw in the towel and said, you're done. But if you grew from it and you learned, look, in business, as in life, as in sports, you're going to quote unquote fail. You're going to lose. But just like in all of those, if you get back up and you take what you did and you do your film study, if you're in sports, or if you go back and you look at your measurables and And you look at the metrics if you're in business or if you're looking in your life and you say, you know, I did this wrong. I want to do this differently. You grow from it, right? It's powerful. Sometimes it hurts really bad. We know that both physically, mentally, emotionally, whatever. But if you grow from that, it's a worthwhile occurrence. And I would tell you, Go out there, like people say, do it messy, figure it out, grow from it, refine it. Don't sit back and wait. I'm grateful that I didn't wait because I got involved and started having an impact on people and then reacted and changed what I did to make things better. So I don't regret it. I would tell people, go do it. be messy, learn from it, knowing that you're going to have to fix things, knowing that you're going to have to change it and it doesn't have to be perfect. Again, as an engineer, to not have something perfect before you launched it was a hard thing not to do. But, you know, I couldn't even define what perfect was. So thank goodness I didn't wait and that we've continually made things better.
Rexhen:I think that even in our case, mostly for myself speaking, initially I didn't didn't always understand the reason behind the mission statement of companies. But now I do see why that is so much important. And having that, like you said, a North Star of where you're going, for example, with Purple Circle, we're trying to impact a billion lives. And that might seem like a big number, though what we're doing is like we're working with coaches. Coaches are working with clients. Clients have their families, their families and their networks. So it kind of like gets big pretty quickly. But yeah, that is like our North Star here. I love that. And I wanted to ask you, in your case, is it basically to impact as many athletes as possible?
Steven D'Anna:It's to... And we haven't put a number on it. And that's interesting because it did come up as recent as I think this spring. And I've avoided the number because I don't want to shoot too low, right? But I would tell you it is to impact as many lives as we can, right? It is absolutely to impact teenagers, student athletes. Even if I was a really smart guy, which I'm trying to be, I would want to be able to leverage this towards... the students, not just the athletes. Because I will get, it's rare, but it has happened a number of times in the last 15 years, where we get an athlete and they're like, coach, if I can play at the next level, great. If I can't, that's okay too. So we have to really qualify it out. And before it used to puzzle me like, why the heck would you ever want my service if you're not going to want to do that? That sounds kind of productive. But as we went through this, really saw and i can't put it on a billboard it's not going to be you know three letters on the bottom of a movie poster or anything like that but we'll have the conversation with athletes and one of my colleagues just had a really great scenario um last year i had one probably three years ago now where we had an athlete that did you know get offers at a certain level a lower level they didn't love the schools heck i could even tell you my own son right really good athlete, hard worker, did all the right stuff, just wasn't big, wasn't the right size prototypically to go and play at the big college level. Could have played at the smaller college level. Decided it wasn't for him, just like a couple of other kids that we've had. Had opportunities, had offers, right? We did our job, he did his, but came down to the point of making a decision and said, I don't love any of those colleges. I don't love the experience that's going to be provided there. I would rather go to a school that I'm either not good enough, not big enough, not strong enough to play at, right, or just not recruited by because I want that experience. And it's happened probably a handful of times in recent history that parents have come back and said, this was great. They had opportunities. He wanted to go play at a big school and wasn't good enough. And the path to do that was either take a different route and go to junior college or go to go post-grad year, get better, get bigger, do all this stuff and transfer around and maybe it works. Or say, you know what? I'm done playing my sport. It was great. I'll go play intramurals club. But it got me into a school because I went through the process and looked at what I wanted reflected of who I am and what I think is best for me and grow as a person to make that choice to go to college that they're right where they should be. Personally, it's rewarding. Again, I can't put that on a poster. I can't put that on a thing and on my social media or on my thing going, great, you still get where you want, but you're not playing a sport. People are going to be like, what the heck? But my point is, if you're really there to affect lives, then I should Potentially look at doing this for people that are maybe student athletes that are competitive But that don't want to play but can take elements of this program and use them to get to college to develop and whatnot Possible I think when you ask that question you may have talked to my wife before we did this or something because she tells me that all the time She's smarter than I am so I can admit that but that it's an interesting take it really is because I think if we did that, then yes, I would tell you that number of people would be a couple of commas and this is an eight-figure thing. But right now, it is to affect as much positive change and getting these teenagers to college and saving them money to do it and really saving the parents the cost of college along with making sure there is getting their son or daughter to the right place because that's important.
Rexhen:What would you say is right now the biggest challenge you're facing in further scaling the business? Me.
Steven D'Anna:We've looked at a number of technologies. Everybody's talking about AI. I think there's a place for it. I think there has to be the human helping it out, running with it to really make it useful, at least in my business. And you can implement some of the basic stuff anywhere. I've been really trying to get smarter on AI and the tools that go with it. We've started to use some of them. I think further doing that will help us scale. I think refining process is the big deal. Looking at how much time Coach Steve has to be involved in the process to get them from prospect to lead to signing in to coaching and whatnot. One of the big things I spend a lot of time on are my calls and the sales calls. One of the things that we hope that I think will change is removing me from all of it to start with maybe 45-minute call after a 15-minute intro, providing a video that talks about what we do a little more succinctly, answering some questions in conversation to then get them to a sales call that's more expedited, to ultimately getting some other people to be the closers, to hiring a professional closer to do the sales call so I can literally spend my time coaching which will ultimately, with some other coaches, be less of the coaching and being more of the strategy guy, planning out the next thing to say, okay, let's take some of these great ideas and pull them in or make them offering, right? That's how I think grow. That's how I think I can really be the best version of me and to really affect more change and more lives. That's the progression I see.
Rexhen:Thank you. Thank you so much, Steve. It's been a lovely conversation and I really appreciate your time today. Is there any final advice you'd like to give to other coaches who are looking to scale their impact? You've given so much already. I would tell
Steven D'Anna:you, look, if you're looking to do this, you know, make sure it all works for you. Right. I'm not saying quit your job and do this tomorrow or do that tomorrow. But I would tell you, if you're called to do it and you have a servant's heart, you can do it. Right. And whether it's a little or a lot. But when you do it, You know, do it all the way. Don't do it halfway. And that might mean I'm going to take one client. I'm going to do this part time and whatever. Great. If that's it, do it 100% all the way. It's rewarding. It's great. It definitely comes back to you. You're genuinely helping people solve a problem that they can't do on their own. Right. So if it's a little or a lot, go do it. I would advise them. And then I would tell you, continually learn. continually better yourself so you can better others. And in the coaching world, think about it like the old broadcast they would do on an airplane when they would say, when the cabin pressure comes down and the oxygen mass comes out, do yourself and then help the others, right? Same thing here. Grow yourself, dive into yourself, and whether that's self-care and working out or dieting or nutrition or meditating or or feeding your mind with really good information and doing a mastermind or whatever, do that. And the better you do that, the more that you can help people and help others. I think that's tested and true in any industry.
Rexhen:Thank you. Thank you so much, Steve. For anyone who wants to connect with you and find you, as we mentioned, they can find you on your LinkedIn, Steven D'Anna, or they can find you on your website, CoachDannaRecruiting.com. There's also your Instagram. They would just like search on Google. They will find all of the other sources.
Steven D'Anna:Everything's going to be either Coach Steve Deanna, Coach Deanna. It's just D-A-N-N-A. So either Coach Steve Deanna, Coach Deanna, College Sports consultants, CSC recruits.com coach Deanna.com. You should be able to find me and, um, you know, I'd love to have a conversation if we can help you. Great. If we can point you in a direction, you know, you'll be better for it. And that's, that's all we're looking
Rexhen:to do. Cool. And we'll put some of those also in our description. So you can just click on those. Thank you so much, Steven.
Steven D'Anna:All right. Thank you, Regan. Have a great day.
Davis Nguyen:That's it for this episode of Career Coaching Secrets. If you enjoyed this conversation, you can subscribe to YouTube, Spotify, Apple Podcasts, or wherever you're listening to this episode to catch future episodes. This conversation was brought to you by Purple Circle, where we help career coaches scale their business to seven and eight figures without burning out. To learn more about Purple Circle, our community and how we can help you grow your business, visit joinpurplecircle.com.